EvaluationLibby Rowe

1. In what ways does your media product use, develop

or challenge forms and conventions of real media

products?

- When first planning our music video we wanted to experiment with the codes and conventions by twisting them and blowing them out of proportion.

- We decided upon and intertextual reference from the sound of music; when Maria is dancing on the top of the hill and twirling around on the spot. We had filmed this part of the video but in the end we decided that we were not going to use it. However we did film her from a worms eye view twirling around in the same sort of manner which we have linked to the sound of music and the scene mentioned.

- We knew from the beginning that we wanted to do a very up beat song that everyone recognized when they heard it. We wanted to be very extravagant and artistic with this music video, we didn’t set ourselves any limits.

- We wanted to use the weirdest props that you might find in a music video, this would include, a confetti cannon, tea cups, flowers and pearls, forty style hats, colourful outfits, unique settings. This was mainly to show the craziness of the artist but yet the uniqueness.

- We used mainly the juxtapositioning of the artist, this was most important area for us, as parts of the song are very quiet then suddenly get loud. This meant that all of her action, clothing, locations etc. where thought about before filming could continue as we had to make sure that it all fit with the music

We wanted her character to come across in a certain way, almost as if she has a split personality.One of these personalities is the quiet loving side which we see when the music becomes slow and quiet, we see this in her costume, her acting and her props. We made sure that she was wearing light colours, that do not hurt the eyes.However the other side of her personality is completely different as it is what you could say a little bit crazy, as we are trying to show that she has gone mad with love and that she cannot be with the one she loves. We once again have shown this through her clothing, location, props and also in her location.We knew straight away what time of person we wanted our artist to be as it would enable us to get across our own artistic creativity within her.The actor that we chose we were very sure on as she had studied drama and also filmed a music video of her own before so she knew what we needed to do and what she needed to do.No matter how hard we tried to go against the codes and conventions or twist them as much as we could I feel that we still made a music video fit the codes and conventions and a real media product.

2. How effective is the combination of your main product

and ancillary texts?

With this poster I wanted it to look fun and to show off the artist. The text that I have used is sophisticated but also it gives a sense of fun and quality to the poster. I have put on all the necessaries on the poster such as the ‘HMV’ logo, the ‘Rough Trade’ logo, ‘DVD’ logo, Facebook logo and the Twitter logo.This is all to promote the album and to show that we are very conscious of getting all of the technology right and promoting it in all the right places.You can also see that there is coming out date so that whoever sees this poster and finds that they are drawn to it can go and buy the album when it comes out.

With my digi pack I wanted it to look fun seeing as the artist that we had chosen along with the song was outgoing and vibrant . You can see that some of my panels are hand drawn, these have come from my draft but have been made more vibrant on Photoshop. I have used out logo which is the dove holding the flowers and all the necessary logos that I needed.

When doing my digipack I wanted it to look colourful and busy and I always kept in mind ‘Mika’ and his digipack design. You can see from Mika’s design that he has done a cartoon style which inspired me when doing my drawings and deciding to put them in my final design.The two examples that I have put from my digipack are to show the drawing and cartoon style that I wanted to incorporate with the dove and the flowers. Along with the colour on the ‘It’s oh so quiet’ panel. It is vibrant and colourful and once again I feel that this really showed the type of artist that we were trying to get across.My digipack shows the type of artist that we have as it is vibrant and different. It was vital that the digipack incorporated different elements of the music video and the artist to make sure that when someone saw the pack that they knew what kind of music it was and so it would visually entice them to buy it.

3. What have you learned from your

audience feedback?

When reading the feedback that we go not only from the internet but also from our peers in lesson, we went back to the final cut pro edit and we changed the things that were suggested.There was one scene which was suggested that we put other cuts in it so that it doesn’t go on for too long which we were not too sure in changing as we really liked it the way it was. In the end we decided that we would put more cuts into so that it wasn’t too long and boring.Our initial feedback was very positive and many people said that they enjoyed it thought that it had lots of key features in.

4. How did you use new media technologies in the construction

and research, planning and evaluation stages?