JANUARY 4-6TH 2017

CES 2017 ATTRACTED ATTENDEES FROM 150+ COUNTRIES, 3,800

EXHIBITORS FROM AROUND THE WORLD, COVERED 2.6 MILLION

NET SQUARE FEET OF SHOW SPACE AND LAUNCHED OVER 20,000

ELECTRONICS PRODUCTS

Celebrating its 50th year, the Consumer Technology Association (CTA)’s Consumer

Electronics Show (CES) is the annual international forward-focused consumer

electronics and technology conference in Las Vegas. The CTA, representing the $287

billion U.S. consumer technology industry, continues to provide an event that offers a

glimpse at (the very near) technological-driven solutions of tomorrow.

Historically, CES has been home to major innovation announcements. 2017 was no

exception, featuring the latest in autonomous cars, everyday life-changing robotics,

high-caliber VR/AR content, and more.

Major themes included the notion Rob Norman recognizes of ‘invisible infrastructure’,

the underlying, not always visible technologies that power the sexier tech we saw, as

well as empower them to connect to other devices for holistic experiences. We also

caught a glimpse into a future powered by artificial intelligence.

New this year was the Sleep Tech Marketplace, a hub for sleep-support products (e.g.

smart beds & sleep trackers), as well as the Hi-Res Audio Pavilion, developed by an

industry coalition focused on bringing studio-quality experiences to consumers. Other

already-established exhibits, such as the Smart Home Marketplace, Eureka Park

(600+ startups from 33 countries!) and the Self-Driving Technology Marketplace, all

increased in size and number of companies featured.

1970 – Videocassette Recorder (VCR)

1974 – Laserdisc Player

1981 – Camcorder & Compact Disc Player

1990 – Digital Audio Technology

1991 – Compact Disc Interactive (CD-i)

1998 – High Definition Television (HDTV)

2000 – Satellite Radio

2001 – Microsoft Xbox & Plasma TV

2003 – Blu-Ray DVD & HDTV PVR

2010 – Netbooks, Tablets & Android Devices

2011 – Connected TV & Smart Appliances

2015 – Virtual Reality (VR), Unmanned Systems & 4K UHD

The first CES was held in 1967 in New York City and featured 117

exhibitors showcasing the day’s hottest technology, including

transistor radios. Since then, CES has been the must-see event for

those looking to see what’s “next” in driving consumer behavior.

Some of the most memorable launches over the years include:Did you know that there are 37

companies that have exhibited at

the show for more than 40

years? Among those companies,

3M, Lenovo, Memorex (now

MEM-CE), Philips, Sharp, Sony,

Toshiba, Voxx International and

Westinghouse, were at the first

CES in 1967.

Panasonic is the

only company to

have exhibited at

all 50 CES shows.

Our annual MEC@CES Thought Leadership series serves as a catalyst for innovative

partnerships and opportunities delivering on our vision of creativity and growth. Our

2017 theme - “Innovation Uncovered” - focused on bringing together clients with

today’s top innovators and thought leaders to explore and demo the critical technologies

impacting brand communications.

We started the day with a kick-off breakfast with Emmy-winning CBS News

Correspondent & Yahoo’s Tech Editor, David Pogue, who highlighted what to expect at

CES, followed by private curated tours focused on “wearables & connected devices” as

well as the “health, self & home” products driving consumer behavior.

The highlight of the MEC@CES experience was our “Innovation Uncovered” Thought

Leadership Lunch, which featured leaders from companies changing the future of

media & marketing via technology, including The New York Times’ T Brand Studio,

MikMak, Not Impossible Labs, Meta, and The Weather Company / IBM Watson. Covering

everything from augmented reality to “minimercials” to “technology for humanity’s

sake,” participants explored some of the most provocative topics keeping marketers up

at night, and also gained insight into how technology can be used to solve these

challenges in accessible, actionable ways (and perhaps even change the world while

doing so!).

Autonomous Cars: Car capable of sensing and navigating its environment without

driver input. Autonomy can range depending on vehicle sophistication, but, in

general, car control systems interpret sensory details to identify navigation paths,

obstacles and relevant signage. Often known as a driverless car, a self -driving car or

a robotic car. Some elements of autonomy are already available (e.g. self-parking,

adaptive cruise).

Robotics: Intelligent, autonomous machines that are changing the way we live, work

and play. While functions vary, many of them are connected to the cloud, controllable

by mobile device, and/or capable of seeing, hearing and reacting to the environment

around them.

