Indian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare Scenario

� The Indian healthcare industry is set to grow rapidly this decade due to rising life expectancy, higher income levels, health insurance proliferation and growing incidence of lifestyle-related diseases

�The Indian healthcare industry is undergoing a rapid expansion phase with 12 percent CGPA (cumulative growth per annum) since 2008. Its market is poised to gross $252 billion in revenue by 2020

� Private hospitals are training and modernising equipments to reach out and serve their patients better with best methods and practices.

�Government initiatives and public-private partnerships will help create better opportunities for nurses, paramedics, emergency medical technicians and specialised doctors across the country

�Health Insurance has the potential to show top line growth, as a study by global advisory McKinsey-CII (Confederation of Indian industry) estimates the number of insurable lives at 315 million, with a potential of generating $ 7 billion in premium by 2015

�Importing customers into India for medical tourism, educational services and leisure tourism is expected to generate an additional $50 billion in revenue and create 48 million direct jobs by 2020.

Indian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare Scenario

� According to the Investment Commission of India:

• The market size of hospitals and nursing homes will be $ 11 billion with 20 percent growth rate per annum

• Medical equipment with $ 3 billion, 15 percent growth

• Clinical lab diagnostics $ 1 billion with 30 percent growth

• Imaging diagnostics $ 2 billion with 30 percent growth

• Other services, including training & education, aesthetics & weight loss and retail pharmacy $ 2 billion.

� Healthcare sector is set to emerge as one of the most progressive and largest service sectors in the country.

Global Healthcare ScenarioGlobal Healthcare ScenarioGlobal Healthcare ScenarioGlobal Healthcare Scenario

� Future of healthcare promises to be increasingly global.

� Healthcare crisis in many parts of the world.

� Search for quality healthcare has become an international quest.

� Outlook of Global healthcare is attracting lot of investments, medical staff and patients crossing borders, bringing economic benefits and greater access to healthcare.

Identified Gaps in Healthcare Identified Gaps in Healthcare Identified Gaps in Healthcare Identified Gaps in Healthcare

abroad abroad abroad abroad

Inadequate medical facilities in home country.

Lack of experience or expertise of doctors in the home country.

Overburdened hospitals and doctors resulting in long waiting period for treatment.

Steep costs in their own country.

Increasing insurance costs.

Affordability, Availability and Quality are the major issues.

Advantage India: Quality & costAdvantage India: Quality & costAdvantage India: Quality & costAdvantage India: Quality & cost

� Value for Money.

� Highly qualified doctors with world-class expertise to handle all kind of cases, simple to complex.

� Quality Treatment by well-equipped, organized & NABH & JCI accredited hospitals.

� Affordable cost of treatment (Lowest cost as compared to other countries).

� No language barrier.

� Largest pharmaceutical industry.

� Globally accepted paramedical talent.

� Zero waiting time.

� Warm and hospitable environment.

Need for healthcare managementNeed for healthcare managementNeed for healthcare managementNeed for healthcare management

At Micro Level, what would be the needs of a patient seeking healthcare abroad?

PatientsWorldwide

Seeking healthcare outside their countries

Healthcare Providers

Healthcare Management

The GAPS identified and filled up by Healthcare Facilitators

�Identify the best hospital/doctors�Work out the best cost estimates�Monitoring of the costs�Complete Coordination of the treatment process�Logistics support�Emotional support�Personalized care

Problem in identifying the most appropriate and credible facility for the treatment?

� India is vast country � Large number of healthcare providers of all categories� All types of doctors.

Problem in identifying the area of specialization of the hospitals.

Problem in identifying the right doctor

Getting the best financial deals

Maintaining the quoted prices

Monitoring of the complete process

Logistics

Safety & security

Emotional & Psychological needs

Need for healthcare management Need for healthcare management Need for healthcare management Need for healthcare management Contd...

Need for Health care management Need for Health care management Need for Health care management Need for Health care management Contd...

