Media Global Market Report

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The Business Research Company

Media Global Market Report

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Media Global Market ReportCharacteristics

The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.

Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

Media content is delivered to audiences through various means, particularly mass media. Mass media include all technologies by which information is communicated to large groups of people.

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Key Trends in the Media Global Market Report

Newspapers are considered as the primary form of print media. The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.

Similar to newspapers, large number of books, magazines and various other periodicals are now available as digital copies. The entire print media has partially modified to electronic form with e-newspapers and e-books. Some of the publishers are providing a combination of print and digital content with a range of attractive and convenient offers.




Media Global Market Report Market Size

The total value of the media industry globally in2014 was$952 billion. Related to a world population of more than 7 billion in 2014 this equates to about $136 per person globally. Given that World Domestic Product was approximately$78 trillion in 2014,the market makes up about 1.2%of the global economy.

Each day, more than half the world's adult population reads a daily newspaper: 2.5 billion in print and more than 800 million in digital form, according to the World Association of Newspapers and News Publishers (WAN-IFRA).

The total number of people accessing the internet globally will reach 3.2 billion by the end of 2015 according to the International Telegraph Union. Global internet penetration grew 7 times from 6.5% in 2000 to 43% in 2015.

According to “Cross Platform Report” released by Nielsen, an average American watches more than five hours of television per day. This number is believed to reach 7 hours for people aged over 65 years.




Media Global Market Report Segmentation

The largest market segments in the media sector as of 2014were cable and other subscription programming, radio and television broadcasting, and data processing and hosting.

Radio and television broadcasting was the largest segment at 24.7% of the market, worth about $235 billion. This segment comprises establishments primarily engaged in operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. These establishments are often engaged in the production or purchase of programs or generate revenues from the sale of air time to advertisers, from donations and subsidies, or from the sale of programs.

Cable and other subscription programming was the second largest segment at18.6% of the market, worth about $177 billion. This segment consists of establishments primarily engaged in operating studios and facilities for the broadcasting of programs on a subscription or fee basis.




Media Global Market Report Segmentation

Global Media, Market Segments, 2014




Media Global Market Report Description

Media Global Market Report from the Business Research Company covers market characteristics, trends, size and growth, segmentation, regional breakdown, competitive landscape, market shares, company profiles, value chain, customer analysis and key strategies for this market.

A concise executive summary highlights the most important insights and information on the market.

The market characteristics section of the report defines the market in technical terms, including key sub categories or segments such as Radio and Television Broadcasting, Cable Subscription Broadcasting, Sound Recording Industries. The sector’s value chain is described in terms of raw materials, production, distribution and marketing.

Drivers and restraints looks at the external factors supporting and controlling the growth of the Media market.




Media Global Market Report Scope

Markets Covered: Radio and Television Broadcasting, Cable Subscription Broadcasting, Sound Recording Industries, Motion Picture And Video Industries, News Syndicates, Libraries, Archives And All Other Information Services, Data Processing, Hosting, And Related Services, Internet Publishing And Broadcasting And Web Search Portals, Software Publishers, Directory, Mailing List, Book Publishers, Periodical Publishers and Newspaper Publishers.

Companies Mentioned: Comcast, Walt Disney, Twenty first century fox, Time warner, Time warner cable, Direct TV, WPP, CBS, VIACOM and British Sky Broadcasting.

Geographic scope: Australia, Brazil, China, France, Germany, Italy, India, Japan, Spain, Russia, United Kingdom, United States, plus major regions, Europe, Americas, Middle East, Africa and Asia.




Media Global Market Report Scope

Time series: five years historic and forecast.

Data: Market in $ millions and units.

Data segmentations: regional, market share of competitors, key sub segments.

Analytical frameworks: BCG Matrix, Value Chain, Porter’s Five Forces, Four P’s of marketing strategy.

Expert Interviews: summaries of five or more interviews with leading experts in the Media market`.

Sourcing and Referencing: Referencing of all data and analysis throughout the report with end notes.




Media Global Market Report Reasons to Purchase

Get the most up to date information available on the media market globally.

Read ‘word of mouth’ interviews with leading executives and opinion leaders.

Plan your strategy with advice from expert consultants.

Facilitate decision making on the basis of strong historic and forecast data.

Tailor to your needs with 20% customisation of the report.

Develop business strategies before your competitors with the help of specific insights about future developments.

Counter your competitors’ business plans.

Identify growth segments and opportunities.




Media Global Market Report Table of Contents

Media Global Market Report

Media Market Characteristics

Technologies

Production processes

Usage

Consumption patterns

Value Chain

Media Drivers and Restraints

Drivers

Restraints

Media Future Developments

Media Market Size and Growth

5 Years Historic Market

5 Years Forecast

Media Market Segmentation

Product Segmentation





Raw Materials

Production

Customer Segmentation

Media Market Regional Analysis

Global Overview Europe, France, Germany, Italy, Japan, Spain, Russia, United Kingdom, Rest of EuropeAmericas, Brazil, United States, Rest of AmericasMiddle East, United Arab Emirates, Saudi ArabiaAfrica, Nigeria, South Africa, Rest of Africa Asia China, India, Australia, Rest of Asia

Media Market Competitive Landscape

Competitive Market Structure

Porter’s five forces analysis

Market Shares

Company Profiles

Media Market Value Chain Description





Distribution

Marketing

Media Market Customer Information

End User Groups

Preferences

Behaviours

Media Market Suggested Strategies

Placement

Positioning

Price

Product

Interview Summaries

Appendix

Methodology




Media Global Market Report Buy Now

Media Global Market Report is a detailed report giving a unique insight into this market. The report is priced at $3000 for an individual user. To use across your office the price is $4500 and $6000 if you wish to use across a multinational company.

Clients are able to input on the design of the report and highlight points of special interest.

In order to ensure the all the latest data and analysis is added report may take up to 10 working days to deliver.




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The Business Research Company's management have more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world's largest organizations.

Disclaimer: Please note that the facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Analysis and findings included in The Business Research Company reports and presentations are the company’s opinions, and are not intended as statements of fact or investment guidance.




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Media Global Market Report

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