media data 2020 - Bauverlag · 2020-07-07 · C O P Y T E S T C O P Y T E S T. 2 media brand THIS...

media data 2020

www.THIS-magazin.de

communication solutions for the target goup of executives in civil engineering, structural engineering, engineering, road construction, gardening and landscaping, communities/public sector customers, utility companies, waste water association as well as decision makers within construction material shops

COPYTEST

COPYTEST

https://www.this-magazin.de/

https://www.bauverlag.de/index_en.html

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media brandTHIS

PRINT1 title portrait page 32 distribution analysis page 5 T editorial schedule page 6P prices page 11F formats and technical advice page 13

additional benefit print: coverstory page 15additional benefit print: construction indicator page 16

WEBSITE1 portrait page 17N website traffic page 18P prices and forms of advertising page 19F formats and technical advice page 20

NEWSLETTER1 portrait page 22N distribution page 23T time schedule page 24P prices page 25 F formats and technical advice page 26

additional benefit digital: online-advertorial page 28additional benefit digital: communication package page 29

INDIVIDUAL DICE@bauverlag page 30

combination discounts page 32 contact page 33

THIS - communication solutions for the target goup

No matter in which way you would like to get in touch to executives in civil engineering, struc-tural engineering, engineering, road construction, gardening and landscaping, communities/public sector customers, utility companies, waste water association as well as decision makers within construction material shops – whether print, online, digital or in person – THIS in each case offers the right platform.



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1

1 magazine name: THIS

2 short profile: With THIS the Bauverlag publishes a comprehensive specialist magazine, which reports competently and excitingly about the entire building industry. This includes civil engineering, road construction and four times a year the gardening and landscaping.The specialist magazine for successful building delivers qualified specialist information about civil engineering and road construction. The editorial staff places huge emphasis on the presentation of pro blem and solution orientated practices of new construction methods for civil engineering and road construction with objective and competent presentation of new construction materials, construction methods and building systems.Further important aspects are the practical legal tips and law interpretations as well as the practice-oriented building management articles with editorial depth. The current issue reports about important news within the building industry, people, markets and subjects of further training, events, further reading and current building projects.

3 target group: executives in civil engineering, structural engineering, engineering, road construction, gardening and landscaping, communities / public sector customers, utility companies, waste water association as well as decision makers within construction material shops.

printtitle portrait


https://www.this-magazin.de/aktuelle_ausgabe.html


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1printtitle portrait

4 publication frequency: 9 issues

5 magazine format: DIN A4 (210 mm wide x 297 mm high)

6 volume/year: 9th volume 2020

7 sales price: annual subscription abroad € 161.00 student rate € 99.00single copy € 23.00 Further information is available at www.bauverlag-shop.de.

8 organ: –

9 membership: IVW

10 publisher: Bauverlag BV GmbHAvenwedder Str. 5533311 GüterslohGermany

11 editor:

12 advertising:

www.bauverlag.de

Michael Voss

Michael VossCEO

13 editorial department: Eugen Schmitz Editior-in-Chiefphone: +49 5241 80-42120 fax: +49 5241 80-9650e-mail: [email protected]

14 amount analysis: 2018 = 10 issues

print volume analysis: 1,084 pages = 100.0%editorial section: 906 pages = 83.6% advertising section: 178 pages = 16.4% including:

job vacancies and classified ads 4 pages = 2.2% bound inserts 0 page = 0.0% publisher ads 51 pages = 28.7% loose inserts 11 pieces

15 analysis of the content – editorial section: 906 pages = 100.0%

underground engineering 176 pages = 19.4%construction machinery /utility vehicles 125 pages = 13.8%THIS extra 109 pages = 12.0%civil engineering 90 pages = 9.9% structural engineering 83 pages = 9.2% construction management 78 pages = 8.6% street construction 63 pages = 7.0% coverstory 46 pages = 5.1% maintenance 43 pages = 4.7%news 41 pages = 4.5% engineering construction landscaping 36 pages = 4.0%picture of the month 16 pages = 1.8%


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2print distribution analysis

1 circulation audit:

2 circulation analysis: copies per issue (annual average of July 01st 2018 to June 30th 2019)

print run: 30,200

copies distributed: 29,382 thereof abroad: 113

copies sold: 874 thereof abroad: 99

subscriptions: 862 thereof abroad: 0

other sales: 12

single copy sales: 0

free copies: 28,508

archive and specimen copies: 818

3 geographic distribution analysis:

Anteil an tatsächlich verbreiteter Auflage

business regions % Exemplare

domestic 99.6 28,269

abroad 0.4 113

copies actually distributed 100.0 28,382

3.1 distribution by Nielsen areas/german states:

copies actually distributed% copies

Nielsen area ISchleswig-Holstein 3.5 1,989Hamburg 1.7 481Lower Saxony 10.3 2,912Bremen 0.5 141Nielsen area IINorth Rhine Westphalia 19.8 5,597Nielsen area IIIaHesse 7.8 2,205Rhineland-Palatinate 5.1 1,442Saarland 0.8 226Nielsen area IIIbBaden-Württemberg 13.4 3,788Nielsen area IVBavaria 16.3 4,608Nielsen area VBerlin 2.3 650Nielsen area VIMecklenburg-Vorpommern 2.0 565Brandenburg 3.9 1,102Saxony-Anhalt 2.7 763Nielsen area VIIThuringia 3.7 1,046Saxony 6.2 1,753copies actually distributed 100.0 28,269

Summary of the survey method:1. Method: Dissemination analysis by file evaluation - total survey2. Basic population: actual circulation 29,382 = 100.0 %,

not covered by the examination 185 = 0.6 %3. Sample: total survey4. Target person of the study: not applicable5. Period of study: July 20196. Execution of the study: Bauverlag BV GmbH

The detailed survey method can be found at www.THIS-magazin.de/survey_method.


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Tprinteditorial schedule

The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.

Issue Dates Main topics THIS extra Events/trade fairs

1-2/2020January/February

Publishing date:07.02.2020

Editorial deadline : 22.01.2020

Advertising deadline: 20.01.2020

UNDERGROUND ENGINEERING Waste water disposal: coping with extreme rainfall – managing rainwaterProducts: concrete pipes – cast pipes – plastic pipes – stoneware pipes – shoring systemsSTRUCTURAL ENGINEERINGConstruction methods: housing construction – office buildings – inner-city condensation – facade engineeringMasonry construction: concrete – sand-lime brick – lightweight concrete – aerated concrete – bricks – mortarCONSTRUCTION ENGINEERINGFormwork technology: formwork systems – exposed concrete – formwork planning – customized solutionsScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsROAD CONSTRUCTION Construction and maitenence: surfacing pavements – noise protection – planning – digitalizationCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovationsProducts: auxiliary products – excavators – wheel loaders – chain loaders – dumpers – cranes – spare partsUTILITY VEHICLESProducts: trucks – vans – trailers – cranes – mobile cranes – special equipment – spare partsMANAGEMENTDigitalization: Building Information Modeling (BIM) – digital twin – apps – software solutions

Sewer inspection and refurbishment

11.-14.02.2020 VDBUM-Großseminar, Willingen

11.-13.02.2020 digitalBau, Cologne

13.-14-02.2020IRO, Oldenburg

18.-21-02.2020Bautec, Berlin

18.-21.02.2020Ulmer Betontage, Ulm

3/2020March


Editorial deadline : 26.02.2020


UNDERGROUND ENGINEERING Pipeline construction: Sewage pipes in open building method – CIPP – pipes + systems Monitoring + renovation: leak tests – reconstruction – repairingSTRUCTURAL ENGINEERINGConstruction in existing contexts: renovation – energetic restoration – thermal insulation systemsMasonry construction: concrete – sand-lime brick – lightweight concrete – aerated concrete – bricks – mortarCONSTRUCTION ENGINEERINGFormwork: formwork systems – exposed concrete – formwork planning – digitalization – customized solutionsConcrete technology: new building – maintenance – reconstruction – transport + preparation of concrete + mortarLANDSCAPINGSurface: de-paving – paving stones and laying systems – natural + concrete stones – drainage – compaction RESTAURATIONConcrete technology: renovation of concrete surfaces – bridge renovation – corrosion protectionCONSTRUCTION EQUIPMENTService + maintenance: fleet management – service – spare parts supplyProducts: auxiliary products – excavators – wheel loaders – chain loaders – dumpers – cranes – suppliesMANAGEMENTManagement: planning – project management – cost + quality controlling – marketing – subcontractor

Recruiting (job market, advertorials)

26.-28.03.2020 Wasser Berlin International, Berlin

24.03.2020Deutscher Schlauchlinertag, Kassel

01.-02.04.2020Solids, Dortmund

COPYTEST

COPYTEST

14.-16.01.2020 Infratech, Essen


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4/2020 April


Editorial deadline: 31.03.2020


UNDERGROUND ENGINEERING Waste water disposal: Coping with extreme rainfall – managing rainwaterNon-disruptive construction: microtunneling – HDD-pipe drivingCONSTRUCTION ENGINEERINGScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsConcrete technology: new building – maintenance – reconstruction – transport + preparation of concrete + mortarROAD CONSTRUCTION Machines: milling machines – road pavers – rollers – 3d control systemsCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovations – productsProducts: auxiliary products – excavators – wheel loaders – chain loaders – dumpers – cranes – suppliesUTILITY VEHICLESPurchase: construction vehicle business – financingProducts: trucks – vans – trailers – cranes – mobile cranes – special equipment – spare partsMANAGEMENTDigitalization: BIM – apps – software solutionsCorporate management: financing – insurance – recruiting – corporate management – human resource management – legal topics