For all these peculiar needs of the patients traveling to an alien land are best

handled by a company highly specialized and focused on health management. Hospitals are not well positioned to handle this

Med Access foundation was laid on to Med Access foundation was laid on to Med Access foundation was laid on to Med Access foundation was laid on to

Fill up these GapsFill up these GapsFill up these GapsFill up these Gaps

Med Access’s Business Philosophy:

� Med Access'sMed Access's business philosophy is based on a strong belief that health business philosophy is based on a strong belief that health

and wellness are of paramount importance and can never be comproand wellness are of paramount importance and can never be compromisedmised..Upon this fundamental belief, Med Access is committed to providing highest quality and cost-effective treatment solutions in safe, warm and hospitable environment.

Our Vision:

� Med Access a trustworthy, caring, reputed and reliable organization in Healthcare Facilitation, which is evident from its mission statement which is “To be known as the most Caring and Trustworthy organization in Global HealthcareFacilitation.”

� Med Access India’s vision is anchored in two traditionally considered cornerstones of healthcare:

TrustTrust

CareCare

Med Access foundation was laid on to Med Access foundation was laid on to Med Access foundation was laid on to Med Access foundation was laid on to

Fill up these GapsFill up these GapsFill up these GapsFill up these Gaps Contd…

Med Access India Pvt. Ltd.

Who we are?

� Med Access is a professional organization created with the vision of facilitating world-class, affordable healthcare and ensuring a caring, comfortable and carefree medical journey to India.

Milestones

� Incorporated under Companies Act, 1956 on February 2, 2006 and the company is limited.

� First registered company in Medical Tourism in India.

� In 2009, to promote excellence and recognize organizations for achievements in their respective fields, nominated for the Award on national basis for “ Business Leadership Award For Industrial Development”

Med Access positioning: Med Access positioning: Med Access positioning: Med Access positioning: world class healthcare managersworld class healthcare managersworld class healthcare managersworld class healthcare managers

• How are we positioned?

� Med Access India is positioned as healthcare managers of world-class treatment in India, offering the “Best-of -the -Best Doctors and Hospitals” at affordable prices as well as ensuring the carefree and comfortable healthcare journey of the patient to India

� Med Access India strives to be a professional, trustworthy and ethical player, providing what is “Best available in India” in terms of treatment, prices and services.

� It also strives to be perceived as efficient, reliable and dependable partner and a comprehensive solution provider.

Med Access Evolution: Med Access Evolution: Med Access Evolution: Med Access Evolution:

• Healthcare facilitators to healthcare managers

From 2006As a Healthcare Facilitator Agency

To 2012 As a Complete Health Management Company

Progression from an Agency to a Professional and CredibleOrganization with a unique Approach & Strategy

Med Access Evolution: Med Access Evolution: Med Access Evolution: Med Access Evolution:

•

CompetitionCompetitionCompetitionCompetition

We perceive Medical Tourism competition at TWO levels:

At International Level:

India competes with Thailand, Singapore, India, South Korea and Malaysia.

Med Access India competes with:

Medical Tourism companies in India and abroad as well as hospitals in India.

Competition at International Level:

1. Market Attractiveness(…..)

1. Market Attractiveness Matrix1. Market Attractiveness Matrix1. Market Attractiveness Matrix1. Market Attractiveness Matrix

Factors in decision making Cost Quality Reputation

Knowledge/ Perception Proximity Connectivity Flight Cost Attractiveness

Countries

ASIA

GULF

AFRICA

Thailand 5 7 8 9 7 8 9 7 6 66

Singapore 4 8 8 9 8 8 9 7 6 67

India 9 9 6 4 7 5 7 8 8 64

Malaysia 6 7 7 6 7 7 9 7 6 63

1. India is in close competition with Thailand and Singapore

2. India is ahead on the factors like cost, qualit y which are considered most important in the select ion of the destination

3 India's attractiveness will go up immensely once the perception and reputation about India as a dest ination will go up ( it is already on the rise)

