MECHANDISE REPORT.docx

8/10/2019 MECHANDISE REPORT.docx

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BRIEF COMPARATIVEANALYSISValue retailing

12/21/2013Prepared byMegha Kaushik


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CONTENTS

TREND FORECAST

COLOR FORCAST

PRINTS

RETAILING VS DETAILING

ANALYSIS WITH COMPITITORS

RESEARCH DESIGN

COLLECTED SUMMARY

ANALYSIS ON MRP ANALYSIS ON FABRIC CONTENT & USAGE OF CONTENT IN

MARKET

USAGE IN TERMS OF MARKET MERCHANDISE ASSORTMENT ON FLOOR (MENSWEAR)

ANALYSIS ON DESIGN DETAILINGS ANALYSIS ON USING TRENDY LABELS


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TRENDS

Textured quilting - Quilting uniquely is the way to catch eye.

Checks - Micro-Checks to big blanket checks are on your winter fashion check-list.

Prints - Be brave, be very brave...

Polo Necks - The polo neck is the new v-neck.

Blazers with blanket checks and herringbone beige, rust, teal and petrol coloredblaze gives you the dynamism.

Toggle Coats - Button up your weekend coat with a toggle.

Shirts - Button your shirt right to the top, and lose the tie.

Over Coats - Add another layer to your look by topping things off with an over coat.
http://out.fashionbeans.com/houseoffraserjacketshttp://out.fashionbeans.com/riverislandblazershttp://out.fashionbeans.com/mrporterpoloshttp://out.fashionbeans.com/houseoffraserjacketshttp://out.fashionbeans.com/riverislandblazershttp://out.fashionbeans.com/mrporterpoloshttp://out.fashionbeans.com/houseoffraserjacketshttp://out.fashionbeans.com/riverislandblazershttp://out.fashionbeans.com/mrporterpoloshttp://out.fashionbeans.com/houseoffraserjacketshttp://out.fashionbeans.com/riverislandblazershttp://out.fashionbeans.com/mrporterpoloshttp://out.fashionbeans.com/houseoffraserjacketshttp://out.fashionbeans.com/riverislandblazershttp://out.fashionbeans.com/mrporterpolos


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COLOR FORECAST

1- OPTICAL WHITE2- WINTER WHITE3- ALMOND OIL 4- SUNLIGHT5- MUSTARD6- ROSE DUST 7- LIGHT PURPLE 8- WIND CHIME 9- GRAY10- GREEN SULPHUR11- FLAMINGO12- SEA GRASS13- JADEITE14- AUTUMN LEAF15- NUTRIA16- BUCKTHRON BROWN17- SHARK18- FLINT STONE19- DUTCH BLUE20- DAZZLING BLUE21- BLACK22- RUST23- NIGHT SHADE24- BLACK IRIS25- MAJOLICA BLUE


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Prints

men dont need a lot of choices, they need the right choices . By SID

MASHBURN The following prints bestow fashion of winter with vibrant appearance to enhance

the charm to become even choosy while picking a shirt even in winters.

Prints that are evergreen in all seasons but only colors differentiate them for season These intersecting lines and alternate abstract and geometrical plays significant role

to make it all for winters.

Mens wear is all about the unique placement and arrangements of the followingdesigns as per the forecast of colors and fabrics.

Variation comes with fresh rich look of all the design and prints mentioned above

Checks

Chess

Plaid

Tri-stripes

Dot printsConcentric dot prints

Jacquard dots


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Retailing vs. detailing

As per the cleared definition that retailing is breaking the bulk and selling it in smallquantity.

Since when many options are there along with international players, hard to make it moreappealing????????????

4 Ps

Product

Promotion

Price

Place

IN TERMS OF VALUE RETAILING

These four Ps are significant since need to create good product with value price at valuableplace with valid promotions.

The finger point to make a difference is product since rest three for value retailing isobvious to know

Low price Target location Public promotion for cost effectiveness


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PRODUCT DETAILS PROVIDE STIMULUS TO CONVERT A FOOT FALL INTO INVOICE

Hence retailing of detailing, as per the market the following are the details that are in thiscurrent season.

Shirts

Gross grain Neck tapes Contrast collar band Contrast back yoke Contrast button hole placket Chevron effects Gross grain tape on cuff seam Gross grain tape on button placket

Bone pockets Flap pockets Piping neck lines

colored tape

light grey

inner yoke in light grey

slim collar

light grey

conceal placketwith stitch details


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Trousers

Unique branding on1- Metal2- Leather, PU and patch3- Logo Embroidery

Brand identity1- Particular colored gross grain tape(example: red, blue & white tape)2- Branded rivets

Contrast inner trims FITS with more detailed look

Suits

Branding1- Labels & Trims

Fits Comfortable & contrast internal linings Collar play


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ANALYSIS WITH COMPITITORS

RESEARCH DESIGN

On the basis of flowing factors with variables of categories menswear. Since other categorieswould require more time to be analyzed.