Internet of Things (IoT): Refers to the full spectrum of screens, devices, objects —

even living things -- that can be assigned an IP address and linked to the internet and

each other, enabling them to generate, share and exchange data. Note: Connected

devices is a subset of IoT. Connected devices is about connecting and

communicating between devices (essentially machines, devices, sensors). However,

IoT goes beyond that to include people, things and software systems.

Connected Home: A space networked to enable multiple intelligent systems and

devices to communicate with each other and the web in a mutually beneficial way.

This includes (though is not limited to) thermostats, appliances, security systems,

cameras, TVs, stereos, home computer equipment and mobile devices.

Confused by all of the buzzwords you have been hearing? Don’t worry, we’ve got you covered!

Here are the terms relevant to CES 2017.

Virtual Reality (VR): An immersive computer-simulated reality experience that

“transports” viewers from their physical reality into a closed virtual reality. VR usually

requires a headset device that takes care of sights and sounds, while the most

involved experiences can include external motion tracking, and sensory inputs like

touch and smell. A VR experience is like sitting in your living room, putting on goggles,

and suddenly feeling immersed in the sounds and sights of another universe.

Augmented Reality (AR): A technology that overlays virtual 3D images within one’s

field of view of the real world. Utilizing a head-mounted display or smartscreen (e.g.

smartphone), AR layers various computer-generated enhancements on top of your

existing reality. AR offers the ability to create new meaning by adding new ways of

interacting with your field of view.

Mixed Reality (MR): A hybrid of VR and AR, featuring several types of technologies

(e.g. sensors) combined within a single device.

360 Video: Uses omnidirectional cameras to simultaneously capture every angle of a

place or event to produce footage that simulates a live first-person viewing experience.

With a headset, 360 videos can be experienced in 3D, but, unlike VR and AR, there is

no interactive element. 360 videos, in conjunction with the accelerometer in mobile

devices (or clicks in a desktop browser) allow viewers to change the angle as they

move their phone.

Artificial Intelligence (AI): A computer system that is able to perform tasks normally

requiring human intelligence, such as visual perception, speech recognition, decision-

making, and language translation.

Artificial Intelligence (AI) technology is no longer reserved for the latest episode of

Westworld. Its ability to consistently learn and evolve its skills and capabilities offers

the alluring consumer promise of customized, detail-oriented, always improving

experiences, while offering brands more data and details than ever before. While the

definition may vary depending on what form of cognitive technology (e.g. machine

learning, automation, etc.) you are referring to, most will agree that the catchall term

‘AI’ was one of the stars of CES and the future key to unlocking consumer

understanding.

From robotics to social chatbots to voice-controlled platforms, AI is quickly becoming

the digital heartbeat of emerging technology, being built into products across the

industry, and testing the boundaries of what it means to be ‘smart.’

As marketers, AI technology pledges to be a way to grow a business while increasing

consumer happiness, thanks to its ability to constantly adjust and adapt to feedback

based on real consumer needs.

Whether it is consumer-facing customer service, merchandising, research or

another marketing function, AI is less about replacing humans, but rather an

opportunity to evolve unstable experiences and workflows.

For example, The North Face piloted a site helping consumers find coats via

AI-driven contextual product recommendations, resulting in higher conversion

rates for shoppers who used the AI tool than those who did not. Starbucks will

debut My Starbucks Barista this year, allowing users to place an order by

tapping a button and talking to the Siri/Alexa-like virtual barista bot to trigger

a nearby store’s barista to prepare the order within minutes.

There is no arguing that consumers need for being understood will catapult AI

into our everyday interactions. Those brands that leverage this technology will

amass new real-time consumer insights to drive growth and loyalty.

AI: THE HEARTBEAT OF TECHNOLOGY

NVIDIA

Nvidia, a huge player in the AI space, led the way at CES, making

announcements at the intersection of AI and deep learning, both in the

automotive space with autonomous cars and home entertainment with TVs.

WIIDII

WIIDII technology merges AI and real concierge services (with human personal

assistants) into one to assist users in everyday life, including professional and

personal travel by following them anywhere and answering requests instantly.

XIAOMI

Xiaomi launched Mi TV, a deep learning Artificial Intelligence TV that collects

information based on what you enjoy viewing and creates a list of suggestions. It

also features a razor thin screen with a thickness of only 4.98mm.

KOLIBREE TOOTHBRUSH

Kolibree Ara is the world’s first toothbrush embedded with AI. The toothbrush

has deep learning algorithms that are able to learn your personal brushing

habits and the more you use it, the smarter it gets.

