MEDI A KIT 2021...A TOP-NOTCH BUNCH The Audience 76% FEMALE 63% ARE BETWEEN AGES 35 & 64 16,000+...
Transcript of MEDI A KIT 2021...A TOP-NOTCH BUNCH The Audience 76% FEMALE 63% ARE BETWEEN AGES 35 & 64 16,000+...
-
M E D I A K I T
2021
Print | Online | E-Newsletters Events | Custom Content
W W W . C O U N T R Y R O A D S M A G A Z I N E . C O M
-
January: New BeginningsSPECIAL ADVERTISING SECTION: HEALTH AND WELLNESS
February: People & Their Passions
March: Into the OutdoorsSPECIAL ADVERTISING SECTION: OUTDOORS & GARDENING
April: Adventures
May: Embrace Your PlaceSPECIAL ADVERTISING SECTION: GO LOCAL
June: Our Natural World
July: CuisineSPECIAL ADVERTISING SECTION: CULINARY PROFILES
August: DesignSPECIAL ADVERTISING SECTION: DEEP SOUTH DESIGN
September: Performing Arts
October: Myths & Legends
November: Visual Arts
December: Hearth & HomeSPECIAL ADVERTISING SECTION: HOLIDAY GIFT GUIDE
THE COUNTRY ROADS’ MISSION IS TO ENRICH OUR READERS’ EXPERIENCE OF LIFE AROUND SOUTH LOUISIANA BY CONNECTING THEM MORE CLOSELY WITH THEIR CULTURE.
2021 EDITORIALFeature Focuses and Special Advertising Section
What’s Inside? EVENTS | GETAWAYS | CUISINE | NATURE & OUTDOORS
VISUAL & PERFORMING ARTS | LITERATURE | HISTORY | FESTIVALS
-
ONLINE
• ONLINE ADS • On Countryroadsmag.com• ONLINE SPONSORED CONTENT• CUSTOM EMAIL MARKETING• CR OVERNIGHT • Custom E-Newsletter• CR THIS WEEK ADS • E-Newsletter
PRINT
• DISPLAY ADS• MONTHLY GIVEAWAY PACKAGE• ADVERTISER PROFILE
• SPECIAL ADVERTISING SECTIONS:January, March, May, July, August, December
Country Roads OfferingsIn its 38th year of publication, Country Roads today boasts the largest per-issue print circulation of any monthly publication in the capital region. With print, digital, and newsletter platforms, we continue to engage a loyal, committed audience, who cite
Country Roads as their primary source of cultural information.
EVENTS
• SUPPER CLUB DINNERS• SMALL TOWN CHEFS AWARDS• THE ART OF FOOD DINNER• ST. FRANCISVILLE FOOD & WINE
FESTIVAL• BONTEMPSTIX.COM
ADVERTISE IN COUNTRY ROADS MAGAZINE225.343.3714 | [email protected]
-
A TOP-NOTCH BUNCH
The Audience
76%FEMALE
63%ARE BETWEEN
AGES 35 & 64
16,000+SOCIAL MEDIAFOLLOWERS
$73,000 MEDIAN INCOME
WITH
40%EARNING 80K OR
MORE
Over
75,000LOYAL READERS
1 MinuteAVERAGE TIME
PER WEB SESSION
Over
13,000ENEWS SUBSCRIBERS
64% cite Country Roads as their primary source for cultural information about our region.
30%HAVE BEEN READING CR
FOR OVER 10 Years
50%HAVE BEEN READING
CR FOR OVER 6 Years
ADVERTISE IN COUNTRY ROADS MAGAZINE225.343.3714 | [email protected]
OUR REACH IN THE CAPITAL REGION
-
2.25 x 13.5
1/4pagevert.
4.75 x 6.625
1/4pagebox
4.75 x 3.25
1/8 pagehoriz.
2.25 x 6.625
1/8pagevert.
9.75 x 13.5
fullpage
Ad sizes are given in inches. Dimensions are width x height.
4.75 x 13.5
1/2page
vertical
9.75 x 6.625
1/2 pagehorizontal
TO ADVERTISE: (225) 343-37 14 | [email protected]
PRINT ADVERTISING RATES #21
• Rates are for consecutive runs unless otherwise noted.• Ad space reservation and Camera Ready art deadline is on the 15th of each month.• Invoices issued prior to 1st of the month and due on the 15th.• To reserve a premium placement a 15% upcharge may apply.
AD SIZE
Full Page
1/2 Page
1/4 Page
1/8 Page
(open rate)4x
$2180
$1390
$870
$605
1x
$2380
$1510
$940
$660
8x
$1930
$1230
$765
$540
12x
$1740
$1110
$690
$485
Back Cover
Inside Front
Inside Back
Page 3, 4 & 5
$2550
$2425
$2020
$1920
$2610
$2500
$2080
$1980
$2825
$2725
$2295
$2195
$3000
$2900
$2470
$2370
PREMIUMS(open rate)
12x 4x 1x8x(subject to availability)
-
ONLINE AD RATES
LEADERBOARD $550
SKYSCRAPER $500
MEDIUM RECTANGLE $300
RUN OF SITE $2000
LANDING PAGE $1500
L E A D E R B O A R D
S K Y S C R A P E R
M E D I U M R E C TA N G L E
CountryRoadsMagazine.comAll the great content Country Roads readers have known and loved for over 38 years, available online. Search the calendar of events, explore the archives, find web exclusives, and read our blogs.
