Media DRIVEON Vol25 No2

7/26/2019 Media DRIVEON Vol25 No2

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NissanLeads WithTechnologyAt TokyoMotor Show

Nissan&Tan Chong elevatesafety to the next level

The ultimate pickup:

All-newNissan

NavaraVOLUME 25 ISSUE 2 / nissan.com.my


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Contents

14

06

THE ALL-NEW NP 300 NAVARAThe latest generation o the hard-working pickup truck that embodiesNissans legacy o excellence

TECHNOLOGY THAT TRULY EXCITESNissan reaffirms its technological leadership at the 2015 Tokyo Motor Show

VOLUME 25 ISSUE 2 / nissan.com.my

RIANG RAYA28

26

38

SAFETY FIRST

HERITAGE

The Nissan Saety Campaign2015 ends on a high note

ETCM helps makedreams come true!

The Tama Electric Car

35

36

24 Advancinggender diversityReducing the gender gapin the auto industry

Glenmarie 4S centreFirst class service and aunique retail experienceto Nissan customers

Servicing your NissanAll the importantinormation at your

fingertips


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President/Managing DirectorTan Chong & Sons

Motor Co. Sdn. BhdDato Tan Heng Chew

Executive Director of ETCMDato Dr. Ang Bon Beng

Director of Marketing& Product Planning of ETCM

Tan Keng Meng

General Managerof Sales Operations

Tay Chai Li

PublisherEdaran Tan Chong Motor Sdn. Bhd.

Editor-in-ChiefTay Chai Li

Advertising & CirculationJunie Lee

Volume 25 Issue 2Published by

Edaran Tan Chong Motor Sdn. Bhd.(230669-H)

HQ: 21, Jalan Ipoh Kecil,50350 Kuala LumpurTel: 03 4047 8788

This magazine is distributedto all Nissan customers at no

charge. The opinions and viewsexpressed in this publication

are not necessarily those of thepublisher. The publisher and

parties directly involved in theproduction of this publicationassume no responsibility forany eect arising from errors

or omissions. No portion of thismagazine may be reproduced inany form without written consent

from the publisher.All rights reserved.

Disclaimer: All price references inthis magazine are valid at the time

of print. ETCM shall not be liablefor subsequent price updates or

changes.

Technology changes lives.

The many ways which

we communicate with

amily and riends, the manner

and speed which we consume

inormation, the advances are

nothing short o amazing. But

technology never stands still,

and the next revolution will

change how we get around.

Showcased by Nissan at the2015 Tokyo Motor Show,

the IDS Concept epitomises

the uture o mobility. As

a technology powerhouse,

Nissan is already at oreront o the electric

vehicle arena with the 100% electric Lea,

selling more than 200,000 units since its global

introduction five years ago, with owners clocking

over two billion kilometers worth o zero-

emission mileage.

By leveraging on its leadership in EV production

and battery technologies, Nissan is orging ahead

with Nissan Intelligent Driving the autonomous

drive technology that will revolutionise the relationship between car and driver, and

uture mobility, according to Chairman and CEO, Carlos Ghosn at 2015 Tokyo Motor Show.

Supported by new advancements in artificial intelligence, Nissan has already begun testing a

prototype autonomous vehicle (based on the Lea) on highways and city roads in Japan with

the vision to achieve not just Zero Emission, but also Zero Fatality by eliminating human

error.

In act, the technologies that help preserve lives already exist in many current Nissan models

that you drive. Take or example the new Nissan X-Trail crossover. Apart rom active saety

eatures such as Vehicle Dynamic Control and Active Chassis Control to help you avoid anaccident, it is also fitted (as standard) with an advanced multi-camera system known as

Around View Monitor (AVM). This innovative eature offers a unique overhead view to ensure

the driver is ully aware o the surroundings, particularly the presence o pedestrians. Nissan

is the first manuacturer in the world to incorporate AVM technology in mass production.

First-in-class, cutting-edge eatures can also be ound in the all-new Nissan Navara pickup

that sets a new benchmark in the segment with LED headlamps and daytime running

lights, electronically-controlled limited slip differential, 7-speed automatic transmission,

vehicle dynamic control, hill-start assist, hill descent control and multi-link coil spring rear

suspension. In act, throughout our model line-up, Nissan and ETCM are making technology

accessible and affordable, and proving that advanced vehicle eatures are or everyone, not

just the exclusive domain o luxury brands.

Democratising technology

SSAN CUSTOMER CARE CENTRE

800-88-3838adsideAssistance| ServiceAppointment | GeneralEnquiries

Foreword

Nissan is already testing autonomous drivetechnologies on a prototype based on the Leaf


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MOTOR SHOW

TECHNOLOGY THAT

TRULY EXCITESNissan reaffirms its automotive technologicalleadership at the 2015 Tokyo Motor Show

At the recent 44th Tokyo Motor

Show, Nissans President and

CEO, Carlos Ghosn, showcased

technologies that will drive the brand

orward into the next decade. Ghosns

statement that Nissan is a technology

powerhouse was exemplified by

cutting-edge concepts and models on

show that not only reiterated Nissans

commitment to class-leading saety

eatures, zero-emission electric-powered

vehicles, but also pave the way to the

eventual introduction o autonomous

drive vehicles smart enough to drive

themselves without human intervention.

According to Ghosn, Nissans orthcoming

technologies will revolutionise the

relationship between car and driver,and the uture o mobility. Afer leading

the development and expansion o

EV technology, Nissan is pushing the

boundaries o automotive technology

once again. By integrating advanced

vehicle control and saety technologies

with Artificial Intelligence (AI), Nissan is

already among the leaders at developing

practical, real-world applications o

autonomous drive technology, afer

declaring its vision in 2013 to equip

innovative autonomous drive technology

on multiple models rom 2020 onwards.

