Media Analysis Germany - asef.org fileMedia Analysis Germany Data Collection from 1st Sep 2010 –...
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Media Analysis GermanyData Collection from 1st Sep 2010 – 30th Nov 2010
Research Project „Asia in the Eyes of Europe“
Tanja Bauer
Beijing, 7th March 2011
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Media Outlets I
Sueddeutsche Zeitung: Quality newspaper (daily Mon-Sat) Circulation: 428.266 per day Editorial stance is liberal and generally centrist
BILD: Tabloid (daily Mon-Sat) Circulation: 2.9 Million per day Editorial stance differs, right-leaning by trend
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Media Outlets II
Tagesschau (ARD) national and international television news service (daily
Mon-Sun) the 8pm edition of Tagesschau is watched by up to 10
million viewers, equivalent to a 33% audience reach High reputation
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Volume of News
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Distribution of Sources – absolute numbers
0
50
100
150
200
250
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau(TV)
TOTAL
199
3 3
205
20
1 0
217 7 0
14
domestic
int'l
N/A
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Focus of Domesticity - percent
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Asia % Regional % Local % 3rd %
35.40%
10.18%
29.20%25.22%
63.64%
0.00%
36.36%
0.00%
100.00%
0.00% 0.00% 0.00%
37.50%
9.58%
29.17%
23.75%
Sueddeutsche(Quality)
BILD (Tabloid)
Tagesschau (TV)
TOTAL
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Degree of Centrality - percent
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau (TV) TOTAL
63.27%
45.45%
0.00%
61.67%
23.89%
36.36%33.33%
24.58%
12.83%
18.18%
66.67%
13.75%
minor % secondary % main %
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Evaluation - percent
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau (TV) TOTAL
15.49% 18.18%
0.00%
15.42%
70.35%
81.82%
100.00%
71.25%
14.16%
0.00% 0.00%
13.33%
positive % neutral % negative %
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Framing in total
20.83%
45.00%
29.17%
2.50%
2.50%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
Politics
Economy
Social Affairs
Environment
Development/Humanitarian
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Framing – Comparing Media
20%
47%
28%
2% 3%
Sueddeutsche
Politics
Economy
Social Affairs
Environment
Development/Humanitarian
9%
18%
64%
9%BILD
100%
Tagesschau
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Sub-Framing per Media Outlet -Politics
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau (TV) TOTAL
6.64%
0.00%
66.67%
7.08%13.72%
9.09%
33.33%
13.75%
Internal % External %
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Sub-Framing per Media Outlet -Economy
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
20.35%
6.64%
1.33%
5.31%
0.00%
5.31%
9.09%
0.00% 0.00% 0.00%
9.09%
0.00%
19.58%
6.25%
1.25%
5.00%
0.42%
5.00%
0.00%
Sueddeutsche(Quality)
BILD (Tabloid)
Tagesschau(TV)
TOTAL
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Sub-Framing – Social Affairs
TOTAL TOTAL % Migration Migration % Welfare Welfare %Social Legislation
Social Legislation %
63 27,88% 2 0,88% 0 0,00% 1 0,44%
7 63,64% 0 0,00% 0 0,00% 0 0,00%
0 0,00% 0 0,00% 0 0,00% 0 0,00%
70 29,17% 2 0,83% 0 0,00% 1 0,42%
Diversity Div/Mult. %Education/Research
Education/Reserach % Crime Crime % Health Care Health Care %
1 0,44% 2 0,88% 1 0,44% 3 1,33%
0 0,00% 0 0,00% 0 0,00% 0 0,00%
0 0,00% 0 0,00% 0 0,00% 0 0,00%
1 0,42% 2 0,83% 1 0,42% 3 1,25%
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Sub-Framing – Social Affairs II
EntertainmentEntertainment % Sports Sports % Demographics
Demographics % Human Rights HR %
9 3,98% 19 8,41% 2 0,88% 3 1,33%
2 18,18% 3 27,27% 0 0,00% 0 0,00%
0 0,00% 0 0,00% 0 0,00% 0 0,00%
11 4,58% 22 9,17% 2 0,83% 3 1,25%
Lifestyle Lifestyle % Religion Religion % Accident/Disaster Accident/Disaster %
12 5,31% 1 0,44% 3 1,33%
0 0,00% 0 0,00% 1 9,09%
0 0,00% 0 0,00% 0 0,00%
12 5,00% 1 0,42% 4 1,67%
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Sub-Framing per Media Outlet -Environment
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau(TV)
TOTAL
0.88%
9.09%
0.00%
2.50%1.33%
9.09%
0.00%
1.67%
Internal % External %
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Sub-Framing per Media Outlet-Development
Sueddeutsche(Quality)
BILD (Tabloid) Tagesschau (TV) TOTAL
0.44%
0.00% 0.00%
0.42%
2.21%
0.00% 0.00%
2.08%
Aid Provider Aid Receiver
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AROs Representation – In Relation
2.08%
2.92%
2.50%
0.42%
ASEM ASEAN APEC ADB
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ASEM Actors
35.42%
16.67%
12.08%
4.58%
5.00%
5.00%
12.50%
4.17%
2.92%
1.25%
3.75%
0.83%
2.92%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
China
Japan
India
Pakistan
Indonesia
Singapore
South Korea
Vietnam
Birma
Malaysia
Thailand
Cambodia
Others
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„ASEM 3rd“ Actors
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
RUS AUS NZ
14.58%
4.58%
0.83%
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European Actors
Countries: France (5.83 %), UK (5 %), Italy & Turkey (both 2.92 %)
European Union & Bodies: 12.25 %
European Officials: Lady Ashton (2.92 %), Manuel Barroso (2.09 %), Jean-Claude Juncker (1.67 %), Herman Van Rompuy (1.25 %)
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MetaphoresBILD & Tagesschau: No metaphores
Sueddeutsche: Lacking Wholeness Movement Vehicle War Growth
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Key findings Low visibility of Asia in the German media. Very little coverage of Asia on tabloid and TV news. Coverage mostly on economic, social and political
topics with economics more positively and political news items more negatively.