2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market

Thailand Singapore India

Tourism Destination No 1 tourist destination in AsiaPremium tourist destination in

AsiaEvolving, attracts primarily spiritual &

business tourists

Type of touristHighest Leisure and Medical

Travelers. Also has good number of expatriates

Highest number of expatriates and Indonesian medical travelers

Primarily Medical Travelers, leisure and business is on the rise

Countries of Medical tourist origin WorldwideWorldwide, more from South east

Asian Primarily Arabs and Africans

Leisure/Medical Travelers/business

Biggest tourist destination in Asia Largest number of Medical

Tourists from Asian countries

Top most destination for business travelers and ex-patriots, gaining on medical

tourists

Tourist numbers increasing fast, gaining from Thailand and Singapore since 2008

Air connectivity Very Good Very Good Best connectivity with all major cities

Current Medical Tourism Market At the topNo 1 for Indonesians, Malaysians, Brunei

Excellent Perception among Africa and Arabs patients

Costs of Medical Treatment Expensive Most Expensive in Asia Least expensive with high quality

Standards of TreatmentMediocre as compared to India,

perceived to be good.Good Best in the world

Availability of Procedures (simple/complex)

Most All All procedures, simple to complex available

Facilities and Equipments Cutting edge Cutting edge Cutting edge

Waiting time None yes None at all

Patient's PerceptionsCombine with tourism and treatment still expensive

Very good quality but Very expensive.

Great Value for money

Country's Positioning Expensive, Well Organized For the rich people World- class affordable treatment

Med Access Competitive AdvantageMed Access Competitive AdvantageMed Access Competitive AdvantageMed Access Competitive Advantageadvocacy advocacy advocacy advocacy ----accessibilityaccessibilityaccessibilityaccessibility---- affordabilityaffordabilityaffordabilityaffordability

Top advisory committee.Top advisory committee.

Professional, experienced and efficient Management Team.Professional, experienced and efficient Management Team.

Extremely meticulous and careful selection process of hospitalsExtremely meticulous and careful selection process of hospitals and doctors.and doctors.

Excellent rapport is maintained and reinforced with the hospitaExcellent rapport is maintained and reinforced with the hospitals and doctors.ls and doctors.

Affordable & guaranteed cost estimatesAffordable & guaranteed cost estimates

Zero tolerance on quality compromise.Zero tolerance on quality compromise.

Deep understanding of the market.Deep understanding of the market.

““A multi dimensional and patientA multi dimensional and patient––centriccentric”” Business Model.Business Model.

Minimum Response time: Minimum Response time: ““Patient response in 24 hrsPatient response in 24 hrs””..

Highly specialized and personalized patient servicesHighly specialized and personalized patient services

complete monitoring, management and absolute commitmentcomplete monitoring, management and absolute commitment

Hospitable environmentHospitable environment

Our Competitive AdvantageOur Competitive AdvantageOur Competitive AdvantageOur Competitive Advantage

India vs. Other countries

Why India? Why Not Thailand, Singapore & South Africa?

1. Substantial number of top quality hospitals 1. Limited number of top quality hospitals

2. Large pool of highly qualified & experienced specialists from various fields.

2. Limited number of good doctors

3. Lowest Healthcare cost in the world 3. Comparatively very expensive healthcare

4. Handle complex to very complex cases from various key specialties

4. Either cannot handle or cost of treatment is prohibitive.

5. Winning combination of quality & cost 5. Good Quality but high cost

6. Holistic treatment: India is known for ayurveda and yoga

6. Not much known for Holistic treatment

Med Access Value Addition : the Process Med Access Value Addition : the Process Med Access Value Addition : the Process Med Access Value Addition : the Process

Med Access Value-Addition Non Value-Addition

Telephonic Consultation, video conferencing with the doctors

Book flights

Confirm willingness to travel

Send invitation letter for visa processing

Revert with the multiple opinions on the line of treatment, profile of the doctors/ hospitals

Select the appropriate hospitals/ doctors on case to case basis

Works out the best cost estimates & all inclusive packages.