Here are the stars o the show:

Nissan IDS Concept A vision

for the near future

Sel-driving vehicles or autonomous drive

might conjure an image o transportation

lacking in satisaction and engagement.

However, the Nissan IDS Concept

promises a very different vision o

tomorrow.

Nissans forthcomingtechnologies will

revolutionise the relationshipbetween car and driver, and

the future of mobility


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n autonomous Piloted Drive mode, the

ars perormance rom accelerating

o braking to cornering imitates the

rivers own style and preerences.

While in Manual Drive mode where the

river has control, the IDS Concepts

near yet urgent acceleration and

ornering are pure and exhilarating,

with the electronics and sensors working

eamlessly in the background to provide

ssistance and assurance o saety. In the

vent o imminent danger, the car will

ssist the driver in taking evasive action.

n addition to learning, the Nissan

DS Concepts artificial intelligence

ommunicates like an attentive partner.

rom inormation concerning traffic

onditions to the drivers personal

chedule, the IDS Concept is capable o

driving experience that is rewarding,

omortable and sae. Powered by

60KWh battery pack (about three

mes the size o a Nissan Leas) and

upported by lightweight construction

nd efficient aerodynamics, the IDS

oncept is able to travel long distances

n a ull charge o electricity delivered

ia wireless charging.

Teatro for Dayz A car for

the share generation

Nissan describes the generation that

went straight rom the cradle to digital

technology as share natives. This

generation will reach driving age in a ew

years, but with little interest in cars. What

kind o cars will move them? Will they even

want to drive? Nissan has a solution.

The name is derived rom the Italian word

or theatre applied to Nissans popular

mini kei-car in Japan. The concept

eatures an innovative design which

enables share natives to create and share

experiences immediately with riends

on-board and online. Designed under the

concept o a clean canvas, its key eature

is its smooth white interior which allows

the instrument panel, seats and even door

trim to serve as canvas or expression.

Built on Nissans EV technology, Teatro

or Dayz is as much a giant mobile battery

as a our-wheel transportation. To a share

native, cars should also unction as a

mobile device or creating, connecting

and sharing in ways solely dictated by the

occupants themselves.

MOTOR SHOW


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MOTOR SHOW

issan Gripz Concept EV-based

eries hybrid sports crossover

he Nissan Gripz Concept was conceived

y designers in both Europe and Japan, it

ims to blend the ability and practicality o

compact crossover with the excitement

nd perormance o a sports car.

he external design o the Nissan Gripz

oncept is based on the emotional

eometry body sculpting concept that

epicts strong contrasts through the

ynamic, high-tension, edgy surace, with

ever throwbacks to Nissans legendary

ally cars o the 70s. The interior has a

gliding wing instrument panel inspired

y road bicycle elements, showcasing

lightweight rame design that exudes

trength with simplicity.

owered by an EV-technology-based

eries hybrid system Pure Drive

-Power the Nissan Gripz Concept

elivers a smooth, refined yet exhilarating

riving experience with outstanding uel

fficiency, eaturing an ultra-efficient

etrol engine and the electric motor ound

n the Nissan Lea.

Nissan Concept 2020

Vision Gran Turismo

Nissan Concept 2020 Vision Gran

Turismo is a concept supercar developed

in conjunction with Polyphony Digital

Inc., the creators o the racing video

game Gran Turismo or PlayStation.

Originally unveiled at the Goodwood

Festival o Speed 2014 in England, the

supercar concept was given a new coat

o paint Fire Knight red and eatures

a new variation o Nissans signature

V-Motion grille. The Vision GranTurismo is a real-world embodiment

o a virtual car that gamers around the

world have been experiencing Nissans

dynamic perormance and innovation,

perhaps it will became a reality as the

next GT-R?

New and improved Nissan Leaf

Since the Nissan Leas introduction

in the late 2010, the worlds first mass

production electric vehicle has sold

close to 200,000 units worldwide,

making it also the worlds best-selling

EV. For 2016, the Lea will be capable

o a single-charge driving range o up

to 280 km (b ased on Nissans Japanese

driving conditions) as well as Forward

Emergency Braking designed to help

drivers avoid or mitigate the impact o

rontal collisions and Lane Departure

Warning. The most popular EV in the

world keeps on getting better.

The Nissan Gripz Conceptblend the ability and

practicality of a compactcrossover with the

excitement and performanceof a sports car.

Nissan at the 2015Tokyo Motor Show


7/21

NISSAN IDS CONCEPT:THE FUTURE OF DRIVING

FEATURE

Imagine a future with zero accidents, zero emissions and maximum fun behind the wheel

called the PD Commander. This is t he

only control the driver can physically

operate when the car is in Piloted Drive.

Exterior design confidence

and harmony

Through its innovative communication

capabilities, the Nissan IDS Concept

promotes confidence and a sense o

harmony or those outside the car as

well. Various exterior lights and displays

convey the cars awareness o its

surroundings and signals its intentions.

The cars side body line, or example,

is actually an LED that Nissan calls the

Intention Indicator. When pedestrians

or cyclists are nearby, the strip shines

white, signalling that the car is aware o

their presence. An electronic display on

the dashboard can also flash messages

alerting pedestrians. This natural,

harmonious system o communication

signals a new uture with cars.

Advanced aerodynamic

performance

According to Morita, by the time

Nissan Intelligent Driving technology

goes to production, EVs will be able to

go great distances on a single charge.

Getting to this point will require the

urther evolution o batteries as well

as aerodynamic perormance. The IDS

Concept showcase the most advanced

aerodynamic technologies rom Nissan.