UNDERGROUND ENGINEERING

5/2020 May




UNDERGROUND ENGINEERING Pipeline construction: Sewage pipes in open building method – CIPP – pipes + systems Special foundation engineering: securing the excavation – foundation – cut-off wallsProducts: concrete pipes – cast pipes – plastic pipes – stoneware pipes – shoring systemsSTRUCTURAL ENGINEERINGThermal insulation: energy-efficient construction – thermal insulation systems – insulating plastersCONSTRUCTION ENGINEERINGFormwork: formwork systems – exposed concrete – formwork planning – digitalization – customized solutionsScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsLANDSCAPINGRainwater management: infiltration systems – infiltration pipes – infiltration shafts – infiltration ditchCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovations – products Service + maintenance: fleet management – service – spare parts supplyMANAGEMENTDigitalization: BIM – apps – software solutionsCorporate management: financing – insurance – recruiting – human resource management – legal topics

Tools for excavators





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printeditorial schedule T

6-7/2020 June/July

publishing date:09.07.2020



UNDERGROUND ENGINEERING Geothermal energy: near-surface geothermal energy – drilling rig – drilling technology Products: concrete pipes – cast pipes – plastic pipes – stoneware pipes – shoring systemsCONSTRUCTION ENGINEERINGFormwork: formwork systems – exposed concrete – formwork planning – digitalization – customized solutionsConcrete technology: new building – maintenance – reconstruction – transport + preparation of concrete/mortarROAD CONSTRUCTION Products: drains – shafts – drainage channelsRESTAURATIONGrounds: renovation of floor coverings – renovation of parking garages – coatingsCONSTRUCTION EQUIPMENTPurchase: construction machinery business – financingProducts: auxiliary products – excavators – wheel loaders – chain loaders – dumpers – cranes – spare partsUTILITY VEHICLESService + maintenance: fleet management – fleet – service – spare parts supplyProducts: trucks – vans – trailers – cranes – mobile cranes – special equipment – spare partsMANAGEMENTDigitalization: BIM – apps – software solutions / legal topics

Hoists and conveyors

8/2020August




UNDERGROUND ENGINEERING Soil / landfill construction: earth movement – sealing + fixing with geotextiles – dump construction materialsSTRUCTURAL ENGINEERINGThermal insulation: energy-efficient construction – thermal insulation systems – mineral insulation materials – insulating plastersConstruction equipment: lifts – cranes – mini cranes – working platforms – toolsCONSTRUCTION ENGINEERINGFormwork technolgy: formwork systems – exposed concrete – formwork planning – digitalizationScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsLANDSCAPINGSurface: de-paving – paving stones and laying systems – natural + concrete stones – grouting – drainage – compaction – road constructionCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovations – productsService + maintenance: fleet management – service – spare parts supplyMANAGEMENTDigitalization: Building Information Modeling (BIM) – digital twin – apps – software solutions / legal topicsManagement: planning – project management – schedule + sequence control – subcontractors

Demolition and recycling

26.-29.08.2020 SteinExpo, Homberg/Nieder-Ofleiden



13.-17.07.2020 Hanover trade fair, Hanover

IFAT


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9/2020 September




UNDERGROUND ENGINEERING Geothermal energy: near-surface geothermal energy – drilling rig – drilling technology – installation of geothermal probes – pipes – backfill materialsProducts: concrete pipes – cast pipes – plastic pipes – stoneware pipes – shoring systemsCONSTRUCTION ENGINEERINGConcrete technology: new building – maintenance – reconstruction – transport + preparation of concrete + mortarROAD CONSTRUCTION Construction and maitenence: surfacing pavements – noise protection – planning – digitalizationMachines: milling machines – road pavers – rollers – 3d control systemsLANDSCAPINGSurface: de-paving –natural + concrete stones – grouting – drainage – compaction – road constructionCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovations – products UTILITY VEHICLESTechnology: digitalization – assistance systems – fuel efficiency – switchable all-wheel drive – special purpose vehicles – work reports – innovations – productsMANAGEMENTDigitalization: BIM – apps – software solutions

