It’s all about content!

Urvashi Roe www.thebotanicalbaker.wordpress.c

om @BotanicalBaker

Why do you blog?

First and foremost……

Types of content Lists Book Reviews Sponsored Posts Photography Led

Product Reviews Interviews Videos

Opinion/Your View

Links Curated Content

Guides How To Event Driven Seasonal

Topical Research/Data Led

Infographic Gifographic

Restaurant Reviews Giveaways Competitions

Blogging Events or Linkies

Guest post Rehashed old content

Planning Content

1.  How often do you want to blog? (think about your objectives)

2.  Which ‘events’ or seasonal drivers are there that you want to take advantage of?

3.  What do you have to write about? (sponsored posts, brand commitments)

Review Carl Legge Permaculture Book

WFM – Mango Post

Queen’s Cookbook Recipe for 14 June

Interview write up for Black Sheep

Morocco Orange Blossom Travels Morocco Fez Walking Tour

Morocco Voluboulis Wine Region

Thailand Som Tum Thai/summer salads pinterest board

Nahm Restaurant Review

Wedding Cake Post

Allotment – Raspberries, Aubergines, Courgettes, Nasturtiums etc

Waitrose Wine Event – before mid June

Mon Tues Wed Thurs Fri Sat Sun

2 3 4 5 6 FBC

7 FBC

8 FBC

9 10 11 12 13 14 Queen’s B’day Cucumber day

15 Father’s Day

16 National Picnic week

17 Ascot starts

18 19 20 21 22

23 Wimbledon starts

24 25 26 27 English Wine Week

28 29

30 Plaice, Asparagus, Broad Beans, Radish, New Potatoes, Rhubarb, Strawberries, Crab, Elderflowers, Parsley

June

Mon Tues Wed Thurs Fri Sat Sun

1 2 3 4 US Indepen

5 6

7 8 9 10 11 12 13

14 Bastille Day

15 16 Cherry Day

17 18 19 20

21 Schools Out

22 23 24 25 Salad week

26 27

28 29 30 31 Artichoke, Aubergine, Beetroot, Runner Beans, Spinach, Courgettes, Rabbit, Mackerel, Mange Tout Hot Dog Month, Ice Cream Month

July

Measuring your content

•  Page views? •  Comments? •  Click throughs? •  Social shares?

Depends on your objectives

“Go back and look at blog posts you wrote on the subject last year - you

might find a comment which provides you with a new way of looking at

content for this year.”

Mecca Ibrahim, GB Chefs

Getting inspiration for ‘blog block’

“ Try Twitter . People are happy to answer very simple questions which can help with your content planning

"what vegetables are you most looking forward to eating next month“, "how do you cook chard" - they'll love it if

you include them in the blog post too” Mecca Ibrahim, GB Chefs

“Think about a story - a recipe can be added to childhood memories and makes the reader feel connected”

Karen, Lavender and Lovage

“I tend to look out for hot topics and then keep things as seasonal as possible balancing out (when possible) with

branded work and giveaways” Ren Behan, Ren Behan Food

Don’t think too much and cut yourself some slack. Maybe sometimes a little

break is good for you! Urvashi Roe, Botanical Baker

I keep a notebook dedicated to my blog - not note taking, just

action points and ideas. Sally Prosser, My Custard Pie

Any questions?

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Some reference material and reading

•  Please email me on thebotanicalbaker@hotmail.co.uk