The height o the carbon fibre body

was constrained to 1,380 mm, sharply

minimizing aerodynamic drag, while

positioning the wheels close to the

corners o the body enables a wrap-

around cabin design. Nissan selected

large-diameter wheels or high-

perormance and sportiness, but with

narrow 175mm wide tires to minimize

air and roll resistance. The wheels have alayered design with thin fins that create

tiny vortexes o air flow on the wheels

surace, contributing to smooth air flow.

The icicle pattern on the Nissan IDS

Concepts grille symbolizes purity

and cleanliness, shaped like a stack o

ice blocks, the grille pattern appears

transparent, while the cars bluish

satin silver body colour heightens the

impression o a comortable and secure

cabin space.

The Nissan IDS Concept embodies

Nissans concept o autonomous

drive technology and represents

what Nissan believes next-generation

ehicles should be. The technology that

s central to the IDS Concept Nissan

ntelligent Driving improves a drivers

bility to see, think and react. It is also

ble to compensate or human error

hat causes more than 90 percent o all

ar accidents, yet offers a zero-emissionriving experience thats also un or its

river and occupants.

Design Together, we ride

A key point behind the Nissan IDS

Concept is communication. For

utonomous drive to become reality, as

society we have to consider not only

ommunication between car and driver

ut also between cars and people. The

Nissan IDS Concepts design represents

Nissans vision o autonomous drive as

expressed in the phrase Together, We

Ride, says Mitsunori Morita, Design

Director.

Two different ways to

enjoy the experience

Together, We Ride is clearly

demonstrated in the interior design.

The Nissan IDS Concept has different

interiors depending on whether

the driver opts or Piloted Drive(autonomous mode) or Manual Drive.

This was something that we thought was

absolutely necessary to express our idea

o autonomous drive, says Morita.

Even though it is a hatchback, the

Nissan IDS Concepts long wheelbase

enables comortable seating space or

our adults. But the cabin becomes even

more spacious when the driver selects

Piloted Drive. In this mode, the steering

wheel recedes into the centre o the

instrument panel and a large flat screen

emerges. Driving-related operations

are then handled through artificial

intelligence, with voice and gestures

rom the driver. All our seats would

also rotate slightly inward acilitating

conversation, like relaxing in a living

room.

When the driver selects Manual Drive,

the roomy interior transorms to putthe driver in control, with all seats

acing orward. The steering wheel

appears along with instrument meters

and a heads-up display o key driving

inormation. Interior lighting changes to

stimulate concentration. Nissans use o

hollow-structure A-pillars helps ensure

excellent visibility by reducing blind

spots and also contributes to the eeling

o open space. The transormation to

Manual Drive can be carried out with

ease via a switch between the ront seats

Extended EV technology

The Nissan IDS Concept is fitted with a

high-capacity 60 kWh battery, and thanks

to its outstanding aerodynamics and

lightweight ull-carbon-fibre body, the

vehicle is designed or long distance travel

on a single charge. Other technologies on

the Nissan IDS Concept include Piloted

Park that can be operated by smartphone

or tablet, and wireless charging.

Nissan targets zero fatalities,

zero emissionsIn order or our auto-centric society

to be sustainable, complex issues such

as sustainable energy, climate change,

pollution and traffic saety must be

addressed. At Nissan, the dreams o

realising zero emissions and zero

atalities on the road are pursued

relentlessly to achieve true sustainable

mobility. Nissan believes that the Nissan

IDS Concept will evolve into a leading

innovation or next generation mobility

and make the two zeroes a reality.


8/21

FEATURE

Nissan redefines the pickup truck segment once again with the all-new NP300 Navara

THE ULTIMATE PICKUP

The all-new Nissan NP300 Navara

is the latest generation o thehard-working pickup truck that

embodies Nissans legacy o excellence

n this segment. Redesigned and

engineered with new levels o comort,

convenience and advanced technologies,

and backed by 80 years o truck know-

how and legendary reliability, the

NP300 Navara meets and exceeds truck

owners expectations.

Styled to perfection

Even though the design o pickups

Like its predecessor, the NP300 sets the

benchmark once again with the highest

output in its class 190PS and 450Nm

or the flagship VL grade, and 163PS and

403Nm or the other variants (all 4WD),

including the Single Cab 4WD variant

which is now the most powerul in its

class.

Channeling power o the NP300 Navaras

to the wheels is a new 7-speed automatic

typically ollows unction, Nissan gave

the NP300 a sportier, more emotionalappeal, while maintaining its distinctive

DNA. This can be seen rom the dynamic

side profile o the NP300 Navara, with

highly sculptured suraces on the doors

expressing strength and character.

At the ront, Nissans signature V-motion

moti flows rom the grille to the bonnet,

and all the way through to the enders.

This is urther enhanced by boomerang-

shaped LED daytime running lights that

exude sophistication, complemented

transmission the first in the segment to

offer more than six orward gears. Having

a wide ratio range helps the Navara to

not only better uel efficiency, but also

driving control and refinement. An

updated 6-speed manual transmission is

available as well.

Built on a strong foundation

For uncompromised comort and

perormance on or off the road, the

by chrome waist line moldings and turn

indicators on the wing mirrors.

Masterfully engineered

It may be more powerul, but the

new Nissan NP300 Navara actually

achieves lower running costs through

enhancements in powertrain, weight

reduction and improved aerodynamics

(first in the segment to offer a rear deck-lid

spoiler), on top o having higher ground

clearance as well as a larger cargo bed. As a

result, the NP300 is 11% more uel efficient

than the previous generation D40 Navara.

NP300 is built on a tough yet lightened

rame chassis eaturing independent

double wishbones at the ront, and a first-

in-class multi-link suspension supported

by coil springs and dampers at the rear.

Unlike traditional lea springs and

torsion beam set ups, the NP300s multi-

link system is capable o unparalleled

ride comort or passengers sitting in the

back, with greater suspension control and

articulation when tackling rough terrain.

Nissan gave the NP300 asportier, more emotionalappeal, while maintaining

its distinctive DNA.


