Media Allstars 2013 Proposal

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2013 Media Allstars ATV MX Racing Team Sponsorship Proposal

Transcript of Media Allstars 2013 Proposal

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Media AllstarsSince 2004 the Media Allstars Racing Team has strived to elevate the sport of ATV Racing at just about every level. From re-defining professionalism in the pits, to spear-heading rider safety issues, we’ve constantly fought for positive changes within the industry, and to our sport. We’ve always led through example, and attempted to put our stamp on those things we believe will ultimately help the sport as a whole, regardless of political popularity. The Media Allstars grass roots approach has garnered incredible fan support, and Media attention not to mention hundreds of race wins, and National Championships.

As a whole, the Media allstars team has enjoyed more success than any other Amateur ATV Team. We’ve won more races, awards, and Championships, we’ve launched more riders to successful careers, and we’ve con-sistently received more press coverage than any other team in the sport. We’re 100% certain that we can do more-for-less than anyone in the sport. We’ve operated on nearly non-existent budgets for nine years, and are more than capable of out “shining” everything in the Pro pits for less money. The underlying team theme con-tinues to center around doing it yourself, and being accountable for your actions; which translates to our riders putting in the work necessary to succeed on and off the track.

As far as track records go, we’re unmatched. Our on track success can’t be denied. To date, we’ve had 171 Overall Wins (which in Dirtbike Math is equivalent to 171 Championships), 400 Moto Wins, 1042 Podium fin-ishes (second, or third place), 1080 Top-Five finishes (fourth, or fifth), & well over 1100 Top-Tens (sixth through tenth place). We’ve won 34 National Championships at the Pro Am, and Amateur levels, the 2009 Sportsman-ship Award (Chase Cunningham), the 2010 Pro Class Rookie Of The Year Award (Cody Grant), and the 2011 Race Team Of The Year Award. Off the track, in 2012 we kept the team’s profile as high as ever through an impressive Lonestar Racing backed ad campaign, and one of the most visually stunning set ups in the pits. Our 30’/ 60’ riveted sheet metal facade was complete with hand painted logos, integrated catalog racks, and QR Codes which directed fans to our website as well as those of our sponsors. The team sponsored the TQRA series, the Matt Bartosek Celebration Race, as well as two new satellite teams (Alumni Racing, and the TQRA/ MAS Team). Throughout the season we’ve produced Product Spotlight videos on just about every component on our machines which we’ll be releasing throughout the off-season (along with rider interviews) in order to stay in the public eye even though the series is on hiatus.

In 2011 we were one of a small handful of teams featured on the ATV 24/7 show (which aired on Versus). We’ve also been featured in every single ATV video release since 2006 (Huevos 9-12, Beating The Odds, Carpe Diem 1-3, The Fallout 1-3). We’ve been featured in every ATV Racing Video Game title in recent years (ATV vs. MX Unleashed, ATV vs. MX Untamed, ATV Off Road Fury), we’ve been on the cover of ATV sport, ATV Rider, and Quad magazines, we’ve had multiple features in the afore mentioned magazines, as well as ATV Racin’ X-tra, and ATV Insider, plus on the web on ATV Scene.com, ATV Rider Online.com, ATV On Demand.com, and ATV Riders.com. We brought in Kellogg’s as a team sponsor for the 2005-2006 seasons, and have received support from outside the industry sponsors on a consistent basis since the team’s inception. We’ve cross-promoted with outside the industry brands Montana Paint, 12 Oz. Prophet, & AKA NYC, and bands like Stretch Armstrong, and Sick Of It All in an effort to help our sponsors reach more consumers, and spread the team’s fan base.

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Core Team Member Chase Cunningham

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2013 Sponsorship Proposal

In order to guarantee top tier exposure we’re hop-ing to continue our partnerships with companies who we know can help push our cause. We’re presenting you with the opportunity to be involved with the 2013 Media Allstars ATV MX Team. We’re cognizant of your ailing budgets, and confident of our ability to maximize exposure of your efforts, and products. To put it bluntly, we’re used to being broke, and we’re used to doing more with less than just about everyone.

What we need from you is simply support, and faith in our system. We’ll get you press, keep your riders out front, and promise to never misrepresent your company, or sugar coat our off weekends when reporting back to you. The team has gelled over the past three seasons like never before, and we feel we’ve got the best prod-ucts available on our machines. We’d like to keep our program as intact as possible, and hope to work with you again in 2013 and beyond. We’d like to get a jump on the competition, and finalize our program ASAP in order to start working on our displays, and team image.

