Media futures launch august 16 2013

Media Futures

16th August 2013

Speed to Market

Big Data Integration

Trending

Unlocking Granularity

Speed to Market

Discover your edge Discover your edge

Speed To Market: what agencies say…

Twitter @roymorganonline

“To make the headlines and be able to leverage the data for PR, it (Roy Morgan Media Data) needs to come out faster”

“Being more timely…can only assist in the right hands being able to sell up to a better price, better yield”


Monthly Advertiser Databases

Preliminary Databases 10

Days

Media Databases 2 Weeks Early

Database Downloads

Further

Reductions

Total 3 weeks+

Cloud Services & Monthly Updates

Speed To Market: the Roadmap



June media databases available today – 2 weeks earlier

New release schedule to be issued

Cloud based delivery trials from Q4 2013

Monthly data releases available for Q1 2014


Speed to Market: what does it mean?

Unlocking Granularity


“Excellent for trending, understanding seasonality, econometric modelling across so many variables”

“Vital to have, due to the very volatile landscape of the market”

“The ability to look at readership using monthly filters…is a great step forward in better understanding the fluctuation of audience month to month”

“It will provide increased accountability to clients investing in the medium [print] and give greater confidence in ROI”


Granularity: what agencies say…


Media

Databases

12 month

Aggregate

Sectional

Regional / Communities

Digital Editions

Mobile & Engagement

Media

Databases

Monthly

Breaks

Granularity: the Roadmap



To Date:

12 month moving average released quarterly

September 30, 2013:

Media & Agency workshop on monthly media guidelines

Monthly breaks release quarterly

From Q1 2014:

12 month moving average released monthly

Monthly break released monthly


Granularity: what does it mean?


Coles

Woolworths

Wh

ere

Mai

nly

Sh

op

pe

d

%

2011 By Month 2012

Example 1: Masterchef


2011 By Month 2012

Wh

ere

Mai

nly

Sh

op

pe

d

%

Especially Choose to Watch Masterchef

Coles

Woolworths


Wh

ere

Mai

nly

Sh

op

pe

d

%

Especially Choose to Watch Masterchef

Coles

Woolworths

2011 By Month 2012


Example 2: Magazine Readership by Women

Woman’s Day

New Idea

Rea

de

rsh

ip

%

2011 By Month 2012


Magazine Readership by Women

Woman’s Day

New Idea

Rea

de

rsh

ip

%

2011 By Month 2012

Royal Wedding

Monaco Wedding Special

Jennifer Aniston

Wedding

Woman’s Princess Mary

Royal Baby & Royals

Royal Baby

Prank Call Kim and Kanye

Baby

Trending


“For trending and econometric work you really need at least three (ideally five) years of data to understand things like seasonality and the impact of significant events like birth of a new royal, Olympic games etc”

“Biggest initial benefit is seasonality and trending….to see where the real peaks and toughs are, and in what quantum these occur”

“Immediate benefits are likely to be realised at the planning phase. Media Planners now have the ability to look at seasonality of readership...and how audience composition shifts - eg are there more men reading Magazine X over summer? Does it skew younger or older at different times of year?

Trending: what agencies say…


12 Month Media & Product

Multi-Year Media Only

Databases

5 Year Full Media & Product

Cumulative Databases by

Month Part

Long Term Trending Data

e.g Readership

30+ years

Trending: the Roadmap



Cider Consumption C

ider

Co

nsu

mp

tio

n

%

2009 2010 2011 2012


Cider Consumption C

ider

Co

nsu

mp

tio

n

%

2009 2010 2011 2012

Summer

Summer

Summer

Summer


September 30:

5 year cumulative product and media database

Opportunity to upgrade back-data


Trending: what does it mean?

Big Data Integration

Discover your edge Discover your edge Twitter @roymorganonline

“An API that allows for seamless integration between the planning module within Asteroid and into agency buying systems is also beneficial… carrying across titles, rates, audience, positioning etc”

“Clients have a lot of data, but much of it is unorganised and grey data. We need to put a lens on the people making purchase decisions and at the same time have visibility of the competitive landscape.” “An enriched view of client databases that are typically limited to gender, age and address would help make better strategic decisions around creative, targeted messaging and channel selection.”

Big Data Integration : what agencies say…


ASTEROID

&

Customisation

API

Integration

Full Integration

Dashboards

Web Based

ASTEROID

Big Data & Integration : the Roadmap



August 16:

Helix Personas from today – Formal launch in Q4, 2013

API capabilities

From Q1

Dashboard delivery

Full data Integration


Big Data Integration: what does it mean?

Discover your edge Discover your edge Twitter @roymorganonline

Speed to Market with the latest media databases available today

Move to cloud based updates, delivery & dashboards

For the first time, monthly breaks in media databases

Long-term, cumulative database for trending

Helix PersonasTM launching Q4 2013

Total flexibility to integrate Roy Morgan Research data into proprietary systems

Summary

Media futures launch august 16 2013

Technology

Transcript of Media futures launch august 16 2013