9/21

FEATURE

On top o having a drivetrain with the

bility to shif-on-the-fly, the NP300 also

tilises an electronically controlled 4x4

ystem that reacts quicker in slippery

onditions compared to mechanical

ystems. The NP300s Vehicle Dynamic

Control (VDC) system works hand-in-

hand with Active Brake Limited Slip

ABLS) or optimum 4x4 perormance,

upported by Hill Start Assist (HSA) and

Hill Descent Control (HDC) eatures

sually ound in premium SUVs.

Exceeding expectations

Nissan designers wanted the NP300

interior to represent a new benchmark

in the segment. From the ull-colour

Advanced Drive Assist Display, high

quality accent trim on the sculptured

dashboard, automatic climate control

with digital display, to the fine stitching

on the leather seats, the NP300s

interior is simply classy.

Apart rom the premium experience,

the NP300s cabin also does the basic

things right, with ingress, egress, seat

comort (Zero Gravity seats upront,

reclined seat angle at the back) and

visibility improved. And in what is

yet another class-leading eature, rear

air-con ventilation is standard. So

when its not in business mode, the

NP300 Navara is happy doubling up as

premium transportation or amily and

riends.

Clearly, a modern pickup truck needs

to be multi-talented. It has to balance

the comort and quality o a passenger

car with the robustness and durability

o a 4x4, while looking attractive doing

all o that. The all-new Nissan NP300

Navara is one such vehicle it is indeed

the ultimate pickup truck.

NISSAN NP300 NAVARA 2.5L TURBO

Engine: 2.5-litre, 4-cyl, Common-rail turbo

Output: 163PS-190PS@ 3,600rpm,

403Nm-450Nm@2,000rpm

Drive system: Electronically controlled 4WD system

(2H, 4H & 4L)

Transmission: 7-sp automatic or 6-sp manual

Suspension: Double-wishbone (Front), Multi-link (Rear)

Safety: Dual ront airbags, VDC, HSA, HDC

Warranty: 3-year or 100,000km

SPECIFICATIONS

The roots o Nissan pick-ups

dates back to the original DatsunTruck the first proper commer-

cial model that was launched in

1935. Afer millions o hard miles

and satisfied customers, the basic

Nissan workhorse evolved over

decades and many generations to

become the D22 (known as either

the Frontier or Navara depend-

ing on markets) o the late 1990s,

and subsequently the D40 o the

new millennium, both models

renowned or their poweruldiesel engines with class-leading

output and unmatched dura-

bility. While the usage patterns

o pick-up trucks have evolved

over the recent years, Nissan has

always remained at the oreront

o pick-up truck design and tech-

nology, with the NP300 Navara

representing the best o what a

modern pick-up should be.

80 years, 180 countries, 140 million owners


10/21

Held at the brand new ETCM

Glenmarie 4S Centre, the all-

new 12th generation Nissan

P300 Navara was successully launched

n November, 2015 by Dato Seri Ong

a Chuan, the International Trade and

ndustry Minister II, who was accompanied

y the President o Tan Chong Motor

oldings, Dato Tan Heng Chew and Mr.

enji Naito, Senior Vice President o

issan Motor Asia Pacific Co. Ltd.

peaking at the launch event, Executive

Director o ETCM, Dato Dr. Ang Bon

eng said that new NP300 Navara is

ngineered to meet the challenges o

ny terrain. We named the NP300

Navara The Ultimate Pickup, as it has

he flexibility, sturdiness and reliability

or work, yet comortable and spacious

or the weekend. Since ETCM began pre-

rders in mid-October, we have collected

over 1,000 bookings o the all-new

Nisan NP300 Navara. Such enthusiastic

response only serves to strengthen our

resolve to work even harder to ensure

that The Ultimate Pickup seals its place

as a top contender in Malaysias pickup

segment - and ultimately become the

pickup o choice or Malaysians, added

Dato Dr Ang.

Tan Keng Meng, ETCMs Director o

Marketing and Product Planning, revealed

a total o six variants o the NP300

Navara, ranging rom the 163PS/403Nm

2.5-litre 4WD Single Cab workhorse to the

top-o-the-line, 190PS/450Nm 2.5-litre

4WD VL Double Cab.

Media drive

Upon the conclusion o the launch,

members o the media adjourned to a

hal-day test drive o the all-new NP300

Navara. The test route passed through

urban highways that eventually led to

the sprawling Malaysia Argo Exposition

Park at Serdang (MAEPS). The activity at

MAEPS saw the NP300 take on a tough

off-road hill course that was made even

more challenging by the heavy rain which

ell overnight over MAEPS.

Suffice to say, every NP300 and its

occupants not only made it through

the slippery path with aplomb, but also

enjoyed a smoother-than-usual ride

courtesy o the multi-link coil spring rear

suspension. Members o the media were

able to make ull use o the electronically-

controlled 4WD system o the NP300 by

shifing into 4x4 mode on-the-fly via its

dashboard-mounted rotary switch.

With the system set at 4L mode (50:50

torque distribution between ront and

rear axles), the NP300 showed exemplary

traction and composure on suraces

with deep mud, aided by the immediate

response o the Active Brake Limited

Slip control (ABLS). And when it came

to descending steep slopes, the NP300s

electronic Hill Descent Control (HDC)

automatically regulated vehicle speed to

ensure sae passage with the driver ully

ocused on steering.

For good measure, the skies opened up

on the return journey back to ETCM

Glenmarie 4S Centre. It is over this stretch

that the members o the media were able

to urther sample the sureooted handling

o the NP300 on wet roads, and experience

the driving refinement o the 7-speed

automatic as well as the eeling o security

offered by its premium quality cabin.

