Use of camera

Pace and Rhythm of editing

Genre Ingredients

Audience and Text

Type of video and video and lyrics

Flight Facilities- Crave You

Close-ups of the 2 main characters boy and girl. Tracking of the characters showing what they are doing at the same time as each other but whilst they’re in different places.

The pace and rhythm is slow but shots jump from the girl to the boy to connote a link between the two characters and what they are both doing at the same time as each other but not being together.

The synthpop /electric genre usually features with relaxed videos with bright natural lighting to convey peace and happiness. The conventional colours are bright happy colours or pastel colours. Costumes are usually chill out clothes, not dramatic outfits in any way.

The audience tends to be people who enjoy listening to chill out music with a bit of a beat. The audience relate to the text as it is about a girl fantasising over a boy and people in general have fantasised about that certain someone that they fancy.

The video and lyrics do kind of match as the girl seems to be craving for this boy which the camera cross-cuts to. The music video is illustrative (narrative)

Rudimental- Waiting All night

Handheld footage- to convey a real life situation that has happened to one of the members or someone they know. Long shots- big group of mates together.

The pace and rhythm of the song is fast. The music video matches the pace and rhythm in parts as the start is slow and the man is in a hospital bed hardly able to move, then when the beat comes in and the song speeds up the man is out of the hospital bed

Drum and bass genre. Tend to be disjunctive videos and very lively. Large crowds of people or a groups of people having fun together.

Audience is people who like drum and bass, loud heavy drops in songs. People may relate to being in difficult situations and this video shows that nothing can stop you from achieving

The video and the lyrics kind of match because it is about someone who has had an accident and had to have their limb removed and he’s with his mates and needs their love and support ‘tell me that you

and going to a party, and eventually back on his bike doing stunts.

your dreams.

need me’.

Sigma- Nobody to love

Long shots- of summery views, girls dancing and having fun on the beach.

Slow motion editing of certain things the girls do together e.g. jumping into river, boob bashing, rolling down the sand dunes, etc.

Drum and bass- fast, happy, lively video. Bright lighting, people having fun together, enjoying little things in life.

Audience is people who like drum and bass, loud heavy drops in songs and dance music. Audience can relate to summer, and having fun with their friends.

The music video is a disjunctive video, includes random shots of summery scenes. The video and lyrics don’t match.

Sub Focus- Tidal Wave

Long shots- as it is the artist performing

Pace and rhythm of the song at the beginning matches the editing, as its loads of fast straight cuts to different views. Editing throughout is quite in sync at times with the music’s pace and rhythm.

Drum and bass genre. Fast editing. Summery settings are usually feature in drum and bass videos.

Audience relate to the text as it is about wanting to be with somebody.

This music video is kind of disjunctive but it also has someone singing the lyrics so it is also an amplification The lyrics match with the video as it is about tidal waves and they’re on a beach.

Bondax- Giving it all

Long shots / tracking of their journey where their going. Close-ups of main characters facial expressions, looking inlove and

The pace and rhythm of the editing is fast as the characters seem to be constantly on the run.

Electronic Audience is people who enjoy listening to electronic music. Audience may relate to the feeling and excitement

Narrative /illustrative video and the video and the lyrics are linked.

happy. Intimate hugging and kissing. Handheld camera movement at the end to show it was a bad ending and they’re running away.

of new relationship which you might feel when being disloyal to your boyfriend or girlfriend.