Medcom Multimedia products
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Transcript of Medcom Multimedia products
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January 7, 2010JJJJJJJJJJJJJJanuaryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy 777777777, 22222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222200000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000001111111111111111111111111111111111111111111111111111111111111111100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
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2MEDICAL COMMUNICATION
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3
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4DTR (Desktop Reference)
Dos and Donts
Myths and facts
Tear off pads
Posters / Charts
Calendars
Flip Charts
Digital patient education (Animation)
Interactive Knowledge modules
Community websites / ePortals
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Witnessing Shift in Healthcare Information
Earlier - Attend lectures timely
Now - Know at convenience
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January 7, 2010 -
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Digital CDs
Flexibility
Ease of use Interactive Ability to detail surgical procedures Active involvement of user Attracts tech savvy clinicians Time-saving educational solutions Fastest growing Cost-effective educational medium Wide geographical reach
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How Digital CDs Can be Made?
Brief from Client on case study interactive /surgical procedures/audio cassettes
Making a script/story board get it approved from KOL
Shooting audio and video
Inputs in form of content, figures, graphs, etc
Editing
Integration
Finalization by KOL
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Surgery Specials
It includes the surgeries/procedures performed by the faculty/KOLs with:
Detailed Explanations
Limitations/Complications
Techniques
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Target Areas
Surgery Series: Cosmetology Trichology Laser Medicine Dermato Surgery Laparoscopy ENT Ophthalmology
Procedures Series: Interventional Procedures Endoscopic Diagnostic Procedures Bedside Procedures ICU procedures
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Interactive Case Study (ICS)
It includes a full lengthdiscussion of challenging casespresented by a senior physician.
It can be:
Digital
Plus
Text format
All cases are interactive innature
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Virtual Lecture Series
It is a presentation prepared by the KOLhimself, either on a diagnostic ortherapeutic topic
It Could be:
Digital
OR
Digital Plus Text
OR
Online Webcast
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January 7, 2010 - 15
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Interactive Case Study (ICS) with Surgery Special
It includes a full lengthdiscussion of challenging casespresented by a senior physicianalong with surgeries. It can be:
Digital
Plus
Text format
All cases are interactive in nature
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3D and 2D animations
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CharlesandDrA.mp3
Podcasts provide portable audiocontent. The English languageofferings are comprised of topicspulled from each issue anddiscussed with experts in variousfields.
Audio Podcasts
http://journals.lww.com/neurosurgery/Pages/podcasts.aspx
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Websites and Portals
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- For rational drug useand disease management
- 16-24 pages A4 sizebooklet.
- Content customized fromLWW & ADIS database.
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- A 24-32 page 6.75 x 9.5inches contains relevantinformation about thedrug in question.
- Scientific document thatdescribes the properties,claims, indications andconditions of use for adrug.
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- A 24-32 page 6.75 x 9.5inches contains relevantinformation about thedrug in question.
- Scientific document thatdescribes the properties,claims, indications andconditions of use for adrug.
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Today & Tomorrow
Four page A4 sizehighlighting latest findingsrelated to the subjectarea and future trends inthe world of medicine.
Focus Areas:TransplantationRheumatologyClinical Immunology/AllergyInfertilityCritical CareNeuropsychiatryNeurology
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Content Planning for Newsletter
Summary of Recently International Published articles peer reviewed by group of KOLs in related specialty along with KOLs view point
Editorial/Expert Opinion
News and Views
Conference updates
Clinical Controversies
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Selected trials of a specificmolecule compiled in 16page A4 size bookletdepicting clinical relevancealong with the Adis score
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Single trial selected from theADIS database presented in a4 page 8.75 x 8.75 inchesselected from the ADISdatabase.
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A quick review of the diseaseright from brief description,epidemiology, signs andsymptoms, tests, differentialdiagnosis, 1st line medicationand follow up.
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Synopsis
Single module Booklet (A5 size 48 pages) for Primary Physicians For example Typhoid , or any other Disease
OR
3 modules Booklets (A5 size 36 pages each)es each)
Text based
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Single Module
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3 Module Booklets
Similarly, the topic can be prepared as: Booklet 1: Introduction, Epidemiology, Pathogenesis and Risk factors,
Clinical presentation.
Booklet 2: Diagnosis and Complications
Booklet 3: Management
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Three Module
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6 Module Booklets
For Specialists Module 1: Pediatric Dermatology Module 2: Pediatric Hematology Module 3: Pediatric Neurology Module 4: Pediatric Nephrology Module 5: Pediatric Orthopedics Module 6: Pediatric Cardiology
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Six Module
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Articles based on presentations made at the various sessions.
Articles will highlight key findings relevant to physicians.
Compiled in 8-10 page with editorial preface of KOL.
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Case Study Brochure / Case Compendiums
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Use of 3D models to explain detailedmedical concepts.
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A 10-12 page moduleof variable size aspatient educationinput based on adisease or organ.Ithas one introductorypage followed byexplanation of thedisease with theimages in thefollowing pages.
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Piano fold or smallbooklet educatingpatients about thedisease in the dosand dont formatwhich is moreacceptable to thepatients.
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Common beliefs of thepatients and givingfactual answers tothese myths in pianofold format.
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Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription.
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Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures.
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- 6/12 +1 leaves calendar with images and text pertaining to a specific disease.
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January 7, 2010 - 44
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Mini Booklet Series/KOL Series
A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds
A6 size 16 pager: Disease Scanner, View point, Close encounter,
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Journal Reviews/Scans
Summary of recent articles obtained fromstandard journals.
3-4 recent articles are compiled
Articles usually contain brief informationon recent clinical trials on managementtrends, new drugs and treatmentalgorithms
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Disease Fact File
Established facts in medicine,pertaining to disease or disorders
Consist of :1. Introduction2. Epidemiology3. Pathophysiology4. Clinical presentation5. Diagnosis and Complications6. Management
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Clinical Rounds
A compilation of 2 to 3 classical cases
The case studies are provided by seniorpracticing doctors
Each case consist of a brief description followedby questions and answers
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Disease ScannerConsists of:
Complete detailed descriptionof a particular disease/disorder
Effective guidelines for diagnosis and treatment
Recent concepts in diseasedevelopment and progressionand advances in diagnostic andtherapeutic modalities
Highlights the difficult steps in disease evaluation and management
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Close Encounter
Includes a single medicalemergency case study
Helps the physicians to performimmediate appropriate diagnosticand therapeutic actions in lifethreatening cases
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Wolters Kluwer India501- A, Devika Tower
6, Nehru PlaceNew Delhi 19
www.wolterskluwer.com