The Ultimate Pickup is successfully launched,members of media put it to the test

ETCM welcomesthe all-new Nissan

NP300 Navara

MEDIA LAUNCH

(From left) Tan Keng Meng, Director of Marketing & Product Planning (ETCM), KenjiNaito, Senior Vice President, Nissan Motor Asia Pacific, Dato Dr. Ang Bon Beng , ExecutiveDirector (ETCM), Dato Seri Ong Ka Chuan, Minister II of International Trade and Industry,Dato Tan Heng Chew, President, Tan Chong Motor Holdings Bhd, and Madam Wang Shu Erh


11/21

First, we introduced you to the Mother Trucker. Now, meet its next-generationsuccessor, the All-New NP300 Navara. Its bold exterior, enhanced by LED Headlampswith LED Daytime Running Lightsand striking 18 Alloy Wheels, takes you from thecity to the most challenging terrains seamlessly. Featuring the Shift-On-The-Fly4x4 to take on any terrain in total condence and ultimate comfort with ZeroGravity Inspired Seatsand Rear Air Conditioning Vents. Scan to watch

The Ultimate Escap

Experience the superiority of the All-New NP300 Navara now at your nearest Nissan showroom.

HillStart

Assist(HSA)

HillDescent

Control(HDC)

Vehicle Dynamic

Control(VDC)

7Multimedia Navi

withSmartphone

Connectivity

Function**

4-Wheel

Active Brake

Limited Slip

7-Speed Auto

Transmissionwith

ManualMode

1STI

NIT

SCLA

SS

Multi-link Rear

Suspension

1STI

NIT

SCL

ASS*

Max Power

3,600rpm

190psMax Torque

2,000rpm

450Nm

3-year/100,000km warranty,

whichever comesrst.Termsand conditionsapply.

The

PERFORMANCE INNOVATION ENDURANCE

The

PERFORMANCE INNOVATION ENDURANCE

ALL-NEW

*The 1st Japanese pickup with Multi-link Rear Suspension in Malaysia. **Available as an optioActual car specications may vary from model shown. Terms and conditions app

2.5L VL Turbocharged 4WD | Max Power 190ps / 3,600rpm | Max Torque 450Nm / 2,000rp2.5L V, SE, E, S/C Turbocharged 4WD | Max Power 163ps / 3,600rpm | Max Torque 403Nm / 2,000rp

www.np300navara.com.my or call 1800 88 383

NissanMalays

The Teana is the first ever Nissan

model to offer this innovative

driving assistance technology

that not only enhances saety, but also

driving pleasure. When negotiatinga corner at speed or under load,

passenger cars have a natural tendency

to understeer when the ront tyres

begin to lose adhesion, the result is

that the car can end up running wide

and off its intended path. Active

Understeer Control (AUC) is able to

sense understeer and applies subtle

braking to the inside wheel to help the

car achieve sharper turn-in and greater

steering control when cornering. AUC is

a standard eature on all Teana models.

Active Understeer

Control

TECHNOLOGY

Around View

Monitor

Did you know that Nissan was the

pioneer o this technology back in

2007? Around View Monitor (AVM)

was a worlds first when it was introduced in

he second-generation Elgrand flagship MPV.

s its name suggests, the technology offers an

verhead birds eye view o the surroundings

y collating real-time image captured through our

ltra-wide angle (180 degrees) cameras mounted on

he ront, rear and sides o the vehicle. The live view ishen shown on a display usually mounted on the centre

onsole. AVM is particularly useul when parking in

ght spaces where minute adjustments are required,

nd is fitted as standard on all X-Trail models.


12/21

Infiniti Malaysia recently showcased

the ull array o pioneering

innovations that exist in its range o

uxury models to invited guests. Held

t the exclusive township o Desa Park

ity, Infiniti Drive Malaysia entailed

hal-day driving programme or

ustomers to experience worlds firstechnologies that separate Infiniti

ehicles rom the rest.

he event saw participants putting

he worlds astest accelerating hybrid

edan, the Q50S Hybrid, through

arious disciplines including ull-bore

tanding starts and emergency stops, to

xperience the accelerative orce o the

lectrically-assisted 364hp sports sedan,

s well as the Q50s ully-automated

orward Emergency Braking eature,

where drivers were asked to trust the

cars ability to sense a rontal object and

come to a complete stop without any

human intervention.

Paired with proessional driving

instructors, participants were also able

to test the Q50s Direct Adaptive Steering(DAS) the worlds first electronically-

controlled steer-by-wire steering system

through a tight obstacle course to

better understand how DAS is able to

isolate unwanted steering kickback over

bumps while offering a customisable

steering response and weightage desired

by the driver.

Upon completion o the on-track

exercises, participants were then given

the opportunity to test the ull range o

Infiniti models over a specially-devised

road course. The models included the

QX50 and QX70 sports crossovers, the

ultra-luxurious QX80 SUV that can

seat up to eight passengers in comort,

the Q50 and Q70 luxury sedans. Here

the drivers were able to trial the sporty

perormance o the Infiniti models aswell as put innovative eatures such as

Lane Departure Prevention, Intelligent

Cruise Control and Active Lane Control

to the test in real-world conditions.

Participants who successully completed

all the disciplines were awarded

certificates while the select ew who

topped their respective groups in the

Q50S Hybrid braking test took home the

prize o an Infiniti Red Bull Formula1

scale model or Infiniti Red Bull jacket.

Infiniti guests experience pioneering technologies and true luxury performance

DRIVING TECHNOLOGY

2

TECHNOLOGY


13/21

ADVANCINGGENDER DIVERSITY

2

GLOBAL NEWS

Nissan is an industry benchmark in Japan, thenumber of its women managers are more than triplethe national average for large manufacturers.

The Renault-Nissan Alliance ismaking strong progress in its

commitment to narrow thegender gap that exists within the auto

industry. The percentage o womenemployees at both Renault and

Nissan has increased rom a year ago,

particularly in managerial positions.