Explore different options in terms of provider/ Doctors/ Destination

Receive an Enquiry

Receive at the airport

Arrival in India

Med Access Value Addition: the Process Med Access Value Addition: the Process Med Access Value Addition: the Process Med Access Value Addition: the Process Contd…

Admission in the hospitals

Complete coordination with the hospitals, doctors & monitoring of treatment process

Assign an executive for complete coordination

Taking care of the Sim card, Currency Exchange & Police Registration

Monitoring of the financial aspect

Settling the bills in the hospitals

Airport Drop

Arranging for the hotel/apartment accommodation & Shifting the patient from

hospital to the hotel/ apartment

Discharge from the hospitals

Complete Follow up with doctors & provide medicines as per requirement

Reaching back home

Differentiation Strategy: How are we Differentiation Strategy: How are we Differentiation Strategy: How are we Differentiation Strategy: How are we

different?different?different?different?

Med Access vs. Hospitals

Why Med Access? Why Not Hospitals Directly?

1. Med Access offers the choice of "carefully selected accredited hospitals" from “all over India on case to case basis".

1. One single hospital can offer "whatever best it has".

2. Med Access offers the choice of carefully selected, "Best of the Best” doctors from “All Over India”

2. One single hospital can offer whatever best it has. "All the Best Doctors do not work in one Best Hospital"

3. Each case is referred to "minimum five top most hospitals/doctors in India", multiple opinions are obtained on each case referred to us.

3. Option of multiple opinions is limited.

4. Consequently, the patient is offered the simply best treatment available in India.

4. Patient receives the “best available in that hospital

5. Med Access negotiates, offers and maintains best prices available in India

5. There is no assurance on the cost of treatment. There is always a tendency to hike the costs on one pretext or the other.

6. Highly personalized services 6. Scope of personalized services is limited.

ONE: Extraordinary Value

•Commitment is a serious word at Med Access India•Med Access India delivers exceptional healthcare value.

Treatment:

• Unique approach to the treatment

•“Open selection process”, not limited and constrained by any tie-ups with individual hospitals

• Dynamic “retention criteria” for hospitals and doctors

Financials:

• Most competitive and highly cost-effective cost estimates

•“All-inclusive, highly affordable” airport -to –airport packages to provide complete security to a foreign patient in a foreign country

•“Unique cost-affordability model”, providing cost estimates as per affordability

• Complete monitoring to maintain the “quoted packages”

Psychological & Logistics:

• Safety & security of the patients all along the process is considered extremely important, so all care is taken to keep the patient safe & secure

• Open continuous communication between patients and doctors.

• Maintain complete transparency between patients, doctors, partners and Med Access to keep the whole process smooth and transparent.

TWO: Outstanding Quality

At Med Access Quality is not an act, it is a habit

• Vast pool of doctors

• Accredited hospitals selected on the basis of on-going extensive research

• Stringent and meticulous selection criteria based on matching patient’s requirement with doctor’s capabilities, experience & success rate

• Focused, case-to -case basis handling, work on the premise that every case is unique and needs distinctive approach

• Multiple opinions in each case help in arriving at the correct diagnosis as well as adopting the most accurate line of treatment

• Continuous monitoring by the our selected expert team of doctors during the process of treatment

• Consequently each patient receives customized & effective treatment solution

• Successful in managing complex to very complex cases, This reflects our confidence in the quality treatment standards maintained by us.

• Provides end-to-end world class services

THREE: Distinctive

Approach

• Patient-centric and multi-dimensional Business Model

• Foundation built on understanding all the needs of a patient traveling to foreign land for a task as important as healthcare

• Significant focus on understanding and fulfilling psychological & emotional needs of the patient

• Med Access acts as a “Family away from home” for its patients

• Ensuring care free & relaxed medical journey to India

Why MedWhy MedWhy MedWhy Med Access?Access?Access?Access?

World class affordable healthcare