IAA show

09.-13.09.2020 NordBau, Neumunster

24.-30.09.2020IAA Nutzfahrzeuge, Hanover

10/2020 October


Editorial deadline:23.09.2020


UNDERGROUND ENGINEERING Non-disruptive construction: microtunneling – HDD-pipe drivingProducts: concrete pipes – cast pipes – plastic pipes – stoneware pipes – shoring systemsSTRUCTURAL ENGINEERINGConstruction in existing contexts: energetic restoration – thermal insulation systemsBuilding materials: concrete – sand-lime brick – lightweight brick – mortar – plasters – construction chemistryCONSTRUCTION ENGINEERINGFormwork: formwork systems – exposed concrete – formwork planning – digitalization – customized solutionsScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsLANDSCAPINGWastewater treatment: small wastewater treatment plant – plant wastewater treatment plantCONSTRUCTION EQUIPMENTProducts: excavators – wheel loaders – chain loaders – dumpers – cranes – supplies – spare partsUTILITY VEHICLESTechnology: digitalization – assistance systems – fuel efficiency – special purpose vehiclesProducts: trucks – vans – trailers – cranes – mobile cranes – special equipment – spare partsMANAGEMENTDigitalization: Building Information Modeling (BIM) – digital twin – apps – software solutions

Digitalising the construction site

13.10.-15.10.2020 InterGeo, Berlin




07.-11.09.2020IFAT, Munich


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11-12/2020 November/December




UNDERGROUND ENGINEERING Waste water disposal: Coping with extreme rainfall – managing rainwaterPipeline construction: Sewage pipes in open building method – CIPP – installation + reconstructionCONSTRUCTION ENGINEERINGFormwork: formwork systems – exposed concrete – formwork planning – digitalization – customized solutionsScaffold technology: scaffolding – scaffolding planning – digitalization – customized solutionsROAD CONSTRUCTION Construction and maitenence: surfacing pavements – noise protection – planning – digitalizationRESTAURATIONConcrete technology: renovation of concrete surfaces – bridge renovation – corrosion protectionCONSTRUCTION EQUIPMENTTechnology: digitalization – 3d control systems – fuel efficiency – work reports – innovations – productsUTILITY VEHICLESTechnology: digitalization – assistance systems – fuel efficiency – switchable all-wheel drive – special purpose vehicles – work reports – innovations – productsMANAGEMENTDigitalization: Building Information Modeling (BIM) – digital twin – apps – software solutions

Occupational safety, protective clothing

25.-26.11.2020 BIM World, Munich




11.-16.01.2021 BAU 2021, Munich


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Pprintprices, valid from 01.10.2019

1 ad sizes and rates (prices in €):

format width x height mm b/w colour

2/1 page 420 x 258 7,090.00 10,530.001/1 page 188 x 258 3,825.00 5,685.003/4 page horizontal 188 x 195 3,040.00 4,795.00

upright 140 x 2582/3 page horizontal 188 x 170 2,775.00 4,480.00

upright 124 x 2581/2 page horizontal 188 x 132 2,220.00 3,755.00

upright 92 x 258juniorpage 140 x 190 2,220.00 3,755.00

1/3 page horizontal 188 x 85 2,130.00 3,150.00upright 70 x 297

1/4 page horizontal 188 x 64 1,040.00 2,640.002-col. 92 x 132upright 454 x 297

1/8 page horizontal 188 x 30 570.00 1,685.002-col. 90 x 64

format colour

advertorial 1/1 page 5,685.00advertorial 1/2 page 3,755.00advertorial gatefolder 8,520.00coverstory - communication package 1 13,200.00coverstory - communication package 2 8,200.00image of the month (motive and text in coordi-nation with the editors)

4,335.00

company presentation 5,090.00

All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 additional charges special position: inside front cover and inside back cover € 290.00

back cover € 570.00 other prescribed positions: 20 % of basic b/w rate 1/2 page upright in the table of content € 4,250.00 1/4 page upright in editorial € 2,980.00

colour: per special colour € 790.00

format: ads bleeding over the printing area, bleed ads: 1/1 page € 420.00 1/2 page and smaller € 220.00

3 discounts: published within 12 months

3 times 3 % 3 Seiten 5 % 6 times 5 % 6 Seiten 10 % 12 times 10 % 12 Seiten 15 % 18 times 15 % 18 Seiten 20 % 24 times 20 % 24 Seiten 25 %

crossmedia discount Discounts for print and online advertising and crossmedia advertising campaigns on request.

All charges are discountable.

Bauverlag combination Combination discount for combining the magazines of Bauverlag. Please refer to “combination discounts” on page 32.

Loose inserts and technical costs are not discountable.