At Renault, women accounted or18.4% o all employees globally, up

rom 17.6% in 2013 (it was 10% in2000), with 18.3% holding manager-

level positions globally in 2014, up

rom 17% in 2013.

Renault is also a leader in the industryin terms o women holding senior

ranks, accounting or two o the

11-person executive committee;Mouna Sepehri, Executive VicePresident o the Office o the CEO;

and Marie-Franoise Damesin,

Executive Vice President or Human

Resources.

Renault targets women to account

or 30% o engineering or technicalpositions, and 50% o sales positions

worldwide by 2016. Renault also aimsto have women account or 25% o its

key global positions by next year.

Nissan leads in Japan

At Nissan, women accounted or 11.7%

o manager-level positions globally

in 2014, up rom 10.6% in fiscal year2013. In Japan, women at Nissan hold

8.2% o such positions, up rom 7.1% inthe previous year, and more than five

times higher than in 2004.

Nissan is an industry benchmark

in Japan, the number o its womenmanagers are more than triple

the national average or largemanuacturers. Nissans goal is to

have women represent 10% o all

managers, and 14% o all managementpositions globally by 2017.

In Japan, Nissan is also continuing toexpand the first-o-its-kind Ladies

First retail program. Ladies Firstdealerships are managed and staffed

mostly by women, and eatures stylishyet comortable decors, with emphasis

on looking afer the needs o womenand first time car buyers. According to

Nissans internal data, more than 50%o global car purchasing decisions aremade by women.

Even as ar back as the 1960s, Nissan

was already a pioneer in expandingand advancing the role o women at

sales outlets in Japan by equipping itsambassadors (called Miss Fairlady)

with extensive product knowledge

so they are able to engage customersmore effectively.

The Renault-Nissan Alliance forges ahead in reducing the gender gap in the auto industry


14/21

SAFETY MESSAGESUCCESSFULLY DELIVERED

EVENTS

The Nissan Safety Driving Experience is the fitting finaleto ETCMs year-long campaign in promoting safety

Edaran Tan Chong Motor

Sdn Bhd (ETCM) concluded

its Nissan Saety Campaign 2015

on a high note with the Nissan Saety

Driving Experience, held at the Malaysia

Agro Exposition Park Serdang (MAEPS).

The one-day event comprising o theory

and practical sessions saw 60 Nissan

owners and members o media receiving

first-hand tutoring rom proessional

instructors on proper car control, as well as

how to ully leverage on the various saety

eatures ound on Nissan vehicles.

The Nissan Saety Driving Experience

was also the final programme under

ETCMs sustained effort during 2015 to

promote various aspects o saety or

the benefit o its customers. Dubbedthe Nissan Saety Campaign 2015, it

was kicked off in April at LEGOLAND

Malaysia with the Kids Saety Carnival

a programme designed to help

children cultivate the awareness and

appreciation o sae practices, and

how to react in emergencies. In total,

seven saety-related events were held

nationwide or the benefit o thousands

o Nissan owners, including those in

East Malaysia. On top o that, specially

illustrated road saety tips were also

shared via social media channels or a

wider reach.

We received overwhelming response

or both our Kids Saety Carnival and

Saety Driving Experience rom our

customers this year, with a total o 1,300

enthusiastic participants. To know that

Nissan owners are constantly looking to

improve the quality o saety is a great

encouragement or us, we look orward

to plan many more un and educational

programmes in the uture, said Dato

Dr. Ang Bon Beng, Executive Director

o ETCM, in bringing the Nissan Saety

Campaign 2015 to a conclusion.

In conjunction with this years Nissan

Saety Campaign, ETCM also introducedan ownership rewards programme

called NISCARE, developed exclusively

or Nissan owners. For only RM30

(beore GST) a year, NISCARE members

enjoy privileges that include 24-hour

Roadside Assistance, five percent

savings on Nissan parts and labour

services, priority seats or Nissan

Customer Events and many other

benefits including LEGOLAND perks

such as discounts on admission tickets

and ood and beverages.

2


15/21

2

SUHAILA BT. SALEH

CELEBRATING

OUR FUTURESemenyih, Kajang was the location o a joyous Aqiqah ceremony held in

celebration o Cik Suhailas newborn baby. A grand total o 500 amily

members and riends, including orphans rom a nearby orphanage were

invited. Every guest received Frozen and Ultraman themed door gifs

and easted on a delicious buffet spread with five roasted

lambs as the main course. The event was completed

with a Marhaban prayer.

NEWS

DREAMS CAN

Six lucky Nissan owners celebrated their milestones courtesy of ETCM

The Riang Raya Campaign that was run

over the months o June and July 2015 in

conjunction with the Ramadhan and Syawal

estive months was unlike any ETCM had ever

eld. Upholding Nissans ethos o Innovation

hat Excites, the Riang Raya Campaign ocused

n rewarding six lucky Nissan car buyers with

heir choice o a celebration party worth up to

M50,000, complete with the services o an

vent organizer, decorations, venue rental, sound

ystem, F&B, door gifs, and many others.

We are always looking or innovative ways to

reward our customers, and we believe that the

concept o this Riang Raya Campaign has never

been done beore here, said Mr. Tan Keng Meng,

Director o Marketing and Product Planning,

ETCM. Being able to plan their celebration is a

way o us at ETCM to be closer to our customers,

and playing a part in creating a wonderul

moment or them to share with riends and

loved ones. This is something we are extremely

honoured to be part o.

So heres how some o the winners made

use o their winnings.

