Mechanics of Travel Writing

Julie Falconer

6 June 2014

Social Media in Action

Hashtag: • #FBC14

Twitter: • @aladyinlondon • @bloggerconnect

Brief Introduction Julie Falconer is a London-based writer and consultant. She writes an award-winning blog, A Lady in London, for which she has traveled to 97 countries and developed a strong social media presence. She also offers social media and digital strategy consulting services for businesses.

Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.

http://www.aladyinlondon.com

http://juliefalconer.com

Mechanics of Travel Writing

Agenda

Pre-trip research

Using on-location experience to find an angle

Telling the story

Engaging your audience

Exercises

Q&A

Pre-trip research

Finding an angle on location

Telling the story

Engaging your audience

Exercises

Exercise 1

Sharing

Exercise 2

Storytelling

Exercise 3

Writing

Q&A

Thank You

Hashtag: • #FBC14

Twitter: • @aladyinlondon • @bloggerconnect