Media and mobile services towards 2020

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Ericsson TV&M Confidential| 2015-01-08 |

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CAPITALS

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Adrian Carlos Gioia Head of TV & Media Practice & Delivery Cancún, Julio 2015

Media And mobile services Towards 2020 tercer congreso lationamericano de Telecomunicaciones

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› Satellite & Cable dominates

› OTT quick adoption

› Regional view to gain mass of scale

› Government regulations

› Sports events

Latin America tv market overview

Sources: Infonetics

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013 2014 2015 2016 2017 2018 2019

CALA

Asia Pacific

EMEA

North America

REVENUES

Source: Infonetics

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What I want, when I want!

Source: Ericsson ConsumerLab TV & Media 2014 Study

60% In Chile

69% In Brazil

62% In Mexico

82% 78% 74%

63% 56% 53%

82% 85% 76% 73%

65% 62%

45% 49%

0%

20%

40%

60%

80%

100%

16-19 20-24 25-34 35-44 45-54 55-59 60-64 65-69

2014

2012

On Demand in Latin America

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0

1

2

3

4

5

6

7

8

Homeland S1 2011 Homeland S3 2013

SHIFT TO Video on demand

55%

VoD 68%

RESEARCH

4.4M

7M

ON

DEMAND

+DVR

32%

LIVE

Shifting habits + growing total viewership.

45%

LIVE

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Periscope users shared livestreams on Twitter 1.5 million times since the app became popular in March (Nuvi, May 2015).

Social broadcast

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Case: Pick-and-mixing

À LA CARTE – VERIZON plans to release a pick-and-mix TV package by mid-2015

Source: www.latimes.com/business/la-fi-lazarus-20141003-column.html

No one wants to have 300 channels on your wireless

device. Everyone understands it will go to a la carte.

The question is: what does that transition look like?” Lowell McAdam

CEO, Verizon Communications

+

Base

package

Custom

channels

+

OTT

http://www.latimes.com/business/la-fi-lazarus-20141003-column.html











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Mobile video dominates traffic growth

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2020 is near…

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2020 ott revenue?

0

50

100

150

200

250

300

2020 revenue breakdown

Base: Global

Source: PWC, Screen Digest, Informa 2014 and Ericsson projections & estimations

Satellite Cable Telco Broadcaster New

provider

OTT revenue

(subs and ads) $8b $8b $6b $6b $17b

Advertising on

platform $24b $29b $11b $153b $11b

Platform

subscription $116b $231b $80b $49b $b

Bill

ion

NEW CUSTOMERS MORE BUNDLING

OPTIONS 55 BILLION IN

REVENUES

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Monumental Disruption by 2020…

~8 BILLION people

collaboration

will be

KEY

Internet

DOMINANT delivery

medium

mobile traffic

growth

10X

MEDIA will forever

evolve

RICHER &

BIGGER

content

agile

networks

will

THRIVE

IP traffic

growth

3x

90% of the

world

covered by

MBB

60% of all traffic

will be

VIDEO

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Media vision 2020 Beliefs

New entrants bring

new investment

Emerging markets

rely on mobility

The Networked

Society is realized

Consumer

convenience

On-demand has

risen to parity

with live/linear

$750bn revenues

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some Hitting first

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BBC

• Playout and media management services for the

BBC's portfolio of TV channels in the UK (BBC

One, BBC Two, BBC Four, CBeebies and CBBC)

and Red Button service.

• Playout and Media management for the BBC’s

commercially funded international news channel,

BBC World News, which is available in more than

200 countries worldwide.

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Telstra A change-leading case

› World’s 1st deployment of

Ericsson’s Media Delivery

Network as a fully managed

service

› Five-year collaboration to

define and drive the future of

operator-led content delivery

Solution

Optimize Cache

Connect

…Leverage last mile network assets and

capabilities, connect with GCDNs and CPs

to address the full media value equation

Operator

Network

Media Optimized Network

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opportunity knocks

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Media and mobile services towards 2020

Technology

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