Turning your unsold advertising space into goods and services

you wantAdvertising is a highly perishable commodity. Every unsold ad spot cuts directly into your

bottom line.

Presented By: Eduardo Resonable. Email: eduardo.resonable@ormita.com

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Summary of Barter Proposal

• Established in 2001, Ormita has a market presence in 17 countries.

• Ormita works with media companies to exchange their “unsold or excess advertising space” in return for goods and services that they need.

• No joining fee, no fees to buy, no fees to sell, no monthly fees, no annual fees – no fees at all for media companies.

• Ormita works with customers in more than 1,382 industries – anywhere from machinery, medical and pharmaceutical through to clothing, education and children's products.

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Some Benefits of Bartering

Get more cash referrals• Successful clients can be used as case studies to attract new

cash paying customers– Particularly international or ‘out of state’ clients which you would

not usually have as a standard cash paying customer

• Word of mouth referrals are the best form of signing new clients – If happy with your service, one barter customer may tell 5-10 of

their non-barter friends about your media, leading to more cash referrals)

Excess media space comes at a higher profit margin to you• Once your initial operating costs are covered every new sale

comes at a very low cost• Sometimes it is hard to attract new cash paying customers• People paying on barter are still offering something of value –

barter credits and/or direct barter trades – meaning you are turning something lost into something potentially valuable.

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The Ormita Service is Indirect Barter

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Benefits of Indirect Barter

1. You do not have to buy from who you are selling to.

2. You can access our international network of goods and services available on barter.

3. You do not have to settle the transaction immediately (you can spend later if you wish).

4. Eliminates the issue of values needing to be exactly the same and timing.

5. Ormita issues a statement showing how much debits and credits you have made (see later in this presentation for exact process).

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WHAT CAN YOU ACQUIRE ON BARTER VIA ORMITA?

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International Hotels and Travel

Hundreds of Hotels, Resorts and Accommodation in: • Bulgaria (Sofia)• Canada (Quebec and Vancouver)• Caribbean (Select Locations)• Costa Rica (Select Locations)• China (Shanghai and Shenzhen)• Hungary (Budapest)• India (Nationwide)• Italy (Rome)• Mexico (Nationwide)• Turkey (Nationwide)• USA (Nationwide)

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Examples of Hotels & Resorts on BarterAla Moana Hotel Condo Honolulu, Hawaii, USA http://www.alamoanahotel.com

Boca Ciega Resort St Petersburg, Florida, USA http://www.bocaciegacondohotel.com

Bon Vivant Villas Barbados, Caribbean http://www.bonvivantvilla.com

Sheraton Hotel Shanghai, China http://www.starwoodhotels.com

Beauxreves Montreal, Canada http://www.beauxreves.com

V Hotel Shenzhen, China http://www.0755tong.com/Hotel/HotelInfo1226.html

Hotel Vits Nationwide, India http://www.vitshotels.com

Mision Hotels Nationwide, Mexico http://www.hotelesmision.com/

Sleeping Beauty Hotel Rome, Italy http://www.ilcastello.com

Kairali Resorts Nationwide, India http://www.kairali.com

Bungalow Beach Resort Florida, USA http://www.bungalowbeach.com

Hotel Playa Westfalia Costa Rica http://www.hotelplayawestfalia.com/

Inverrary Golf Resort Fort Lauderdale, Florida, USA http://www.inverrary.com/

Lake Tahoe Vacation Rentals Lake Tahoe, USA http://www.laketahoejunction.com/

Peninsular Inn and Spa Florida, USA http://www.innspa.net/

Westgate Resorts (Flamingo) Las Vegas, USA http://www.wgflamingobay.com/

Westgate Williamsburg Resort Wiliamsburg, Virginia, USA http://www.wgwilliamsburg.com/

Westgate Myrtl Beach Myrtl Beach, USA http://www.wgmyrtlebeach.com/

Painted Mountain Resort Arizona, USA http://www.wgpaintedmountain.com/

Oregon Coast Rentals Oregan, USA http://www.theclaremonthouse.net/

Ashville Chateau North Carolina, USA http://www.chateauonthemountain.com/

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Hotel Travel Request Process

• Hotels and resorts are generally seasonal so Ormita works through a travel request process

• Our best available travel is located in USA (318 locations), Mexico (Nationwide – mostly large resorts), India (194 locations nationwide) and Turkey (nationwide).

• Smaller countries or locations are available but there is less variety of accommoation. As Ormita gets more customers in Europe this will change (Ormita has only launched its Europe operations in November 2011).

• For all hotel requests - you need to complete a travel request form at least 14 days in advance. We will then give a list of hotels for you which we can supply on barter to meet those specific dates and accommodation needs.

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International Services on Barter

A range of international services• Accounting Services (USA, Canada, China, India, Turkey, Mexico)

• Advertising (Canada, China, Dubai, Hong Kong, India, Jordan, Mexico, Turkey, USA)

• Architectual Designing (USA, China, India, Canada)

• E-Commerce Websites (USA, China, India, Canada)

• Graphic Design (USA, China, India, Canada, Turkey, Mexico)

• International Telephone Numbers (21 countries)

• Legal Services (USA, Canada, China, India, Turkey, Mexico)

• Offshore Company Registration & Tax Services• Patents & Trademark Registration• Press Release Writing• Software Design and Application Development• Telecommunications (Video conferencing, VPNs etc)• Trade Shows / Expos (worldwide)

• Translation Services• Website Design & Hosting

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Products and Services on Barter

Importable Products from International Locations• Car Hire and Rental (USA, Canada, Turkey)• Clothing (International item – requires shipping)• Consumer Electronics (small items)• Cosmetics• Entertainment Vouchers (Seasonal - depending on market)• Gifts• Gourmet Foods (Italian)• Inverters and Power Backup Systems• Jewellery• Other items• Printing (Offshore – lead time required) • Promotional (Your Logo) Clothing• Sporting Goods• Wine and Alcohol

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Content on Barter

• We represent a range of media outlets across the world on a barter basis.

