M.ed ppt by Neha verma
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Transcript of M.ed ppt by Neha verma
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7/25/2019 M.ed ppt by Neha verma
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Focus Group Methodology
BY
NEHA VERMAM.ED
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Overview o !rese"t#tio"Overview o study
$ethodMethodology
%tre"gths &li$it#tio"s
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Overview o %tudy Method Qualitativerese#rch $ethod Address rese#rch 'uestio"s th#t
re'uire depth of understandingth#t c#""ot (e #chieved through'u#"tit#tive $ethods.
!urpose) e*plor#tory+ pretesti"g.
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!urpose G#ther (#c,grou"d i"or$#tio" Di#g"ose pro(le$s %ti$ul#te "ew ide#s or ide"tiy
"ew rel#tio"ships Ge"er#te hypotheses Ev#lu#te progr#$s -"terpret 'u#"tit#tive results
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Focus Group Methodology -"depe"de"t i"vestig#tio"
!ri"cip#l d#t# source
Multi$ethod study or progr#$ /u#lit#tive & 'u#"tit#tive $ethods0ri#"gul#tio"
%upple$e"t -"terpret#tio" o 'u#"tit#tive d#t#
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0ypes o Focus Groups 0r#ditio"#l
-"perso"+ directive+ structured -"ter"et #lter"#tive
Br#i"stor$i"g -"perso"+ "o"directive+ u"structured
No$i"#l1Delphi tech"i'ue M#il+ directive+ structured -"ter"et #lter"#tive
Field+ "#tur#l -"perso"+ spo"t#"eous+ u"structured
Field+ or$#l -"perso"+ directive+ se$istructured
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0r#ditio"#l Focus Groups 234 p#rticip#"ts 5"der directio" o trained
$oder#tor For$#l+ directive+ structured 67387 $i"utes Recorded+ supple$e"ted (y 9eld
"otes O(served (y scie"ti9c te#$
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D#t# : /u#lit#tive10e*tu#l0#pe recordi"gs0r#"scriptio"s
4 hour sessio") ;7 to 87 p#ges
Field "otes
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Results /u#lit#tive)
0he$es+ -ssues+
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%tre"gths & =i$it#tio"s
Focus group $ethodology is o"ly #s
useul #"d #s stro"g #s its li", to theu"derlyi"g rese#rch 'uestio" #"dthe rigor with which it is #pplied.
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%tre"gths !rovides co"ce"tr#ted #$ou"ts o rich
d#t#+ i" p#rticip#"ts> ow" words+ o"
precisely the topic o i"terest -"ter#ctio" o p#rticip#"ts #dds rich"ess
to the d#t# th#t $#y (e $issed i"i"dividu#l i"terviews
!rovides critic#l i"or$#tio" i"develop$e"t o hypotheses ori"terpret#tio" o 'u#"tit#tive d#t#
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=i$it#tio"s %$#ll "u$(er o p#rticip#"ts =i$ited ge"er#li?#(ility Group dy"#$ics c#" (e #
ch#lle"ge !#rticul#rly i $oder#tor is
i"e*perie"ced -"terpret#tio"
0i$eco"su$i"g
Re'uires e*perie"ced #"#lysts
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0HAN@ YO5.