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Pprintprices, valid from 01.10.2019

4 classified ads: (not discountable)situations vacant b/w per mm € 3.05

(1 column, 45 mm wide)situations vacant colour per mm € 3.35

(1 column, 45 mm wide)situations wanted per mm € 2.35

(1 column, 45 mm wide)classified ad per mm € 4.15

(1 column, 45 mm wide)construction indicator: per mm € 3.00

(1 column, 45 mm wide)

You will find categories and further information for construction indicator on page 16.

box number fee € 50.00

From a print value of 1,100.00 €, your job posting will be displayed online at www.THIS-magazine.de for 4 weeks for free.

5 special ad types: bound Inserts (others on reques)2 pages € 3,825.00 discounts as per scale of discount 1 sheet = 1/1 ad page Please supply bound inserts in untrimmed format of 216 mm wide and 286 mm high (four pages and more: folded).

required delivery quantity: 30,500 copiesdelivery address:

delivery memo:

pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany„For THIS issue...“

loose inserts (not discountable) maximum Size 205 x 290 mm

weight of loose insert price ‰up to 25 g € 295.00(higher weights and thicknesses on request)

required delivery quantity: 30,500 copies delivery address: pva, Druck und Medien-

Dienstleistungen GmbHIndustriestraße 1576829 Landau in der Pfalz Germany

delivery memo: „For THIS issue...“ for selected circulation: selection costs per selection € 120.00

glued ad media: price ‰postcard € 80.00product samples on request

Technical costs are not eligible for commission and are not discountable.

required delivery quantity: 30,500 copiesdelivery address:

delivery memo:

pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany„For THIS issue...“

6 contact:

7 terms of payment:

We will be happy to provide you with information on other special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.

Michael VossCEO

Net invoice value within 30 days following the date of the invoice, VAT ID No. DE 813382417

Bauverlag BV GmbH, GüterslohDeutsche Bank BerlinIBAN: DE45 1007 0000 0069 4653 00BIC: DEUTDEBBXXX


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Fprintformats and technical advice

1 magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high)

printing area: 188 mm wide x 258 mm high4 coloumns à 45 mm

2 printing and binding methods: Offset printing, adhesive binding

3 data transfer: We accept the following data media: CD-ROM, DVDTransfer by FTP: on requestBy e-mail (up to 10 MB): [email protected]

For larger volumes of data, please contact:Sandra Pohlmann, phone: +49 5241 80-88202

4 data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi resolution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordin gly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must convert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us.

5 colours: Please make sure that the colour range always contains Cyan, Magenta, Yellow and Black. Colours which do not require their own printing block must be marked as four-

colour separations.Colour mode: CMYK. With RGB, colour differences result..

6 proof: For all contract-proof ads, digital proofs (with Ugra/FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300%. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image.

7 data archiving: All data files sent to us must be copies; for back-up purpo- ses, you should store originals until publication of the

respective issue. The documents and indexes must have a unique order and page designation.If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/ figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee.

8 guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours.

9 contact: Sandra Pohlmann phone: +49 5241 80-88202e-mail: [email protected]


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Fprintformats and technical advice

printing size area

1/3 upright

60 x 258

1/1 page

188 x 258

2/3 upright

124 x 258

2/3 horiz.

188 x 170

1/2 horiz.

188 x 132

1/2 upright

92 x 258

1/3 horiz.

188 x 85

1/4 upright

44 x 258

1/4 horiz.

188 x 64

1/4 2-col.

92 x 132

1/2 jp

140 x 190

formatwidth x height in mm

formatwidth x height in mm

1/3 upright

70 x 297

1/1 page

210 x 297

2/3 upright

134 x 297

2/3 horiz.

210 x 195

1/2 horiz.

210 x 145

1/2 upright

102 x 297

1/3 horiz.

210 x 102

1/4 upright

54 x 297

1/4 horiz.

210 x 77

1/4 2-col.

102 x 149

bleed size (additionally 3 mm trim on each side)

1/2 jp

150 x 208


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additional benefit print coverstory

The THIS coverstory is an exclusive report which is presented in detail heralded prominently on the cover page.

What is the THIS coverstory?

Combined with an extensive advertising package, the THIS coverstory becomes an attractive communication package - here we offer you 2 variants.

Ask for further information!


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additional benefit print construction indicator

Place your ad in the construction indicator!

■ you choose the category for your advertisment■ attractive prices: 3.00 € per mm (1column, 45mm wide)■ No color surcharge!

■ concrete formwork■ special heavy construction■ noise protection■ road building■ garden construction and

landscaping■ container■ construction machines■ attachment■ cranes/truck-mounted crane/d

deck crane

■ software■ vehicles, trailer■ construction engineering■ canalization/sewer rehabilitation■ surface anchor■ rainwater management■ masonry■ building materials■ concrete technics■ other

construction indicator


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1websiteportrait

1 website: www.THIS-magazin.de

2 short profile: More and more engineers are using the internet in their day-to-day work. www.THIS-magazin.de complements the printed edition and also provides readers with an additional interactive component with extensive user benefits. As in the printed issue, the online pages of THIS focus on current topics. These are presented in competent, focussed and application oriented reports. Together with THIS, THIS newsletter and www.THIS-magazin.de provides a targetgroup-

friendly platform with crossmedia synergies for your advertising campaigns.

