Media &Digitalization

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10.5.2011 |

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The internet business model

changes mobile changes TV changes commerce

Customer driven mass services from the beginning

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Consumer infotainment and business where ever you are wired or wireless gives you freedom to consume and use services

that has not been available before. Physical and digital space can work seamlessly

together over cloud based service offering

Digital Superstore Online

The future is mobile

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“Internet of tomorrow will serve you, delivering the information you want, when you want it, how you want, wherever you are” Paul Otellini President & CEO, Intel

“Mobile is going to be the next big internet phenomenon” Eric Schmidt Chairman, Google

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The value of music no longer fits the business model

Global music industry turnover (1973-2009)

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Newspaper biz being taken away by new players

1980 1985 1990 1995 2000 2005 2010

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$25

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$75

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$175

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$213

$186

$84

Data: Newspaper Association of America

OnlineClassifieds

Print

US newspaper ad revenue per capita in 2011 dollars

Forecasts

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• In four years more than 70 percent of all consumer electronics - e.g. TV, radios, cameras, toys, printers - will be connected to the internet (CES)

• 185 million connected TV sets will be sold worldwide in 2015 (Parks Associates)

• Worldwide tablet sales will hit 154.2 million units by 2012 (Gartner)

Observations and implications

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•This is the breakthrough year for apps, tablets, and internet-enabled TVs

•Content producers will favor those partners that

distribute for all platforms – not just

TV but mobile and tablets as well

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• Professional/Expert media will stay longer in traditional format even this will convert towards digital media (when you need that silent moment)

• Content becomes more local (location and people driven) and the same time it becomes Global. Glocal concept is in right now, you are connected and looked after

Observations and implications

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•Russia can be forerunner in this field

• Functional platforms and system setup

•Security and safeness 24/7 is one key driver but don’t over do it (Case Sony)

24/7 Safety and robustness

Huge audience shift to web – this is just one year (US)

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Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.

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Connected media means connected platforms

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Newcomers to the TV field

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Viewing is being driven by personalization

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The battle for digital dominance is about the future of commerce

vs. vs. vs. vs.