Media Analysis Dossier - Alpha Corp€¦ · Drafted and disseminated the press release on AlphaCorp...
Transcript of Media Analysis Dossier - Alpha Corp€¦ · Drafted and disseminated the press release on AlphaCorp...
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Media Analysis Dossier
October, 2018
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Overview of PR Initiatives for AlphaCorp – October 2018
Drafted and disseminated the press release on AlphaCorp introduces costomizable homes in
Karnal in several prominent online portals.
Drafted and disseminated the press release on Karnal – Striking destination for investment in
online media.
Sourced and participated in various industry/trend/policy stories
Karnal - An Emerging Realty Hotspot, Mail Today
Developers focus on completing projects, Times Property
Project profiling in Hindustan Times – Sector 22 GurgaonOne
Regular Media Interaction to enhance and boost the positive image of AlphaCorp
Implementation of communication strategy as planned.
Generated awareness about AlphaCorp to the target audience and leveraged optimum media
visibility.
Protection of AlphaCorp’s interests.
An e-update of all clips (Direct/industry related) were tracked, categorized and scanned in
JPEG/PDF format and send to the concerned person.
Prepared a monthly analysis dossier that is shared, which contains all coverages generated by
PR Professionals along with the industry related news, online news graphical analysis and
overview of PR initiatives for AlphaCorp along with a folder consisting original Print
Clippings.
Relationship Building Meetings October 2018
Manvendra Jha, Special Correspondent, PTI
Kausar Firdausi, Assistent Editor, Mail Today
Event/ Award Opoortunity October 2018
Award nomination opportunity - 2nd “The best Real Estate Brand Awards 2018, Asia"
presented by International Brand Equity (IBE).
Speaker Opportunity - Television series on Republic TV, a leading English language news
TV Channel
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Article Placement
S No. Activity/Event Date Clip Title Media
Name Page No. Language
1 Area Specific
Story - Karnal
1st October
2018
An Emerging Realty
Hotspot Mail Today 12-13 English
2 Industry Story 13th October
2018
Developers focus on
completing projects
The Times
of India
(Times
Property)
05 English
3 Brand Story 27th October
2018 MeerutOne Mail Today 20 English
4 Brand Story – HT
Condo Profile
28th October
2018
A tranquil society amid
the noise - GurgaonOne
Hindustan
Times 06 English
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Article Placement Online
S No. Activity/Event Date Clip Title Media Name Links
1 Brand Story 05th October
2018
AlphaCorp int
roduces
customisable
homes in
Karnal
Magic Bricks
https://content.magicbricks
.com/property-
news/industry-
buzz/alphacorp-introduces-
customizable-homes-in-
karnal/102051.html
2 Brand Story 4th October
2018
AlphaCorp int
roduces
customisable
homes in
Karnal
The Property
Times
http://thepropertytimes.in/
alphacorp-introduces-
customizable-homes-
karnal/
3 Brand Story 05th October
2018
AlphaCorp int
roduces
customisable
homes in
Karnal
Realty Myths
https://www.realtymyths.c
om/alphacorp-introduces-
customizable-homes-in-
karnal/
4 Brand Story 05th October
2018
AlphaCorp int
roduces
customisable
homes in
Karnal
APN News
https://www.apnnews.com
/alphacorp-introduces-
customizable-homes-in-
karnal/
5 Brand Story 05th October
2018
AlphaCorp int
roduces
customisable
homes in
Karnal
City Air News
https://www.cityairnews.co
m/content/alphacorp-
introduces-customizable-
homes-karnal
6 Industry Story 22nd October
2018
Developers
focus on
completing
projects
Magic Bricks
https://content.magicbricks
.com/property-news/delhi-
ncr-real-estate-
news/developers-focus-on-
completing-
projects/102309.html
7 Industry Story 30th October
2018
Karnal:
Striking
destination
Realty Plus
Magazine
http://realtyplusmag.com/k
arnal-striking-destination-
for-investment/
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for
investment
8 Industry Story 30th October
2018
Karnal:
Striking
destination
for
investment
Tatkal News http://tatkalnews.com/new
s/177709-.aspx
9 Industry Story
30th October
2018
Karnal:
Striking
destination
for
investment
Inventiva
https://www.inventiva.co.i
n/2018/10/karnal-striking-
destination-for-investment/
10 Industry Story
30th October
2018
Karnal:
Striking
destination
for
investment
City Air News
https://www.cityairnews.co
m/content/karnal-striking-
destination-investment
11 Industry Story
30th October
2018
Karnal:
Striking
destination
for
investment
APN News
https://www.apnnews.com
/karnal-striking-destination-
for-investment/
12 Industry Story 31st October
2018
Karnal:
Striking
destination
for
investment
INVC
http://www.internationalne
wsandviews.com/karnal-
striking-destination-for-
investment/#sthash.rlHpikZ
A.dpbs
13 Industry Story 31st October
2018
Karnal:
Striking
destination
for
investment
Realty Myths https://www.realtymyths.com/karnal-a-striking-destination-for-investment/
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Media Number of articles
Print 4
Online 13
Total 17
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Publication Mail Today
Language/Frequency English/Daily
Page No 12
Date 1st Oct 2018
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Publication Mail Today
Language/Frequency English/Daily
Page No 13
Date 1st Oct 2018
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Publication The Times of India
Language/Frequency English/Daily
Page No 04 (Times Property)
Date 13th Oct 2018
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Publication Mail Today
Language/Frequency English/Daily
Page No 05
Date 27th Oct 2018
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Publication Mail Today
Language/Frequency English/Daily
Page No 20
Date 27th Oct 2018
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Publication Hindustan Times
Language/Frequency English/Daily
Page No 06
Date 28th Oct 2018
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https://content.magicbricks.com/property-news/industry-buzz/alphacorp-introduces-customizable-homes-in-karnal/102051.html
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https://www.realtymyths.com/alphacorp-introduces-customizable-homes-in-karnal/
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http://thepropertytimes.in/alphacorp-introduces-customizable-homes-karnal/
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http://tatkalnews.com/news/175926-alphacorp-introduces-customizable-homes-in-karnal.aspx
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https://www.apnnews.com/alphacorp-introduces-customizable-homes-in-karnal/
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https://www.cityairnews.com/content/alphacorp-introduces-customizable-homes-karnal
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https://content.magicbricks.com/property-news/delhi-ncr-real-estate-news/developers-focus-on-completing-projects/102309.html
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https://www.realtymyths.com/karnal-a-striking-destination-for-investment/
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http://realtyplusmag.com/karnal-striking-destination-for-investment/
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http://www.internationalnewsandviews.com/karnal-striking-destination-for-investment/#sthash.Kpmyhfjr.fpEHswat.dpbs
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http://tatkalnews.com/news/177709-.aspx
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https://www.inventiva.co.in/2018/10/karnal-striking-destination-for-investment/
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https://www.cityairnews.com/content/karnal-striking-destination-investment
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https://www.apnnews.com/karnal-striking-destination-for-investment/