3 target group: executives in civil engineering, structural engineering, engineering, road construction, Gala building within engineer offices, communties/ public sector customers, utility companies, waste water association as well as decision makers within construction material shops

4 publisher: Bauverlag BV GmbH

contact editorial department:Eugen Schmitz Editior-in-Chiefphone: +49 5241 80-42120 e-mail: [email protected]

contact online advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018 e-mail: [email protected]



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Nwebsitewebsite traffic

1 traffic audit: -

2 website traffic: page impressions: 10,352 visits: 7,455 unique user: 6,848 (source: Google Analytics; average per month July 2018 until June 2019)


19

Pwebsiteprices and forms of advertising

1 prices and forms of advertising:

forms of advertising placement format (pixel, width x height) max data size price in €/4 weeks

fullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 525.00

superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 693.00

skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 840.00

skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 924.00

wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 973.00

wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 1,043.00

halfpage ad complete website, in rotation with max. 2 others 300 x 600 100 kB 1,106.00

halfpage ad sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1,190.00

medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 973.00

wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,246.00

expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,386.00

layer ad homepage 400 x 400 (with frequency capping) 100 kB on request

company logo complete website, in rotation with max. 2 others 200 x 100 100 kB 343.00

situations vacant job market individual 100 kB 1,100.00

microsite own navigation within the website, duration 12 weeks individual 100 kB 11,263.00

onlinePLUS website individual 100 kB 971.60

online-advertorial see page 28 individual 100 kB 2,723.00

ad bundle website, in rotation with max. 2 others consisting of fullsize banner,skyscraper and medium rectangle

100 kB 840.00

billboard on all pages except homepage, in rotation with max. 2 others

970 x 250 100 kB 1,386.00

All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 disocunts: published within 12 months We will be happy to provide you with information on other online special forms of 3 months 5 % advertising. Just contact us, we will be pleased to realize your individual customer wishes. 6 months 10 %

12 months 15 % Axel Gase-Jochens Head of Digital Sales

3 special advertising formats: additional options phone: +49 5241 80-75018wallpaper: coloured, clickable background e-mail: [email protected] % additional charge


20

Fwebsiteformats and technical advice

1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tagweight: max. 100 kB per banner

Please also provide a medium rectangle for the online advertisingoptions in order to guarantee optimisation for mobile devices.

The kB data given for every advertising material are maximum sizes and represent the total sum of all data defined by the advertising materials (including files to be loaded later, sniffer code, images, flash, etc.).

You get a reporting about ad-impressions and ad-clicks after campaign end.

2 delivery address: Please send the ad media for your campaign to [email protected]

3 delivery deadline: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us.

Please send your materials together with the required meta information:– booked site– customer name– order number– target-URL– booking period– advertising format– motif name– contact person for inquiries

4 contact: If you have any technical queries, please contact:

Sandra Pohlmann phone: +49 5241 80-88202 e-mail: [email protected]

For detailed information please see our spec sheet:www.bauverlag.de/downloads/spec-sheet-online.pdf


21

Fwebsiteformats and technical advice

forms of advertising

formatwidth x heightin pixel

formatwidth x heightin pixel

wallpaper

728 x 90 + 120 x 600

expandable wallpaper

728 x 90 + 120 x 600 (300 x 600)

layer ad

400 x 400

medium rectangle

300 x 250

fullsize banner

468 x 60

skyscraper

120 x 600

superbanner

728 x 90

wide skyscraper

160 x 600

half page

300 x 600

ad bundle

728 x 90 +

120 x 600 + 300 x 250


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1newsletterportrait

1 name: THIS newsletter

2 short profile: In the construction industry, the Internet is a common source of information for daily work. The THIS newslettercomplements the core competence of the print edition and offers the reader an additional interactive component with high utility value. In addition to the magazine and the website, we have developed the newsletter into a target group-oriented platform for their crossmedia communication.

