Media Evaluation - Question 2
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Transcript of Media Evaluation - Question 2
How effective is the combination
of your main product and
ancillary texts?
Our ancillary product and main product work with and compliment each other. All 3 products reference each other by different means. There is a clear continuity running between them in the form of imagery and
location. Our digipak front cover is a still from the
music video. The location used is recognisable to the audience as it is used heavily throughout the music video. And, as can be seen, the advert features the same location due to it being the digipak
front cover.
The fact that all of these products
reference each other visually shows that
they work together as a strong combination to fulfil the goal to sell the album/digipak and
increase fan base.
The continuity between all products is furthered by using the same fonts, colour scheme, themes and overall
appearance. The digipak and advert are most noticeably similar not just because of the use of the image, but also
because of the above factors. Fonts Colour
SchemeTheme
One of the primary reasons that bands have music videos is to accompany the song in selling the image of a band.
Along with the digipak and advert, the audience are being sold not only a song/album, but also the image that the
band wish to portray of themselves.
Our main product - the music video -
sells the band well image wise due to the actors being a similar age, having
a similar fashion sense and also having a similar
aura.
The fact that our video contains actors who are fitting of the indie genre means that the audience will be able to identify with them and, as a whole, the package will appeal to them.
I think that for our products to be successful, it should be easy to recognise the genre and also be easy to recognise
the band from just one ancillary product. I feel that, because we have kept continuity and links between all
products that this has been achieved.
There is no drastic change from one product to the other; all are
recognised to be in the same group. As our research shows, over 90% of participants in our
survey said that our music video suited the style of music.