EVALUATION QUESTION 3 What kind of media institution might

distribution your product and why?

THE PRODUCTION PROCESS The production of my product would go through a production and publication journey which takes five main stages.

1. Thinking up ideas, what will the product based on, who will it be for e.g. age, gender and social class of the target audience.

2. Researching into similar successful products, evaluating them and gathering primary research and secondary research into what the audience likes and dislikes and what they want in the product.

3. Producing flat plans as an idea of what you want the finished product to look like this is useful as a guide during the production stages.

4. Constructing the magazine on Photoshop and in design then merging them together for the final product

5. Finally distributing the products to shops and newsagent to be purchased by the consumer

PUBLISHING As my magazine’s target is aimed at 15-35

year olds my audience is very similar to those of Q. Bauer media group is highly successful distributor

Although my magazine is more niche in terms of genre and social group to Q it’s distribution will be mainstream and available to a larger target audience maximizing the products profits

My product would likely to be produced by companies like Bauer media group as well as Q. Bauer media group also publish similar highly successful magazines like Kerrang and Empire

Such products are sold at large retails such as supermarkets like Tesco or Asda high street shops like WHSmiths as well as local newsagents.

DISTRIBUTION A company like Bauer media group would

produce my magazine. They are horizontally integrated as they already a range of other music magazine such as Q, Kerrang and Mojo.

Producing a similar magazine wouldn't’ be too risky as it would contribute further to a diverse range of product to it’s audiences

This allows the company to produce products that they know will sell as they know the target audience and know how to satisfy. This will therefore mean they will bring in higher revenue which they can reinvest into the production.

ADVERTISING Bauer media group is synergized because they are a

conglomerate. As well as distributing magazines they also own radio stations and also television channels, 4music for example.

The radio station promotes the television which advertises the magazine which has a page with an advert for the radio station and vice versa.

As of the rise of web 2.0 there are other ways of advertising to a larger and mainstream audience

Magazines such as Q are also advertised on social networking sites like Facebook and Twitter because it is an effective way of reaching the target audience because they are usually found through their hobbies and interests

Young people regularly use these sites because these sites are the most popular way of communicating. Also Facebook and Twitter are often free to advertise.

I would also apply for my magazine to be advertised commercially preferable on a music channel like Kiss.

DISTRIBUTING MY PRODUCT I would distribute my magazine to mainstream

stores like .. In order to distribute to a larger main stream audience

In my construction I produced a subscription offer within my contents page where fans loyal to the magazine can apply online for a multiple package deal which can be delivered straight to the readers door through a postal service. This being more convenient for the reader than having to buy there issue from a retail every month

Due to the rise of web 2.0 It is easier for my product to be distributed or advertised online. Again I could advertise them on Facebook or Twitter, alternately I could pay Indie music and clothes stores to add them along side there web pages.