Come True


16/21

NEWS

FASEHA BT JELANI

BLISSFULMATRIMONY

Our winner rom Muar, Johor, Puan Faseha utilized her prize to organize

an unorgettable wedding or her daughter and son-in-law. The 2,000invited guests comprising amily members and rie nds who travelled rom

all corners o Malaysia were greeted by a wedding ceremony noted or its

beautiul and classy decorations, as well as colourul door gifs.

THENG SOON YEW

TAN YOKE LEONG

SPREADING

THE JOYSHOW OF

APPRECIATIONMr. Theng, the winner rom Penang, took the opportunity to organize

a trip to Legoland or a group o 20 comprising amily members and

riends, which also two orphans and their guardian rom

a local orphanage. The party o 20 flew rom Penang and

stayed two nights at Legoland with accommodation,

transportation, ood and gifs.

As a show o appreciation to donors and devotees o the Nalanda

Buddhist Society, Mr. Tan invited guests which also included

orphans rom a local orphanage at the Marco Polo Restaurant

in Kuala Lumpur. The dinner eatured a speech by the

ounder and president o the Nalanda Buddhist Society

and perormances by its students.


17/21

New Nissan owners get to fly for free thanks to the ETCM Millionaire Drive Campaign

PERFECT TIMINGNissan owners win Tag Heuer timepieces worth RM19,500 each!

Dato Dr. Ang Bon Beng, Executive Director (ETCM) withthe winners and regional representative

NEWS NEWS

In conjunction with the nations

58th Merdeka celebration whichcoincided with Tan Chong Motors

58-year existence in Malaysia, andin collaboration with Tag Heuer

and Cortina Watch, customers who

purchased their Nissan vehicles overthe month o August and September

stood the chance to win a TAG HeuerCarrera NISMO Calibre 16 Day-

Date Chronograph special editiontimepiece a watch that was specially

conceived to commemorate Nissansreturn to the 24-hour Le Mans

endurance race in 2015.

The six lucky winners were announced

in November 2015, and they wereLai Chee Shyan (Grand Livina 1.6L

A/T), Tan Choong Boon (Almera 1.5E

A/T), Pushpa A/P Veeran (X-Trail 2.0L

CVT), Nurkamaliah Binti Mohd Asrah(Almera 1.5E A/T), Mastura Binti

Mohamad Amin (Grand Livina 1.6LA/T) and Nurnadia Binti Nasrudin

(X-Trail 2.0L CVT ).

30-year old Nurkamaliah Binti Mohd

Asrah, who works in the bankingindustry, said, I did not

believe that I won and wasextremely delighted when I

heard the news. As a first-time Nissan owner, I eel

honoured to be accepting thisgif and I will be sharing this

happiness with my husband.

I would like to thank EdaranTan Chong Motor or this

special gif.

As the first grand prize winner

o t he ETCM Millionaire Drive

Campaign (October) and now

with 300,000 BIG Points to her name,

he Zainun Tun Binti Mohammed is

ow in an enviable position to redeem

he equivalent o five return flights to

okyo, Sydney, Beijing, Seoul or other

ttractive destinations. Che Zainun,

who purchased a Nissan Almera 1.5E AT

t ETCM Kota Bharu, received her prize

n a ceremony held between Edaran

an Chong Motor and AirAsia BIG, the

oyalty programme o AirAsia airline.

n line with the positive response to theampaign, ETCM not only extended

he promotion till end o 2015, but also

nnounced that the collaboration will

ontinue into 2016. According to ETCM

xecutive Director Dato Dr Ang, the

ollaboration marks a milestone or

TCM. We are proud to partner with

irAsia BIG. Like Tan Chong, AirAsia is

true Malaysian icon a homegrown

ompany that has grown tenold to

ecome the orce that it is now. We have

xciting plans in the works to continue

working together well into 2016, and

we look orward to a strong alliance

that will benefit both parties and our

customers.

Partnering Edaran Tan Chong Motor

is a meaningul way or AirAsia BIG

to make possible or holiday goers

to travel to their avourite holiday

destinations. Customers dont just

get to enjoy an adventurous drive on

the road with their Nissan vehicles,

but also the rewarding experience o

travelling by air or ree with their BIG

Points. Being an AirAsia BIG Member

also opens doors to exclusive priorityaccess or AirAsia flight sales, and ree

AirAsia flight redemptions to over 100

destinations rom as low as 500 BI G

Points, said Alice Goh, CEO o AirAsia

BIG.

In addition to the Grand Prize, 14 other

Consolation Prize winners also pocketed

50,000 BIG Points that could see them

travel to various local destinations, or

redeem two return flights to Siem Reap,

Yangon, Bangkok or Chiang Mai.

As a curtain raiser to the eventual staging

o an official leg o the V8 Supercar

Championship in 2016, a five-car

exhibition race was held on the 3.2km street

circuit o the KL City Grand Prix in August.

Featuring representatives rom the main

manuacturers that compete in the V8 Supercar

Championship, namely Holden, Ford, Volvo,

Mercedes-Benz AMG and Nissan, the teams

and their drivers lit up the tight street circuit

and vowed race ans over the weekend with

some close racing action.

The Nissan Altima race car piloted by veteran

campaigner Todd Kelly is powered by a race-

prepped 5.0-litre V8 with an output in excess o

635bhp, capable o completing the 0-100km/h

sprint in 3.4 seconds and a top speed close

to 300km/h. Kelly took victory in the final

challenge race, finishing ahead o Volvos

Scott McLaughlin and Mercedes-AMGs Will

Davidson.

V8 Supercar exhibition race vows

KL fans; Nissan Motorsports

wins final challenge race.

