MEDIA OPPORTUNITIESs3.amazonaws.com/vnn-aws-sites/.../07/...Deck-2018.pdf · advertising within...
Transcript of MEDIA OPPORTUNITIESs3.amazonaws.com/vnn-aws-sites/.../07/...Deck-2018.pdf · advertising within...
MEDIAOPPORTUNITIES
The home of high school sports communitiesVNN is the multimedia rights holder for over 3,200 high school athletic brands across the US
VNN will donate over $4.1M to school athletic departments in 2018.
$3.6MSoftware and hosting fees
$500KPartner revenue-sharing
The VNN Sports Mission:Transform Communities By Celebrating High School Sports
The largest audience in sports is high school
930KNHL
510Mattendance at high school
sporting events, 2011*
17.3MNFL
73.7MMLB
*NFHS / http://old.nfhs.org/content.aspx?id=5732**IMG / http://img.com/expertise/collegiate/
190MCollege**
Unprecedented Access and Integration
Website and PlatformOfficial athletic websites
Local ContentProfessional Tools
VNN owns the digital ecosystem that powers high school sports
Social MediaOfficial athletic Facebook pagesOfficial athletic Twitter accounts
eCommerceOn-Site fundraising
Professional Pro ShopGame Tickets
How it Works
School professionals use VNN apps and integrations to manage administrative tasks
Schedules, Scores, Alerts, Registration, Articles,Photo Galleries, Video
Information and content is automatically posted on school’s custom VNN SportsHub website
Platform pushes content to all major social accounts and parent-defined channels
Facebook, Twitter,Email, SMS
Registers her kid for sportsPre-Season VNN Registration-Enrolled in loyalty program
Ordered her kid’s required gearVNN eCommerce Engine-Featured brands chosen over others
Checked Tonight’s Game-TimeVNN SportsHub Site / Schedule-Jotted down date of brand event
Texted by coach about next week’s team dinner VNN Alerts-Recommends school advertiser to other parents
Looked at post-game photos on Facebook VNN social media sync / SportsHub site-Read branded article from sponsor
Visited Local News Outlet WebsiteVNN Reach Retargeting-Added sponsor to shopping list
VNN is the largest and fastest-growing digital media platform for high school sports
3,200+High Schools
(+600 Middle Schools)
21MPassionate Fans
18%of US High School Population
8,000New fans per day
UNIQUEDUAL-AUDIENCE
Audience Comp
Under 18 - 19%
A35-44 - 22%
A45-54 - 24%
Male - 48%
Female - 52%
EDUCATEDAND AFFLUENT
Education
College Degree - 114 index
Grad School – 122 index
Household Income
$100-150K - 114 index
$150K+ - 124 index
170,000 Coaches
1.7M athletes
21M parents and fans
PASSIONATE COMMUNITIES
Families invest in a sports lifestyle
*CNN Money / USDA “Cost Expenditures on Children by Families”# USAToday, “Why families stretch their budgets for high-priced youth sports”***Scarborough research, CSR issues
$26,700spent each year by parents on costs related to raising two children in Midwest, 2017*
91%parents who will switch to brands that support a cause like schools**
1 in 5families spend over $1,000 per month per child on athletics #
Marketable Moments
VNN touches every digital moment in a parent and athlete’s sports journey
Multiple touchpoints for your brand
Global on-site displaySchedule PagePhoto GalleriesBy TeamRetargeting
Team Fundraising PagesSocial Media Sync (FB/TW)
EXPERIENTIAL
ECOMMERCE
DISPLAY
NATIVE CONTENT
Custom Site Sections
Video
Professional Pro Shop Registration
In-School Events / SamplingCoaches Meetings Gym/Field Banners
GlobalBy TeamSchedulesPhotosRetargeting
[YOUR BRAND]
Example Custom Site Sections: Sports Medicine
-Informational Hub of all things Sports Medicine on VNN network
-Custom content section from sponsor and/or from VNN
-Content lives on VNN Sports Med pages OR on Sponsor Site
-Integrated call-to-actions; Book an Appointment, Find a Doctor, Download Forms
-Promotion via newsfeed and social media sync
Video: Game Highlights Sponsorship
-Official sponsor of all video highlights on VNN school home pages
-Highlights supplied from school, partner apps, and via user uploads
- Logo Placement and Pre-Roll, Mid-Roll and/or Post-Roll advertising within videos
-100% SOV on dedicated video highlights page; includes title banner and in-video advertising
Reebok Case Study: 360° Program
The JJ Watt JJII Launch
DISPLAY
NATIVE CONTENT
DRIVE TO RETAIL
JJ Watt native video invited athletes and fans to launch events on sites and social media pages16% Native CTR (to event schedule)
At selected retailers, fans had a chance to compete in JJ’s signature events and buy product100% try-on increase at doors YoY after VNN Conversion to sales up 25% YoY
On-site / off-site display ads were placed contextually for parents to set reminders about eventsCTR of 6x industry average
The VNN Difference -
The largest, fastest-growing official media rights holder for high school sports
Local experts working for VNN in the communities we serve
One-to-one communication with professionals and communities
Authentic engagement; a national message with local delivery
Living our mission; $4.1M to be reinvested to schools in 2018
Gina ApicellaVP, National Sales
[email protected] 908.246.2225