Another poster we looked at was Scooby Doo. The premise of all the main characters being ‘in the action’ is similar to some ideas we discussed. This poster is effective at portraying the genre of the film which is adventure , bordering on a comic twist to a horror theme. This is evidenced by the use of ‘monsters’ and ‘ghouls’ with their eyes set pryingly upon the main characters.

The characters themselves are portrayed as if they are in the heat of the moment with a full body shot, allowing the audience to recognize their distinctive, trademark outfits. They are pulling facial expressions that vary from awe to fear.

One convention that is apparent is the colour scheme. The dark purple/black and green are generally similar to the colours used for other horror movie posters. It is particularly effective here in order to keep things simple. The purple area’s highlight the films antagonists, the green the masthead and the black is used as a backdrop, which the characters lower half fades into, almost giving the impression of them stepping into the unknown, adding to the mystery.

The main tagline is quite contrasting and reinforces the mixed genre impression and nature of the production. ‘A Hero Will Rise’ is quite a clichéd quote for films that are serious, however ‘On Four Legs’ refers to the main character Scooby Doo and he is evidently not your stereotypical brave hero.

‘In Cinemas 2002’ at the bottom is clearly visible among other information such as the films production credits and the masthead. The fonts used are typical of those usually used in productions of the horror genre.