4. Who would be the audience for your media

product?

• The audience for my media product would typically be girls interested in pop music aged 16-21. I have shown this by using a sophisticated colour palette and font. It still has brightly coloured elements within the magazine to adhere to the conventions of pop magazines, but there are bright reds and blues, as opposed to bright pinks and purples, which would normally be found in magazines aimed at 13 year olds.

BBC’s top of the pops magazine. It has a pink and glittery font, aimed at 12-15 year olds.

My product’s font. It is black and sophisticated, suited to my target audience.

BBC’s top of the pops magazine. It has bright pink and purple heavily featured across the page o attract a younger audience.

My product. I have used white as the main background colour, red and black. There is also a hint of blue. These colours are aimed at an older audience.

• As my target audience are digital natives, I included social media links to the front page to not only draw the audience’s attention but also to create a loyal readership, created by my target audience following the online pages the magazine has, and following any promotions that the magazine would have. I also included features that would be more suited to an older readership, names of artists that would catch the attention of a 20-year-old instead of a 14-year-old. This helped me specifically target a certain audience.

‘Top of the Pops’ features artists such as 5SOS and Union J, which are typically liked by a younger audience. My product features artists such as Beyoncé who is typically listened to by an older audience.

I also included the username just above the logos of the social media so my target audience could go straight to the social media pages that the magazine would have.