Media business models in an age of platforms and marketplaces

August 2016

Media business models in an

age of platforms and marketplaces

Disruption

“The internet is the world’s

largest copy machine. If

something can be copied and it

touches the internet, it will be

copied.”

“Success no longer derives

from mastering distribution.”

Kevin Kelly, 2008, 2016

What that means for journalism

• Value of breaking news bid to $0

• Print is yesterday’s news

• Investigative journalism is disappearing

• Clickbait is winning

• Autoplay video is taking off, despite low levels of

interest in news video

The response

Meanwhile…

Source: Tow Center for Digital Journalism

Meanwhile…

Source: http://tomtunguz.com/

Meanwhile…

Source: Online Gravity, Paul McCarthy

What can’t be copied (Kevin Kelly ‘Generatives’)

• Immediacy

• Personalisation

• Interpretation

• Authenticity

• Embodiment

• Patronage

• Discoverability

• Australia: launched

March 2011 (founding

TC)

• UK: May 2013

• Indonesia editor:

joined June 2014

• US: October 2014

• Africa: April 2015

• France: Sept 2015

• More: coming soon

Building a global knowledge network

An open platform

Media, research

collaboration,

consultancy + other

requests direct to you

Your expertise: transparency

builds reader trust.

Who you are is as important as what you say

Authenticity - disclosure

Real world impact

Value for authors

Author dashboards: demonstrating engagement

Value for universities

The future

• Relationships

“I believe we have no choice but to

distribute as widely as we can.”

“In the network economy, vertically

integrated industries are being

replaced by ecosystems, and we

must learn to collaborate so that we

may prosper within them.”

theconversation.com

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Media business models in an age of platforms and marketplaces

Business

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