Media 2.0pen: The Nature of Online Transparency
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Media 2.Open Navigating Online Transparency John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: www.blogtalkradio.com/
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John C. Havens, VP of Business Development for BlogTalkRadio, presents information on how to help keep your business Transparent with your online media and for your brand. Information is based on/will be incorporated into John's upcoming book on Transparency co-authored with Shel Holtz, whose working title is also, Media 2.Open.
Transcript of Media 2.0pen: The Nature of Online Transparency
Media 2.OpenMedia 2.OpenNavigating Online
Transparency
John C. HavensVP, Business Development -
BlogTalkRadio
Live audio streaming:www.blogtalkradio.com/
transparency
Navigating Online Transparency
John C. HavensVP, Business Development -
BlogTalkRadio
Live audio streaming:www.blogtalkradio.com/
transparency
IntroductionIntroduction
Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com
Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com
Why I’m interestedWhy I’m interested
New Media community is changing. It’s not the tiny world it once was.
“Supporting the new media community” demands actions over words, and communication versus critique.
PodCamp NYC experience.
New Media community is changing. It’s not the tiny world it once was.
“Supporting the new media community” demands actions over words, and communication versus critique.
PodCamp NYC experience.
Don’t have a public Email Google Group
Don’t have a public Email Google Group
The CommentsThe Comments
Snarkicons/Link BaitSnarkicons/Link Bait
SnarkiconsSnarkicons
“Community” and Censorship“Community” and Censorship
Our Book/FocusOur Book/Focus
Create a working definition of Transparency: Using Case Studies; document the history of Transparency; Transparency done right and wrong.
Organizational Preparedness: Checklist of characteristics of a transparent organization; how to get your corporate culture ready for these changes.
Where Transparency Lives: Talk about sales processes, manufacturing processes, finances, crisis management, and internal transparency.
Channels of Transparency: Traditional PR and Media Relations; leadership blogs, issues blogs, employee involvement, podcasting/vlogging; social networks; face to face.
Legal and Other Objections: Addressing loss of control, IT/Security Next Steps: Creating a Transparency Plan; the future of
Transparency
Create a working definition of Transparency: Using Case Studies; document the history of Transparency; Transparency done right and wrong.
Organizational Preparedness: Checklist of characteristics of a transparent organization; how to get your corporate culture ready for these changes.
Where Transparency Lives: Talk about sales processes, manufacturing processes, finances, crisis management, and internal transparency.
Channels of Transparency: Traditional PR and Media Relations; leadership blogs, issues blogs, employee involvement, podcasting/vlogging; social networks; face to face.
Legal and Other Objections: Addressing loss of control, IT/Security Next Steps: Creating a Transparency Plan; the future of
Transparency
Full Disclosure versus Transparency
Full Disclosure versus Transparency
Dating analogy: (Transparent) “I’ve been looking forward to
our date.”(Full Disclosure) “I’m hoping to have babies
with you.”Ben & Jerry’s versus a pharmaceutical
firm.
Finding the Balance is Key.
Dating analogy: (Transparent) “I’ve been looking forward to
our date.”(Full Disclosure) “I’m hoping to have babies
with you.”Ben & Jerry’s versus a pharmaceutical
firm.
Finding the Balance is Key.
Transparency Done WrongJohn Mackey/Whole FoodsTransparency Done WrongJohn Mackey/Whole Foods
Dangers of TransparencyDangers of Transparency
Cult of the AmateurCult of the Amateur “Bloggers don’t get sued.”
Are bloggers journalists?
“Bloggers don’t get sued.”
Are bloggers journalists?
Transparency Done Right jetBlue
Transparency Done Right jetBlue
jetBlue (Continued) jetBlue (Continued)
jetBlue’s Bill of RightsjetBlue’s Bill of Rights
jetBlue’s Follow UpjetBlue’s Follow Up
Transparency Done Right Thomas The Tank Engine
Transparency Done Right Thomas The Tank Engine
Wayne Silby’s Calvert Fund/ROIWayne Silby’s Calvert Fund/ROI
“The strong results we achieved this year clearly indicate that shareholders want companies to adopt more responsible business practices n the aftermath of recent corporate scandals. Shareholders see a clear connection between stronger governance and improved corporate responsibility, on the one hand, and better financial performance and enhanced shareholder value on the other.”
-Barbara J. Krumsiek, President/CEO of Calvert in response to shareholder resolutions filed in 2003 (Enron, etc.)
Source: What Matters Most--Hollender/Fenichell, Basic Books, 2004
“The strong results we achieved this year clearly indicate that shareholders want companies to adopt more responsible business practices n the aftermath of recent corporate scandals. Shareholders see a clear connection between stronger governance and improved corporate responsibility, on the one hand, and better financial performance and enhanced shareholder value on the other.”
-Barbara J. Krumsiek, President/CEO of Calvert in response to shareholder resolutions filed in 2003 (Enron, etc.)
Source: What Matters Most--Hollender/Fenichell, Basic Books, 2004
You Tell Me You Tell Me
www.transparencybook.com“Two Minute Transparency”
VideosTransparency SurveyEmail John with your
stories/thoughts: [email protected]
www.transparencybook.com“Two Minute Transparency”
VideosTransparency SurveyEmail John with your
stories/thoughts: [email protected]
Media 2.OpenMedia 2.OpenJohn C. Havens
VP, Business Developmentwww.blogtalkradio.com
blogtalkradio.com/[email protected]
917-597-3323
John C. HavensVP, Business Development
www.blogtalkradio.comblogtalkradio.com/[email protected]
917-597-3323
