1.Media & Promotions A Short History Sofia Sotomayor M Frank Portelli D4100 Mexico RYEA Australia D9690

2. Oxford Dictionary: Media the main means of mass communication (television, radio, and newspapers) regarded collectively: Promotions 1. activity that supports or encourages a cause, venture, or aim:the promotion of cultural and racial diversity 2. the publicizing of a product, organization, or venture so as to increase sales or public awareness: 3. What is Multimedia? A method of communicating information between people. 30,ooo years ago Cave Paintings. 3300 BC the Egyptians perfected hieroglyphics Mass Media. 1500 BC the Semites devised the alphabet with consonants. 800 BC the Greeks introduced vowels to alphabet. 4. Hieroglyphics Semite Greek 5. Australia Mexico 6. Types of early Media The Chinese Diamond Stra, the oldest known dated printed book in the world using wooden blocks May 11 868 AD 7. Modern media needs to go to many Gutenberg Press. For the first time we had the mass production of printed books. 8. 1453 - The first book was printed one being the Gutenberg Bible. Printing press quickly spread all over Europe. 1468 William Caxton produced a book with the first printed advertisement. By 1500 2,000,000 copies of books produced. The next 100 years, printing rose to 200,000,000. 1640 Newspapers produced in England. 1666 The London Gazette the first commercial newspaper. 9. 1844 the first telegraph line set by Samuel Morse. By 1858 the first transatlantic cable was established increasing communication. 10. Alexander Graham Bell invents the telephone in 1876 making communication accessible in the home and business. 11. 1877 the phonograph is Patented by Thomas Edison. Able to store & transmit audio. 12. 1885 Photographic film invented by George Eastman. Marconi or Tesla (?) invents the Radio in 1894. 1896 Movie Theatres first public show in New York now we can store and transmit video! Kodak Brownie produced in 1910. 1925 John Logie Beard invents the TV. 1927 the first TV transmission by Farnsworth and the first colour set in 1928. Live TV viewed in the home by 1936. 13. 1964 - Business Computers Huge. 1971 - Video Players movies in the home. 14. 1979 - Walkman music on the move. 1982 the CD player better quality music. The digital camera age Personal Computers From this To this 15. Internet & Smartphone Internet evolves during the 2nd half of twentieth century. E-mail technology developed during the 1970s. 1990 Tim Berners Lee comes up with the idea of the WWW. Today more than 2 billion people use the internet. Smartphones have changed lives significantly. They are portable Specific features touchscreen, GPS, web browsers, Wi-Fi connectivity, 1000,s Aps, camera 16. Multi Media has been a means of communicating since early times. Print & Electronic They are the tools to help & make Multi Media It is used: to communicate with each other to inform to sell to promote 17. Promoting YEP Internet Facebook Text Yahoo Google Twitter Social media 18. Who are our Clients Prospective Students The General Public promoting awareness Prospective Host Families Rotarians Rotary Clubs 19. How is YEP Promoted Referral Inbound & Outbound Students Hosting Electronic Media Internet Print Media Advertising Exchange Student Stories 20. This 8 page newsletter was used to promote YEP amongst the clubs in D9800. Elisabeth Olsen Nordby, a 16-year- old Rotary Youth Exchange Student from Norway, a current Inbound hosted by the RC Footscray presented at the recent D9800 Conference in Albury. She said that she sees herself and every other Exchange Student in the World as Peace Bombs and that students may be able to bring peace to a conflict, because Exchange Students know how to bring different cultures together. Elisabeth said that exchange had given her lifelong friendships at school, with Rotarians, with other Exchange Students and with her Host families 21. A 30 second TV presentation as a Community Service 22. Over to you!