Media Convergence

What is media convergence?

..these multiple of media convergenceare leading us towards a a digital renaissance- a transition and transformation period that will affect all aspects of our lives... Henry Jenkins, 2001.

Media convergence is the coming togetherof computing, telecommunication and media in a digital environment. Pavlik,2004.

According to Jenkins, it is where old and new media collide, where grassroots and coroporate media intersects, where the power of the media producers and the power of the media consumers interact in a predictable way.

Trends in mediaThe convergence of cultural formsThe convergence of communication systems.The covergence of corporate

ImplicationsContent providers

New organizational and economic structuresregulation/ Elimination of manufacturing componentsFlattening of Distribution lawsnew cost and price structures( eg, recored music)

content providers cont'dNeed for competitive strategies.Active media production and distribution.Distribution alters balance of powers, that is, all users have equal abilities to store, send, and accept information and communication from other users.

Audience implicationsGeoaphically audience defined diminishedCompetition for audience attention must be drawn rather than pushed. so more niches, more interactivity,new roles for advertisingIncrease in demand.

Socilal and political Implications.

Filtering and common body of knowledge.Power to regulate media content.Example, Howard stern, HBO, and even child pornography.

Technologiessome of the technologies that are under the convergence of media are:computeroline servicesmobile devicesdigital advertisingwifiocryoutube

How they affect communication

computer can cause individuals to be social/impersonal.It is easier to ke in contact with any one across the world. Eg. facebook, Skype.reduces communication expenses.helps with monitoring of activities. Eg. security. It is convenient.

FactorsCompetitionincrease accesssecurity needs

How it affects how people relate

An individual can can addictedIt also promotes lazinessCyber crimereduces face to face communication.Even can make ones relationship more superficial.

Conclusionconvergence is not just a technology thing, it is a fundamental change in the relation between content producers and content consumers.With economic, social and political implications.It is a new paradigm that represents the most significant shift in production and distribution of public information content

Conclusion cont'dsince the printing press.And most of us- including those who run the industries most affectes dont yet get it..