Minor centrality in most news items, with most articles with a main and secondary degree of centrality correlating with a Political framing.
Low visibility of AROs, clustering of coverage around the times of summits.
Single country actors more important than Asia (or its AROs) as a region.
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Part II – Comparison by Framing
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Framing in total
20.83%
45.00%
29.17%
2.50%
2.50%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%
Politics
Economy
Social Affairs
Environment
Development/Humanitarian
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Framing – Distribution of News (absolute)
50
108
70
6 6 POLITICS
ECONOMY
SOCIAL AFFAIRS
ENVIRONMENT
DEVELOPMENT
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SOURCES
90.00%
8.00%
2.00%
domestic % int'l % N/A %
Politics
83.33%
15.74%
0.93%
Economy87.14%
4.29%SocialAffairs
66.67%
16.67%
16.67%
Environmemt
83.33%
0.00%16.67
%
Development
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Foci of Domesticity
68.00%
10.00%
4.00%
18.00%
Asia % Regional %
Local % 3rd %
Politics
24.07%
12.04%
39,81%
24.07%
Economy
37.14%
7.14%
31.43%
24.29%
Social Affairs
33.33%
33.33%
33.33%
Environment
33.33%
16.67%
50.00%
Development
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Degree of Centrality
36.00%
30.00%
34.00%
minor % secondary %
main %
Politics
71.30%
21.30%
7.41%
Economy
70.00%
20.00%
10.00%
Social Affairs50.00
%33.33%
16.67%
Environment16.67
%
83.33%
0.00%
Development
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Evaluation
4.00%
68.00%
28.00%
positive % neutral %
negative %
Politics
18.52%
73.15%
8.33%
Economics
17.14%
72.86%
10.00%
Social Affairs
33.33%
66.67%
Environment
16.67%
50.00%
33.33%
Development
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POLITICS – News Agencies
4.00%
2.00% 2.00% 2.00%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
dpa % dapd % reuters % AFP %
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POLITICS – Sub-Frames
34.00%
66.00% Internal %
External %
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POLITICS - Actors
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Asia % ASEM % ASEAN % APEC % Asian Dev.Bank %
100.00%
10.00% 12.00% 10.00%
0.00%
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ECONOMY – News Agencies
10.19%
1.85%
15.74%
0.00%0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
dpa % dapd % reuters % AFP %
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ECONOMY – Sub-Frames
43.52%
13.89%
2.78%
11.11%
0.93%
11.11%
0.00%0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
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ECONOMY - Actors
100.00%
0.00% 1.85% 0.00% 0.93%0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Asia % ASEM % ASEAN % APEC % Asian Dev. Bank%
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SOCIAL AFFAIRS – News Agencies
10.00%
1.43%
0.00%
2.86%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
dpa % dapd % reuters % AFP %
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Social Affairs – Sub-Frames
2.86%
0.00%
1.43%
1.43%
2.86%
1.43%
4.29%
15.71%
31.43%
2.86%
4.29%
17.14%
1.43%
5.71%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
Migration
Welfare
Social Legislation
Div/Mult.
Education/Reserach
Crime
Health Care
Entertainment
Sports
Demographics
HR
Lifestyle
Religion
Accident/Disaster
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SOCIAL AFFAIRS – Actors
100.00%
0.00% 0.00% 1.43% 0.00%0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Asia % ASEM % ASEAN % APEC % Asian Dev.Bank %
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ENVIRONMENT – Sub-Frames
50.00% 50.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Internal % External %
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DEVELOPMENT – Sub-Frames
16.67%
83.33%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Aid Provider Aid Receiver
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Framing Key Findings Frames differ in Degrees of Domesticity, Centrality and
Evaluation. Most popular Framing is Economy w. Sub-Frames
Business/Finance, followed by Social Affairs w. Sports, Lifestyle and Entertainment. Political framing is mostyl external to Asia.
Asia does not seem to be perceived as an important environmental or developmental actor oin Germany.