Advertising Rates
Position Ad flight: 1 Month
Paid Content
* Due to the responsive nature of the site,additional creative may need to be supplied forindividual ads. See below for requirements.
Standard: 970px X90pxTablet: 728px X 90pxMobile: 300px X 50px
Standard: 300px X 600pxTablet & Mobile: 300px X 250px
Standard: 300px X 250px
TO ADVERTISE: (225) 343-37 14 | [email protected]
Leaderboard *970px X 70px
Skyscraper*300px X 600px
Paid ContentLanding Page
Medium Rectangle
250px X 300px
Paid ContentRun of Site
-
Rate: $2,300
Reach over 90,000 Readers & Potential CustomersCountry Roads Magazine is looking forward to telling our readers a new kind of story: Yours!
• 1 full-page article*, (approx. 700words), professional quality photographyservice can be arranged by CountryRoads if necessary
• Article lives on site forever withinparent category
• Published in print edition and online
• Medium rectangle ad on “This Week”e-newsletter
• Reprint package available by request
Custom Advertiser Profiles Include:
ADVERTISER PROFILE
TO ADVERTISE: (225) 343-37 14 | [email protected]
* Research, writing and editing by award winningCountry Roads Staff
-
MONTHLY GIVEAWAY PACKAGEShowcase your business in print & online to generate leads.
TO ADVERTISE: (225) 343-37 14 | [email protected]
TOTAL INVESTMENT: $2,500
PACKAGE VALUE: $4,500
DEADLINE: 15TH OF THE PRECEDING MONTH*Additional print ads, purchased within four months of giveaway promotion, will be given our 12x rate.
1x, FULL Page Print
Online Landing Page
Social Media Mentions Online Promotional ads
Lead Generation
Benefits of the Monthly Giveaway
Win 1 of 2 Pass Christian Weekend Getaways!
GIVE AWAY PACKAGE INCLUDES:
Two night stay in Pass Christian.
Dinner for two.
Gift basket and gift cards from local merchants.
Complimentary bottle of wine.
“The Pass”—a place of legends and lore, resiliency and history, a place where we live in relaxed splendor on the Mississippi Gulf Coast. Come for a weekend. You may decide to stay for a lifetime.
passmainstreet.com(228) 452-3315
VISIT COUNTRYROADSMAG.COM TO ENTER
• Presence in print, digital and social media platforms for a diverse audience outreach
• Lead generation emails
• Premium position full page ad on page 10 of Country Roads
• E-News promotional ads to our most qualified audience
• An online landing page showcasing the giveaway, your photos and branding with click through
• Choose and provide your own giveaway package. The more substatial the greater the lead generation.
-
Promote your Destination!The Country Roads Overnight e-newsletter showcases your destination to our opt-in subscribers by focusing on getaway destinations within easy driving distance of Baton Rouge. This channel enables advertisers to engage with our most qualified readership, and offers the chance to initiate an effective call-to-action. Each Overnight is custom-developed in partnership with the client, delivering made-to-order content about destinations, accommodations and events.
• 4 custom editorial features written by our award-winning editorial team (1200 words total)
• 1 Giveaway Promotion, highlighted in newsletter• Promotion of 3 additional upcoming events in
your region (optional)• Leaderboard display ad on e-newsletter header
• A custom email sent to 15,000 of our most qualifiedaudience
• Lead generation emails• 4 custom articles you can repurpose• 4 articles that live on CountryRoadsMag.com forever• An online landing page showcasing photos, and
branding with click through
Custom Newsletter
Sponsorship packages begin at $2000 and include:
Benefits of using Overnight:
OVERNIGHT
TO ADVERTISE: (225) 343-37 14 | [email protected]
Delivered to subscribers’ Inboxes every 1st & 3rd Monday
-
Adventures close to home, emailed weekly.
ReservationFriday, 5 pm the previous week
LEADERBOARD
SPONSORED CONTENT
MEDIUM RECTANGLE
$375
$300
THIS WEEK
TO ADVERTISE: (225) 343-37 14 | [email protected]
Publish Date - Every Tuesday & Thursday
• 1 per week
Inquire about packages
• Medium Rectangle orPhotograph (300px x250px)
• 20-word previewdescription written by oureditors.
Each week, Country Roads’ editors select the weekend’s best cultural events and send these recommendations to e-news subscribers. From festivals and art exhibits to music and outdoor adventures, it’s the best regional roundup around delivered to our most qualified readership.
Advertising Rates Position
• Standard: 728px X 90px• Mobile: 300px X 50px