Media culture
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Transcript of Media culture
Topic: Media Culture as an effective tool in Cultural StudiesPaper Name: Cultural StudiesPaper No.: 8Name: Bhatt UrviRoll No: 32Std: M.A.Sem: 2Submitted to: Department of English Maharaja Krishnakumarsinhji Bhavnagar University
Cultural studies
Community
Cultural Studies Interest
s
Communication
CommunicationIs about
Language
Discourse
Representation
Is produced by
Structures Technology
* Advertising , marketing and critique associated with media.* Technologies of communication. * Production and meaning dissemination.
Media
Films
Films referred to
Mass Media
Mass
Communicatio
n
Large numbe
r of people
Mass Media
Constitute a public space.
Generate
Create Markets
Influence opinionDebates
Reproduction
Media Culture Reproduces
Social Values
Oppressions
Inequalities
Media Culture
* Helps reinforce* The hegemony* Power of specific politicalCultural* Economic group
Provocation
Media Culture Provocative
Example : Portrayal of Pakistan
T.V Serials Political Programmes
Films Advertisements
Cultural Studies Analyze through
Cultural Studies
Popular Media* Cultural studies of popular media cultural involves:* An analysis of the forms of representation.* An analysis of the political ideologies.* An examination of the financial sources/sponsors.* An examination of the roles played by other objects.
Cultural studies asks about
* The oppressive, unequal nature of institutions.
* Possible resistance to oppressive ideologies.
* Contemporary cultural studies of media culture explores what is being called ‘media Ecologies’.
Intersection
* Intersection of information* Communication technologies* Organizational behavior* Human interaction
Exploration
Technology’
s ecolog
y
Media Cultur
e
Marketing
Exploration
Marketing Tools
Hindi Films
* We have to look at:* The ‘star’ and his/her personality* The tools* The workers* The language* The audience* The marketing the role of the state* The reviews