• Many of these are looking to barter their unique content (direct swap) with others.

• We do this on a no-fee basis to help out our media customers network with one another.

• If this service interests you we may be able to assist.

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HOW TRANSACTIONS ARE RECORDED

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When you sell your account is credited(for the same value as if you sold your spare time / capacity for cash)

$0

$1,000

$2,000

$3,000

Made sale worth $3,000

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When you buy your account is debited(for the same value as if you purchased using cash)

$0

$1,000

$2,000

$3,000

Made purchase worth $2,500

-$1,00

0-

$2,000

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Accounts balance over a period of time(in an indirect barter situation you do not buy and sell at the same time)

$0

$1,000

$2,000

$3,000

-$1,00

0-

$2,000

Balance left in account = $500

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Transactions are recorded in a central ledger

(like a bank statement)

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COMMONLY ASKED QUESTIONS

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Why Do You Charge Me No Fees?

• We leverage media to acquire new customers who have products or services and are looking to explore new markets but have no cash to purchase advertising and/or have limited advertising budgets.

• We understand that most media can engage in direct barter without our help (and therefor without fees)

• We charge our customers who buy media a fee (average of 7% when they buy and nothing when they sell). This covers our cost to place media.

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Will I Loose Cash Customers?

• No! Barter is only useful if it is extra (incremental) revenue. It should never replace existing cash income.

• You can choose who you want to sell to on barter. – You can take “brand approval” first – – e.g. certain brands or classes of products or services you

may choose not to sell to on barter– You may only want a certain “class” of customer or

customers from a certain region

• You can choose to work each deal on a case-by-case basis.

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What type of customers will you send?• Ormita has customers in thousands of different

industries.

• You tell us what type of customers you want specifically and we will look for them for you.

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Is record keeping easy?

• You receive a monthly statement which shows all purchases and expenses

• Works similarly to an accounting ledger!

• In your accounting system you record barter sales and purchases as you would with cash– you set up a “barter” bank account– Expenses paid using barter dollars are debited from this

account– Sales made on barter are credited to this account

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Are there tax issues?

• No more than there are with cash. Barter is not a tax avoidance scheme.

• Income tax is paid on profit

• If you spend all the barter income that you earn you have no barter profit (and therefore no income tax)

• Sales tax / GST / VAT must be paid according to your government regulations

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What can I NOT get on barter?

• Gold, Platinum, Silver or other instantly cash convertible commodities

• Employee wages (although outsourced services are generally easy to get on barter)

• Government services

If something has a 30% profit margin or grater then we can probably find it for

you on barter.

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WHAT IF I AM INTERESTED IN TRYING OUT THIS IDEA?

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The Process

1. You would sign an application form giving us permission to enter you in our database.

2. You would be put on a weekly email list of special barter offers (products and services) which may interest you.

3. We would advertise you to our customers.

4. If we find a customer interested in advertising we would contact you and provide you the details of the customer (remember, you do not have to accept a particular customer on barter – you can pick and choose what types of customers you want).

5. If a deal takes place your account would be credited and you can use those credits to buy goods and services you want from our network.

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What if I Can Not Spend My Barter?1. Ormita has more than 221,000 outlets for spending

which change on a daily basis but barter is not accepted everywhere. It is not as easy to spend as cash.

2. Being a media company (and paying no fees) some of the easiest options are often: • Hotel and resort vouchers (even to give away as gifts to

friends)• Advertising (in other media outlets to promote your own

media)• Professional services

3. Typically, before earning barter credit, you should give us some idea of what you want to spend on in advance so we can start finding it for you.

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ABOUTORMITA

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Corporate Governance

Sound Corporate Governance Procedures• Board structured to add value • Code of ethics• Business standards and codes of

conduct• Integrity in transactional &

financial reporting• Respects the rights of licensees,

partners, members and shareholders

• Recognises and manages risks• Independent advisory board

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Some Media Acknowledgement

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Sjaak Adriaanse Hans-Werner Alpermann

Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoulos

Marian Malczyk

Rohit MahajanJonas LaganderAmr KandilPrimo IbarraKevin HauJim Gielarowski Benny Hui

Yucel Olcay Miriam Worsnop Michael Xie Sadegh Yazdani

Our Leadership Team

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One of our offices - Ormita China

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One of our offices - Ormita Hong Kong

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One of our offices - Ormita India

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One of our offices - Ormita Italy

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One of our offices - Ormita Sweden

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Contacting OrmitaAustralia +61 7 3149 3152Canada +1 514 700 0180China +86 755 3301 1789Egypt +20 16 777 1 222Germany +49 931 3069 99280Greece +30 211 198 2720Hong Kong +852 5808 2688India +91 98410 83082Indonesia +62 817 345 516Iran +98 218 850 2193Italy +39 015 952 6193

Mexico +52 55 5293 8500New Zealand +64 9 974 9159Pakistan +92 300 845 2403Poland +48 32 444 9155South Africa +27 10 500 9060Sweden +46 8 4083 9907Turkey +90 542 786 5969UK +44 203 355 1381USA +1 412 346 6142Zambia +260 97 789 5034

Your account manager is: Eduardo ResonableEmail: eduardo.resonable@ormita.com USA Telephone: +1 412 346 6142 extension 3315UK Telephone: +44 203 355 1381 extension 3315