NISSAN RULES KL CITY STREETS

NOW YOU CAN FLYWITH NISSAN

(From left ) Vincent Chong, General Manager,WCT Malls, Alice Goh, CEO, AirAsia BIG, Dato Dr.Ang Bon Beng, Executive Director (ETCM) withthe winner

(From left) Christopher Tan, Executive Director,

Tan Chong Motor Holdings Bhd, Amelia Sillard,Vice President, TAG Heuer SEA, Tay Liam Khoon,

Managing Director, Cortina Watch Malaysia


18/21

ETCM opens flagship 4S CentreGlenmarie 4S Centre offers first class service and a unique retail experience to Nissan customers

While Nissan vehicles are

renowned or their reliability

and durability, there are

mes when the unpredictable can

appen when youre on t he road.

Whether the incident is minor or

erious in nature, NISCARE can provide

ou a peace o mind throughout your

wnership o a Nissan vehicle.

or a highly affordable annual

ubscription ee o only RM30

excluding 6% GST), NISCARE members

ave access to:

NISCARE Vehicle Breakdown

& Accident Assistance: Around-

he-clock, 24-hour, 365 days vehicle

reakdown and roadside assistance,

ncluding towing, minor on-the-spot

epairs and related services

NISCARE Home Assistance:

lumbing repairs, electrical repairs, air-

on maintenance and locksmith services

NISCARE Lifestyle & Concierge

ervices: Preerential rates or car

rental, hotel bookings, gol tee-off

reservations, flower deliveries

NISCARE Savings To You:5% discount

on genuine Nissan spare parts and

labour charges

But over and above a peace o mind

whether on the road or at home, a

NISCARE subscriber also enjoys

privileges such as priority seating

during exclusive Nissan customer events

and are also first on the list o invitees to

new Nissan model previews.

And in a special tie-up with LEGOLAND

MALAYSIA RESORT or the benefit

o NISCARE subscribers Malaysias

premiere children theme park

members also get a 35% discount on

LEGOLAND admission tickets, 20%

off on ood and beverages, 10% off

on merchandise and a urther 20%

reduction on the price o the customised

Driving License upon completion the

Nissan Driving School at LEGOLAND.

Terms & Conditions apply

Peace of Mind

with NISCARESubscribe to NISCARE and let us take good care of you

To sign up,please visit the nearestETCM showroom or

service centre, or call1-800-88-3838.

3

(From left) Dato Dr. Ang Bon Beng, Executive Director (ETCM),Madam Wang Shu Erh, Dato Tan Heng Chew, President, Tan Chong

Motor Holdings Bhd, Dato Sri Liow Tiong Lai, Minister of Transportation,Malaysia, Dato Rosie Tan, Executive Vice President, Tan Chong Motor

Holdings Bhd, Dato Abdul Samah Mat, Ketua Polis Selangor, Kenji Naito,Senior Vice President, Nissan Motor Asia Pacific

USTOMER CARE NEWS

Edaran Tan Chong Motor (ETCM)

reaffirmed its commitment to

customer service with the opening

o the flagship 4S Centre located in

Glenmarie, Selangor the fifh major

acility within a span o 14 months,

ollowing Kuching, Tawau, Johor Jaya and

Taiping.

Officiated by Dato Sri Liow Tiong Lai,

Minister o Transportation Malaysia, the

five-storey, 165,318-sq. eet Glenmarie 4S

Centre caters to vehicle sales, servicing,

spare parts and body repair and paint

respray. On top o that, customers can

also browse through certified pre-owned

vehicles by MUV at a display area as well

as access to hire purchase and insurance

services. In offering a unique retail

experience that is above and beyond

expectations, the Glenmarie 4S Centre

also houses dedicated outlets including

a motorsports boutique showcasing

original NISMO and Impul accessories,

a V-Kool tinting and car care speciality

shop and a Zen Lounge with luxurious

massage chairs.

Speaking at the opening ceremony, ETCM

Executive Director Dato Dr Ang said,

We stand by our philosophy to provide

quality products and services to our

customers across our network. Be it at a

1S or a 3S Centre, customer satisaction

comes first rom the moment they step

through the door. With a total investment

o about RM20 million, this new flagship

4S Centre is the epitome o services that

we envision to provide to our customers

in ETCM and Nissan. Its strategic location

right in the heart o the established

automotive industrial hub in Glenmarie

makes it extremely convenient and

accessible or our customers.

The Glenmarie 4S Centre is able to

display up to 15 vehicles, with 27 service

bays and the capacity to handle up to

100 cars per day, or an average o 3,000

vehicles a month.


19/21


20/21

The Tama Electric CarDid you know that Nissans irst electric car dates back to 1947?

Motor output: 4.5hp (DC series-wound)

Batteries: Lead acid (40V/162Ah)

Range: 65km

Top speed: 35km/h

Seating: 4 persons

Kerb weight: 1,100kg

Wheelbase: 2,000mm

Length: 3,035mm

Width: 1,230mm

Height: 1,630mm

SPECIFICATIONS

HERITAGE

In post-war Japan, oil was a scarce

commodity, however, the supply

o electricity was plentiul. Due

to the shortage o petroleum, the

Japanese government promoted the

manuacture o electric vehicles, and

it was against this backdrop that the

Tama electric car Nissans first ever

EV was conceived in 1947.

The Tama was well ahead o its

time, it was designed with battery

compartments (on each side o

the car) that rested on rollers so

that battery packs can be swapped

easily. In tests conducted by the

Ministry o Commerce and Industry,

the prototype vehicle exceeded its

perormance specifications with a

cruising range o 96.3km and a top

speed o 35.2km/h. Due to the Tamas

usable electric range, it was deployed

mainly as taxis and undertook

passenger-carrying duties until 1950.

Sixty years later in December 2010,

Nissan launched the Lea, the worlds

first mass-produced electric car,

and by ar the best-selling zero-

emission vehicle. In 2012, Edaran Tan

Chong Motor kick-started the Lea

pilot programme, with actual sales

commencing in 2013


21/21

Media DRIVEON Vol25 No2

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Transcript of Media DRIVEON Vol25 No2