3 target group: executives in civil engineering, structural engineering, engineering, road construction, Gala building within engineer offices, communties/ public sector customers, utility companies, waste water association as well as decision makers within construction material shops

4 publication frequency: 23 x per year

5 publisher: Bauverlag BV GmbH

contact editorial department:Eugen Schmitz Editior-in-Chiefphone: +49 5241 80-42120 e-mail: [email protected]

contact online advertising:Axel Gase-Jochens Head of Digital Sales phone: +49 5241 80-75018e-mail: [email protected]

http://web.inxmail.com/bauverlag/letzte_ausgabe_this.jsp


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Nnewsletterdistribution

1 recipients: executives in civil engineering, structural engineering, engineering, road construction, Gala building within engineer offices, communties/ public sector customers, utility companies, waste water association as well as decision makers within construction material shops

2 circulation: 9,185 recipients openingrate gross: 45.68% openingrate net: 16.86%(source: Inxmail; average per month July 2018 until June 2019)



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newslettertime schedule T

newsletter publishing date booking deadline events/traid fairs

01/2020 14.01.2020 07.01.202002/2020 28.01.2020 21.01.202003/2020 11.02.2020 04.02.2020 VDBUM-Großseminar, digitalBau,

IRO, Bautec, Ulmer Betontage04/2020 25.02.2020 18.02.2020

05/2020 10.03.2020 03.03.2020

06/2020 24.03.2020 17.03.2020 Deutscher Schlauchlinertag Wasser Berlin International, Solids

07/2020 07.04.2020 31.03.2020

Hanover trade fair

IFAT

12/2020 19.05.2020 12.05.202013/2020 02.06.2020 26.05.2020

14/2020 16.06.2020 11.06.202015/2020 30.06.2020 23.06.202016/2020 14.07.2020 07.07.202017/2020 28.07.2020 21.07.202018/2020 11.08.2020 04.08.2020 SteinExpo

19/2020 25.08.2020 18.08.202020/2020 08.09.2020 01.09.2020 NordBau21/2020 22.09.2020 15.09.2020 IAA22/2020 06.10.2020 29.09.2020 InterGeo23/2020 20.10.2020 13.10.202024/2020 03.11.2020 27.10.202025/2020 17.11.2020 10.11.2020 BIM World26/2020 01.12.2020 24.11.2020 BAU 2021


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Pnewsletterprices and forms of advertising

1 prices and forms of advertising:

forms of advertising placement format (pixel, width x height) max. data size price in €/newsletterfullsize banner content 468 x 60 50 kB 750.00

skyscraper next to the content 120 x 600 50 kB 960.00wide skyscraper next to the content 160 x 600 50 kB 1,070.00

medium rectangle content 300 x 250 50 kB 1,070.00

text ad content

headline up to 50 characters + text up to 500 characters

(incl. spaces)+ 1 image (275 x 255 pixel)

+ link

50 kB 590.00

text ad premium 1. text ad in the newsletter,content



+ link

50 kB 680.00

situations vacant content



+ link

50 kB 560.00

newsletter takeover content, exclusivup to 4 text ads,

3 fullsize banners and 1 skyscraper50 kB 5,570.00

All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 disocunts: published within 12 months

3 times 5 % 6 times 10 %12 times 15 %


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Fnewsletterformats and technical advice

1 file formats: JPG or static GIF, max. 50 kB (without animation)

2 formats: HTML or text

3 delivery address: Please send the ad media for your campaign [email protected]

4 delivery deadline: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Other wise, we can bear no costs for delays caused by late delivery to us.

Please send your materials together with the required meta- information:

– customer name– booked newsletter– order number– target URL– contact person for inquiries

5 contact:

Reporting: On request you will get a reporting about the recipients/opening rate and ad-clicks.

If you have any technical queries, please contact:

Sandra Pohlmannphone: +49 5241 80-88202e-mail: [email protected]

For detailed information please see our spec sheet:www.bauverlag.de/downloads/spec-sheet-online.pdf


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Fnewsletterformats and technical advice

formatwidth x height in pixel

fullsize banner

468 x 60

text adheadline up to 50 characters

+ up to 500 characters

(incl. spaces)

+ 1 image (275 x 255 pixel)

+ link

skyscraper

120 x 600

wide skyscraper

160 x 600

text ad premiumheadline up to 50 characters

+ up to 500 characters

(incl. spaces)

+ 1 image (275 x 255 pixel)

+ link


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additional benefit digitalonline-advertorial

online-advertorial

Show our users your knowledge of a particular topic, demonstrate your problem solving abilities or explain why it is beneficial to use your product – there are many reasons why you might consider using an online- advertorial.

The online-advertorial comes with a comprehensive 4-week communica-tions package consisting of the following components:

• permanent online posts on www.THIS-magazin.de (these remain accessible via the search function after the 4-week period has expired)

• medium rectangle with placement across the entire website as a teaserwith a link to the online post

• 2 text ads in THIS newsletter with a link to the online post• advertised Facebook post via Facebook fanpage of THIS with a link to the

online post

price: 2,723.00 € plus VAT.



https://www.facebook.com/THIS-Tiefbau-Hochbau-Ingenieurbau-Strassenbau-108351837207948/

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additional benefit digitalcommunication package

Our communication package combine an appropriate set of advertising channels based upon your communication goals to ensure that you reach your entire target group.