1. FACTORS HIGH & LOW MRP FABRIC CONTENT MERCHANDISE ASSORTMENT ON FLOOR TRENDY LABELS

2. VARIABLES FORMAL WEAR(SHIRTS & TROUSERS)/SEMI FORMAL WEAR(SHIRTS & TROUSERS) CASUALS(SHIRTS & TROUSERS) JACKETS SUITS

3. COMPITITORS VISITED V-MART FBB

VISHAL MEGA MART

4. ANALYSTIC TOOLS NO. OF MERCHANDISE CHECKED- 10 PCS VISUAL ASSUMPTIONS CAUSE ESTIMATE CALCULATION MRP ANALYSIS BASED ON PERCEIVED MIND SET(10 PEOPLE ASKED) AND NO. OF

MERCHANDISE CHECKED.


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COLLECTED SUMMARY

V- MART FORMALS/SEMI CASUALS

SHIRTS TROUSERS SHIRTS TROUSERS JACKETS SUIMERCH. ASSORTMENT 25% 15% 15% 10% 15% 20%

FABRIC CONTENT PC 80/20 POLYESTERCOTTONBLEND

COTTONBLEND

POLY-WOOLBLEND PV

PRICE LOW LOW LOW LOW LOW LOWDESIGN DETAILS LOW LOW MODERATE MODERATE MODERATE LOW

LABELS IN IN IN IN OUT OUT

FBB FORMALS/SEMI CASUALSSHIRTS TROUSERS SHIRTS TROUSERS JACKETS SUI

MERCH. ASSORTMENT 27% 18% 23% 12% 10% 10%

FABRIC CONTENT PC 60/40 POL-VISCOSE 100% COTTONCOTTON -

SPAN. COTS-WOOL PVPRICE HIGH HIGH LOW LOW HIGH HIGH

DESIGN DETAILS MODERATE MODERATE HIGH HIGH HIGH MODERLABELS IN IN IN IN IN IN

VISHAL MEGA MART FORMALS/SEMI CASUALSSHIRTS TROUSERS SHIRTS TROUSERS JACKETS SUI

MERCH. ASSORTMENT 21% 19% 13% 12% 16% 19%

FABRIC CONTENT PC 80/20 PVCOTTONBLEND

COTTONBLEND

POLY-WOOLBLEND PV

PRICE LOW LOW LOW LOW HIGH HIGHDESIGN DETAILS MODERATE LOW MODERATE LOW MODERATE LOW

LABELS IN IN IN IN OUT OUT


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ANALYSIS ON MRP

CATEGORY V-MART FBB VISHAL MEGA MART

SHIRTS (formal/semi) LOW HIGH LOWTROUSERS (formal) LOW HIGH LOWSHIRTS (casual) LOW LOW LOW

TROUSERS (casual) LOW LOW LOWJACKETS LOW HIGH HIGH

SUITS LOW HIGH HIGH

ANALYSIS ON FABRIC CONTENT & USAGE OF CONTENT IN MARKET

CATEGORY FBB V-MART VISHAL %

SHIRTS(formal/semi) PC 60/40 PC 80/20 PC 80/20 11%TROUSERS(formal) PV POLYESTER PV 11%

SHIRTS(casual) 100% COTTON COTTON BLEND COTTON BLEND 11TROUSERS(casual) COTTON -SPAN. COTTON -SPAN. COTTON -SPAN. 17%

JACKETS COTS-WOOL POLY-WOOL BLENDPOLY-WOOL

BLEND 11%SUITS PV PV PV 17%

USAGE IN TERMS OF MARKET

0% 5% 10% 15% 20%

PV(SUITS)

POLY-WOOL BLEND(JACKETS)

COTS-WOOL(JACKETS)

COTTON -SPAN.(CASUAL

COTTON BLEND(CASUAL SHIRTS)

100% COTTON(CASUAL SHIRTS)

PV(FORMAL TROUSERS)

POLYESTER

PC 80/20(FORMAL SHIRTS)

PC 60/40(FORMAL SHIRT)

Series1


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MERCHANDISE ASSORTMENT ON FLOOR (MENSWEAR)

BRAND SHIRTS(FORMAL/SEMI) TROUSERS(FORMAL)SHIRTS

(CASUAL)TROUSERS(CASUAL) JACKETS SUITS

FBB 27% 18% 23% 12% 10% 10%VISHAL 21% 19% 13% 12% 16% 19%V-MART 25% 15% 15% 10% 15% 20%

ANALYSIS ON DESIGN DETAILINGS

CATEGORY V-MART FBB VISHAL MEGA MARTSHIRTS(FORMAL/SEMI) LOW MODERATE MODERATE

TROUSERS(FORMAL) LOW MODERATE LOWSHIRTS(CASUALS) MODERATE HIGH MODERATE

TROUSERS(CASUALS) MODERATE HIGH LOWJACKETS MODERATE HIGH MODERATE

SUITS LOW MODERATE LOW

0%

5%10%

15%

20%

25%

30%

FBBVISHAL

V-MART


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ANALYSIS ON USING TRENDY LABELS

TRENDY LABELS VMART FBB VISHAL

IN 66% 100% 66%OUT 34% 0 34%

CONCLUSIONS

Design details are required to be incorporated while managing their cost MRP should be the same Labels should be there in all styles so that merchandise can be presentable and justified

0%

20%

40%

60%

80%

100%

120%

VMART FBB VISHAL

IN

OUT


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