Offsetting The CostChase Cunningham will once again manage the Media All-stars “Core” Amateur team, through his shop, Morehead Motorsports in Morehead, KY as well as a “discount only” support team. The goal of the Support Team is to not only keep the grass roots efforts strong, but to help you offset the expense of supporting the core team. Support riders will re-ceive discounts on sponsor brands, which in turn should lead to increased sales for your company.

Being that we’re still accepting resumes, there is no finalized roster as of yet. We do however know that we will only accept the best of the best, and maintain the standard that we’ve worked so hard to set. There are obvi-ously allot of logistics that need to be worked out, but the end result should be increased sales, and exposure for everyone involved.

As an Associate Editor and Photographer at ATV Rider Magazine team owner Jorge Cuartas shoots photos at just about every race throughout the season. High Res Photography is provided for free to team sponsors. This alone can offset the cost of supporting the team. As an added bonus our Design Agency Free Agent Produc-tions can build your ads for free if using team riders in your campaign.

Core Team Member DALE BATSON

Core Team Member Dan Hoisington

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Associate TeamsIn addition to our ATV MX National “Core” team, we will once again field the Alumni team consisting of various ex-team members who race part time, a UTV (Side By Side) effort which will focus on various regional race series, as well as the GNCCs. We will also continue our support of the TQRA series, and our TQRA/ MAS satellite team, and hope to develop a strong NEATV and QuadCross presence.

EXPOSUREExposure-wise, going into 2013 we know that if there’s any coverage on ATV Rac-ing, we’ll be involved. We know that the exposure on Off Road Sports in general is struggling, but we guarantee that we’ll put ourselves in the right place every time in order to get some press. The TV package details may not be available yet, the team’s “Viral Marketing” strategy is solid. Maintaining a strong presence online, and on whatever the current narcissistic networking trend may happen to be is a strong priority, and will be attacked with the same intensity as the races. For starters, with the help of ATV On Demand, and a slew of helmet, and handy cams, we’ll be re-leasing numerous videos throughout the season capturing the highlights, mishaps, and adventures of the MX lifestyle. Our webisodes will be uploaded to all of the social networking, and video sites (Youtube, Facebook, Twit-ter). These releases will incorporate sponsor logo watermarks, and the kind of content that we feel best represents the team, and our sponsors.

We will continue to grant the Media unlimited access to our pits, and lives for that matter. Our goal is to garner as much attention as possible for the team’s sponsors, and we realize that the Media is the key. Team Media Allstars “bike builds” are already slated for the pages of ATV Rider Magazine, and various features will be released on ATV Scene.com, as well as ATV Rider Online.com.

Cross promoting will continue to be a top goal for the team, and we’ll continue to support riders in other disciplines (FMX, UTV Racing, GNCC, WORCS), and athletes in other sports (Paintball, BMX, Mountain and Road Biking). Team Owner Jorge Cuartas will continue competing for the Challenged Athletes Foundation in events like the Tough Mudder,

Warrior Dash, Dirty Spokes Trail Running Series, Gladiator Run, Spartan Race, San Diego Half Ironman, Savannah Rock & Roll Marathon, and various other Regional Events.

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Alumni Team Member Casey Martin

TQRA Team Member PAKE SHINN

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Re-Introducing: The ATV AMBASSADOR PROGRAM

Since 2005 the Media Allstars have offered International racers the oppor-tunity to come to the United States in order to test themselves against the best ATV Motocross Racers in the World aboard team equipment at no cost. The ATV Ambassador Program was originally a partnership with American Honda, during the first two seasons we hosted Puerto Rican NationalChampion Giovanni Colon, Dominican Republic National Champion Javier Nieves, Swiss Pro Racer “Rhito”, Norwegian Amateur Champion Ben Roger Olsen, Marcos and Alejandro Patronelli of Argentina, Sergio Volpato of Argentina, and Marco Picado of Costa Rica. The International riders had varying levels of success during their stateside stints, resulting in great press for everyone involved. As the team transitioned from our Kellogg’s/ FMF/ Honda backed machines to our Answer/ Yoshimura/ Cernic’s/ Suzuki machines the program continued, and many of the original Ambassadors returned for another shot at an American title. The program peaked when we brought over French Pro racer Jeremie “Frenchie” Warnia; Warnia’s performance was strong enough to earn him not only an AMA Pro License, and six page feature in ATV rider Magazine, but a contract with the Factory Can-Am Team for the next two seasons. Warnia’s stateside run earned him the 2011 WORCS Series ATV Pro Class Championship, and numerous Yamaha QuadCross Pro Class Wins.

