How Effective is the combination of your main and ancillary texts?By Moises Guilherme

My main text is my music video and my ancillary texts include a digipak and magazine advert to promote the song and artist. All three media products are linked together through the use of synergy.

Media Products

What is Synergy you ask?

Synergy is the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

The use of synergy with regards to my media products is very simple. My music video is to promote the chosen song (‘Enough’ - ‘Dinner and A Suit’) which is featured on the bands album which is on the digipak (one of my ancillary products).Moreover the magazine advert is used in order to advertise the release and promotion of the album.

How does this link in with my Media Products?

This creates a link between all three pieces of my media products. Overall i think that the use of synergy has added to the effectiveness of these products. Each product has a purpose. However without the use of synergy none of the products would be as successful as they would not promote each other.

How does this link in with my Media Products?

All three of my media products link with each other in one way or another. Whilst I was working on them I have a clear vision in which I wanted to pursue. My group and I came to a conclusion to use still images from within the music video itself to create our Digipak and Magazine Advert to promote the artist and song.

How does this link in with my Media Products?

One of my group members Lydia made me aware of the importance of synergy and that without the use of the magazine advert in popular music magazine such as NME and Kerrang, the digipak would not sell if it was not present in popular magazines. This would mean the band would get less publicity and as a result would not be very well known and there is the possibility that the music video itself would not get many views.

How does this link in with my Media Products?

Throughout the product of our main media product and our ancillary texts, we wanted to maintain a theme of Autumn. We felt that this would be a perfect theme for our music video and would add to the atmosphere of the video as it was autumn during our filming time.

Music Video, Digipak and Magazine Advert

Music Video, Digipak and Magazine Advert

When filming we found that we would be able to easily incorporate this theme due to the amazing scenery on location where we film. In our music video there are various shots which include the bright orange and yellow leaves in the background indicating to the audience the season in which the music video itself was filmed. The leaves in the background of the shots are picked up on by the audiences due to the digipak and magazine advert.

DigipakThe most obvious similarity between the music video, digipak and magazine cover are that they all present the main singer of the band, and therefore audiences can easily recognise that all three products are connected and are by the same artist.In the digipak there is also a lyric booklet with white text printed on it surrounded by a yellow leaf. This again emphasises the autumnal theme. I believe that having the autumnal theme in my ancillary text exposes the theme of autumn more and creating a strong link between the different pieces of works in within my media productions.

Magazine Advert

For the background of our magazine advert as a group we deliberately chose to use a pile of fallen leaves. This is because it emphasises the theme of autumn and audiences are then able to pick up on this. We use the leaves as a subtle motif to remind the audience of the video.

From this I have concluded that each product needs each other in order to be successful raising awareness of the other products. I believe that my group and I have created a successful link between all three of our media texts. However from our audience feedback, we found that in order to make our main media text and ancillary pieces even more cohesive, we should've used the same typography in our video music credits opening sequence and the digipak and magazine advert should have some form or cohesiveness.

As a result!