How effective is the combination of your main product and ancillary texts?

Logo and repetitionI used a logo in order to create a corporate identity for my artist and also to brand my website and digipak. From my audience feedback I found that the use of the logo was used well to brand my ancillary products, the logo also links the music video because throughout I used water shots and this is connoted within the logo of the lily.The repetition of the artist’s name on the website and digipak helped reinforce her identity and the use of the logo also helped with that.

Colour schemeI mainly used a analogous colour scheme of blue throughout my website, digipak and music video. I used it to connote water and to have a calming feeling for the audience which is similar to the artist’s music. I feel that this helped the combination of all three to be successful as it creates a corporate identity.

PhotographsThe style of photographs I used are similar across my website and digipak. One example of where the combination of music video and website work well is the gallery images which include photographs taken on the day of filming.I also included on my website the music video and the digipak front cover as the point of the website is to promote these types of media to the target audience.

FontI mainly used a handwriting style font as this is a convention of indie-pop music. I used it on my digipak, website and music video. There were a few continuity errors for the font as the software I was using wouldn’t allow me to use the font I wanted so I had to make do with a similar font. In my audience feedback I found that the colour of the font on the digipak back cover reminds them of the music video meaning it is effective in the combination of products. Moreover, the font I used on my digipak as writing in the sand is also a link to the beginning of the music video.

Overall I feel that my combination of main product and ancillary texts are effective as there is a corporate image within the products as a whole.