We can put together further packages with appropriate digital and print formats upon request.

half page ad onwww.THIS-magazin.de

duration 4 weeks price: 1,958.40 € plus VAT.

duration 4 weeksprice: 5,830.20 € plus VAT.

wide skyscraper in THIS newsletter

online-advertorial on www.THIS-magazin.de(for services see previous page)

1/2 page advertorial or advert in the print edition of THIS

online branding package online branding package






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“We offer full-service project management for publicationsand events in the construction industry”

As the in-house Bauverlag agency, we operate as know-ledge and communication partners for content marketing and events in the building sector. We are familiar with the dynamic trends within the industry and actively include them in our services – together with you. The DICE@bauverlag Team includes communications experts, event managers, media designers and IT specialists.

We collaborate with our customers to produce creative and smart marketing solutions – from classic corporate publishing and event management to integrated campaign strategies.

What makes us unique?Competent content: our construction expertiseWe know the target groupsThe extensive Bauverlag network

Rainer Homeyer-WennerHead of agency+49 5241 802173

[email protected]

The In-House Agency at Bauverlag

https://dice.bauverlag.de/

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Our services

Customer magazines

Staff magazines

PR

Property reports

Case studies

White papers

Books

Web design

Landing pages

Digital storytelling

Apps

Newsletters

Video/moving images

Customer magazines

Industry events

Conferences

Webinars

Excursions

Architecture trips

Awards

Event apps

Advertising

Websites

Technical articles

EventsPrint Digital

https://dice.bauverlag.de/

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By booking several of theses magazines take advantage of a combined discount with the Bauverlag Combination:

AT MINERAL PROCESSING EuropeAT MINERAL PROCESSING WorldwidebauhandwerkBauweltBFT INTERNATIONALBS BRANDSCHUTZBundesBauBlattCOMPUTER SPEZIALdach+holzbauDBZ Deutsche BauZeitschriftFACILITY MANAGEMENTKKA Kälte Klima Aktuellmetallbaurecovery - Recycling Technology WorldwideSHK Profitab Das Fachmedium der TGA-BrancheTHIS Tiefbau Hochbau Ingenieurbau StraßenbautunnelZi Brick and Tile Industry InternationalZKG CEMENT LIME GYPSUM

Conditions:Minimum four adverts in two or more magazines.Minimum size 1/4 page; order acceptance within 12 months

staggered repeat discountfrom 4 adverts ....................................................................... 3 % discount from 6 adverts ....................................................................... 5 % discount from 12 adverts ..................................................................... 10 % discount from 18 adverts ..................................................................... 15 % discount from 24 adverts ..................................................................... 20 % discount from 48 adverts ..................................................................... 25 % discount

quantity scalefrom 4 pages ......................................................................... 5 % discount from 6 pages ....................................................................... 10 % discount from 12 pages ....................................................................... 15 % discount from 18 pages ....................................................................... 20 % discount from 24 pages ....................................................................... 25 % discount

Please note: The discount scales listed here replace the scales in the respective rate cards of the magazines.

combination discounts


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contacts

We will support your mediaplannings – just give us a call or send us an e-mail!

Bernd FenskeKey Account Managerphone: +49 89 24440-7344e-mail: [email protected]

Axel Gase-JochensHead of Digital Sales phone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]

Marc Jouannyagency abroadFrance, Belgium, LuxembourgInternational Media Press & Marketing 16,rue Saint Ambroise, 75011 Parisphone: +33 1 43553397fax: +33 1 43556183mobile: +33 608 975057e-mail: [email protected]

Andreas KirchgessnerKey Account Managerphone: +49 5241 80-2322fax: +49 5241 80-6066e-mail: [email protected]

Christiane KloseSales Manager Job Market phone: +49 5241 80-2716fax: +49 5241 80-6066e-mail: [email protected]

Paola Pedevillaagency abroad ItalyEdiconsult Internazionale S.r.l. Piazza Fontane Marose, 316123 Genovaphone: +39 010 583684fax: +39 010 566578e-mail: [email protected]

Claudia SprengerSenior Sales Managerphone: +49 5241 80-71315fax: +49 5241 80-6066e-mail: [email protected]

Rita SrowigSales Managerphone: +49 5241 80-2401fax: +49 5241 80-6066e-mail: [email protected]

Erdal TopKey Account Managerphone: +49 5241 80-2179fax: +49 5241 80-6066e-mail: [email protected]


media data 2020 - Bauverlag · 2020-07-07 · C O P Y T E S T C O P Y T E S T. 2 media brand THIS...

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