Media – Data analysis

By Lenny Lavers

Percentage of my audience that are male or female

19

20

21

22

23

24

25

26

Male Female

Gender?

Th

e am

ou

nt

of

each

sex

Series1

The majority of my audience are female however the difference is not big enough to have an effect of my target audience. This will persuade me to make the magazine uni-sex.

What age group does the majority of my audience belong to

10+

15+

20+

25+

30+

35+

other

My target audience mainly consist of people age 15-20. Due to this my magazine will consist of codes and conventions that will attract a young mature audience.

The male music stars my audience would aspire to be

0

2

4

6

8

10

12

14

drak

e

elvis

pres

ley

justin

bieb

er

chas

e n st

atus

emine

m

chem

ical b

roth

ers

liam

gall

aghe

r

kurt

coba

inot

her

Number of people

Mal

e st

ars

Series1

Series2

The main male music stars that are most favoured by my target audience are involved in either, R’n’B or pop. This means that my magazine content will consist of Information about R’n’B and Pop.

0

5

10

15

20

25

30

beyonce pink sherlloyd

OGnicky

pixy lott other

female music stars

Female music stars my audience aspire to be

Series1

Again my target audience preferred Boyence who is mainly involved in pop and R’n’B. therefore my content will target R’n’B and hip hop.

My audiences disposable income

5+

10+

15+

20+

25+

In reflection to my results the majority of my audience can afford a sum of £5 a week. This allows me to price my magazine as near to that price as possible.

0

2

4

6

8

10

12

14

number of people

vibe NME rollingstones

rocksound

Magazines

Music magazines that my audience profere

Series2

Series1

My audience prefer more R’n’B type magazines which fits in with my other data. This solidifies my choice of targeting R’n’B type music.

What genres of music my audience prefere

0

5

10

15

20

25

30

class

ical

R'n'B

Dance/D

ubste

p/dru

m'n'

base

hip h

op

indie

rock

othe

r

Genres of music

nu

mb

er o

f p

eop

le

Series1

Series2

Series3

This concludes my decision that I will by targeting R’n’B, as the majority of my audience have chosen it for their favourite genre of music. However the differences between the other genres are only marginal, so it would be constructive to add some other genres in as well.

My audiences dream career

footballer

singer/rockstar

actor/actress

policeman/lady

priminister

inventer

model

other

This will decide the pictures I will display on the front of my magazine and inside, so I can target my audiences idols to attract them to purchase my product.

0 5 10 15 20 25

number of people

caucasian

asian

oriental

black

mixed race

arab

other

eth

nic

ity

Series2

Series1

The majority of my audience are Caucasian, who are stereotypically more attracted to inde, or rock type of music, however our population is very ethnically diverse now, R’n’B attracts a wide range of ethnicities.