Media Adoption
-
Upload
miriam-smith -
Category
Technology
-
view
11.312 -
download
0
description
Transcript of Media Adoption
at one time it was at one time it was “new media” “new media”
DO YOU KNOW HOW QUICKLY THE FOLLOWING
TECHNOLOGIES WERE ADOPTED?
(HOW MANY YEARS FROM AVAILABILITY TO 25% ADOPTION)
DO YOU KNOW HOW QUICKLY THE FOLLOWING
TECHNOLOGIES WERE ADOPTED?
(HOW MANY YEARS FROM AVAILABILITY TO 25% ADOPTION)
how many years for 25% to adopt ...
how many years for 25% to adopt ...
Electricity
4646
available - 187325% adoption - 1919
available - 187325% adoption - 1919
What about ...What about ...
3535
available - 187625% adoption - 1911
available - 187625% adoption - 1911
Longer or shorter for ...Longer or shorter for ...
Text
RADIO
3131
available - 189725% adoption - 1928
First station licensed in 1920
available - 189725% adoption - 1928
First station licensed in 1920
how many years for 25% to adopt ...
how many years for 25% to adopt ...
Text
TV
2626
available - 192625% adoption - 1952
This data seems suspect (all data from pew research center chart of the week, march 14,
2014)
the first tv station, WRGB IN ALBANY, NEW YORK, came along in 1928. it was AN experimental
STATION without any regular programming.
available - 192625% adoption - 1952
This data seems suspect (all data from pew research center chart of the week, march 14,
2014)
the first tv station, WRGB IN ALBANY, NEW YORK, came along in 1928. it was AN experimental
STATION without any regular programming.
moving on to a more recent technology ...moving on to a more recent technology ...
Text
PERSONAL COMPUTERS
1616
available - 197525% adoption - 1991
available - 197525% adoption - 1991
YOU MAY REMEMBER ...YOU MAY REMEMBER ...
Text
THE FIRST
MOBILE PHONE WITH
INVENTOR MARTIN COOPER
1313
available - 198325% adoption - 1996
available - 198325% adoption - 1996
how MANY YEARS for 25% to adopt ...
how MANY YEARS for 25% to adopt ...
THE WEB
77
available - 199125% adoption - 1998
available - 199125% adoption - 1998
AND NOW CONSIDER THE First weekend sales
of ...
AND NOW CONSIDER THE First weekend sales
of ...
THE IPHONE 5C AND 5S
9million
m million
9million
m million
IF YOU WOULD LIKE TO LEARN MORE ABOUT
HOW AND WHY TECHNOLOGY IS
ADOPTED BY USERS, YOU WILL WANT TO STUDY ...
IF YOU WOULD LIKE TO LEARN MORE ABOUT
HOW AND WHY TECHNOLOGY IS
ADOPTED BY USERS, YOU WILL WANT TO STUDY ...
Text
EV
pew research center
chart of the day
march 14, 2014
pew research center
chart of the day
march 14, 2014
let’s look at a few strategies used to introduce a new technology ...
let’s look at a few strategies used to introduce a new technology ...
Announce the new technology at a splashy event.
The introduction of Television at the 1939 New York World’s Fair: TV at World’s Fair
Create instructional videos to explain how it works.
The introduction of the Dial Telephone: Dial Phones
Here’s a fact that may surprise you.
The idea of FaceTime has been around long before the iPhone.
AT&T introduced the Picturephone in ...