For 2013 with the help of DMP Covers in Quilmes, Argen-tina, we’re bringing the program back and giving International racers an opportunity to contest a round of the ATV MX National Series on our race ready Media Allstars/ LSR/ Can-Am DS450X-MX.

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2010 MX Series Attendance & EXPOSURE (2011-12 not available)

Total Entries: 7,119Unique Riders: 4,424Average entries/event: 647Percent Increase: 6% increase in total entries over 2009Average Weekend Attendance: 5,500 (Thurs-Sun)Average Unique Fans/Event: 2,557

National TV BroadcastingThe Series was featured in a new television program titled “ATV 24/7” broadcast on a conglomerate of televi-sion networks with a combined household reach of over 70 million. The program featured six rounds of the Se-ries in a new docudrama format, allowing viewers to attach themselves to the racers, the teams and the action.

ATVision Motosodes Highlight shows aired on the internet each Wednesday at 7 p.m. throughout the entire season onwww.atvmotocross.com and YouTube. The 14 ATVision shows averaged 139,000 views.

Local TV BroadcastingNews clips featured at several events throughout the series.

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2010 ATV MX Rider Entry Count By State (2011 not yet available)

2012 ATV MX ScheduleNot Yet Available

2012 GNCC Schedule

Not Yet Available

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2012 Team (Pictured)L to R: Angela Cuartas carrying Elena Cuartas, Jorge Cuartas, Brad McGinty, Molly McGinty, CD Musick, Brett Musick, Chase Cunningham, Martin Cunningham, Calen McGinty, Dylan Tremellen, Joshua Holley, Dale Batson, Sofia Cuartas, John Holley, Matthew Holley, Luka Cuartas, Lisa Holley, Tabatha McGraw, Jake McGraw,Rick McGraw, Mark Batson

2013 Team ROSTERCore MX Team Members: Chase Cunningham, Calen McGinty, Jake McGraw, Matthew Holley, Joshua Holley, Kaitlynn Bushey, Chance Beverly, Dan Hoisington

Satellite Team Members: Brett Musick, Dylan Tremellen, Casey Martin

TQRA Team: Pake Shinn, Austin Wilson

Alumni Team: Kelsey Dyer, Jorge Cuartas, Dustin Shuler, Brittany Snider, Jake Brattain, Mark Batson,Dale Batson

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ExposureTeam Featured In Video Games, Magazine Covers, DVD Releases, & Magazine Product Reviews

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Team Advertising CampaignAds in Series Event programs, AEM, Lonestar Racing Site, & ATV Insider

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Team Feature In ATV Rider MagazineJanuary 2009 Issue Five Pages, plus web Gallery, and online Follow Up

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References

Tucker Rocky Distribution Steve Johnson 817-258-9297Maxxis Tires Harry Tripp 770-962-5932ATV scene.com John Pellan 440-339-4020Capitol Cycle Co. Donny Banks 478-475-5711FullBore Innovations Grant Hedblom 310-631-4363 American Suzuki Rod Lopusnak 770-792-8688NPA Brad Skelton 706-338-4742Hinson Racing Wayne Hinson 909-946-2942American Honda Lee Edmunds 310-781-6719Yamaha Motor Corp. Steve Nessl 714-761-7418ACP Photography Adam Campbell 818-535-7022Cernics Jeff Cernic 814-695-2547JB Racing Jody Bateman 814-922-3523ATV Rider Magazine Eli Madero 626-252-3493MX Sports Carrie Coombs 304-284-0084Maxima Lubes Ron Lechien 619-449-5000

“When taking photos on the track, it was easy to spot who the Media Allstars rider was. Likewise, when doing stories in the pits, the semi stood out and I always knew it was a professional atmosphere under the canopy.”

Chaz Rice Editor in Chief ATV Sport Magazine

“Someone had to be first. I think the Media Allstars team shows that the manufacturer teams aren’t the only professional quad racing teams in the pits.”

John Pellan Editor ATV Scene.com

“If you sit back and just watch the positive responses that the Media Allstars receives from fans at each race just proves that you do not need to be a professional rider to be a team of professionals. 2005 was just thebeginning of many things to come with this successful group of individuals.”

Stephani McIntyre Digital 219 Photography

“The Media Allstars are the easiest team to pick out at the races-the graphics on their quads stick out, the team is entered in just about every class, and their racers have the most fun on the track. They’re alwaysapproachable, always willing to help, and always entertaining.”

Cassandra Clawson Quad Magazine

“The presence created by the Media Allstars at the nationals this year was unmatched by any other satellite team and with their stable of riders they assaulted the competition on the track in many classes.”

David Schloss ATV Insider Magazine