LENOVO SMART GLASSES C200

Lenovo unveiled their AI-powered smart glasses C200, it is Lenovo’s first ever

smart glass that combines AR and AI. AI recognition software collects and

analyzes data from the smart glass camera, sensors and user history and

combines all the information with user's voice commands, gestures and

selections to act as an assistant to carry out various activities and be able to

provide useful information.

ANNOUNCEMENTS

While wearables stole the spotlight in recent years, this year connected home,

connected devices and other connected tech took center stage. While we have

seen opportunities within the connected home space before, this year felt like a

tipping point. Whether it’s in the form of a thermostat or security system, more

companies are turning to existing software platforms (e.g. Google’s Brillo, Apple’s

Homekit, Amazon’s Alexa) to connect devices versus building their own

ecosystem to make true interconnectivity a reality.

This year Amazon was a major part of the connected home story. For example. its

Alexa digital assistant and Amazon Dot replenishment service were integrated

into various products, enabling how consumers connect to and command

interactions from devices in and out of the home. The results are tangible steps

toward enhanced living that is connected device to device.

With these increased abilities, companies are taking more overt steps to

improve the security and safety of their connected devices and networks.

After all, the more things that are connected, the more opportunities there

are for security breaches, service attacks and theft of confidential

information.

It’s no longer simply about electronic dog food feeders or ovens that play

music as they cook your food (as fun as they may be to play with). As

connected homes continue to bring in existing platform power, augmented

reality, voice assistants and other technological mega powers, you'll see

that connected devices will begin to offer opportunities to engage with

your consumers at all touch points along the purchase journey, uncovering

new ways to provide tangible value and support.

BEYOND CONNECTED: CONNECTED HOMES, DEVICES & MORE

NORTON CORE IOT HOME SECURITY

Norton unveiled the Core at CES 2017, a consumer router which monitors for

suspicious activity and acts as an additional layer of security for connected,

IoT devices.

IDEVICES’ INSTANT SWITCH

A remote wireless Bluetooth smart wall switch, iDevice allows users to

designate additional points of power control anywhere in the home, with no

installation or wiring required. Securing to any wall like a traditional light

switch, it uses Bluetooth technology to pair any iDevices power and lighting

smart home product, providing unlimited flexibility and extended control of

the home, with Android, Alexa-enabled and HomeKit-compatible functionality.

SENGLED ELEMENT/PULSE LINK

Sengled, the intelligent lighting company demonstrated the Sengled Element.

It is a sleek way to seamlessly integrate into existing light sockets, while the

Pulse Link, an evolution of Sengled's flagship JBL Bluetooth speaker product,

serves as an adapter that connects to a TV or receiver to distribute audio

wirelessly to Pulse bulbs.

SAMSUNG

Samsung showcased the expansion of their Family Hub refrigerator, all of

which include touchscreens and a connected app. In addition, Samsung

showed off a four-in-one laundry system, FlexWash+FlexDry, which can wash

2 loads of laundry at the same time, and connect to Samsung’s smartphone

app to start, stop and monitor every cycle for both machines.

ANNOUNCEMENTS

With Amazon, Google, Apple, and so many other companies investing in voice-

activated experiences via digital assistants and voice-enabled tech, we’re finally

seeing new ways in which we interact with our devices. This year announcements

were made that showcased how much voice is changing the way we interact with our

connected devices.

Voice-activation and voice control could eventually compete with (or become) the new

computer interface, potentially replacing the traditional graphical user interface (GUI)

we’re used to, and drastically altering existing consumer behaviors (e.g.

swiping/typing). This could mean you’ll no longer swipe your device screen to unlock

apps, cue up Netflix or place an Amazon order. This year will be critical to seeing how

this new technology allows brands to assist consumers in their everyday tasks.

As tech like Amazon Alexa, Apple Siri, Google Assistant and other voice assistants enhance

skills, we will see more devices that actively listen and respond, increasing our expectation

of information and products at our beckon call. This includes tech-enhanced automobiles,

smartwatches and connected appliances moving from a techies’ fantasy to a large role in

how all consumers start, live and finish their days. Soon marketers will uncover better ways

to connect with consumers via enhanced ad targeting to deliver increasingly meaningful and

relevant messaging and experiences, and further altering the overall commerce experience.

VOICE-ACTIVATED EVERYTHING

The Consumer Technology Association (CTA) estimates total sales of voice-activated

digital assistants such as Google Home or Amazon Echo to be about 5 million units to

date, and expects that to double to 10 million in 2017.

LENOVO SMART ASSISTANT

Although it looks a lot like the Amazon Echo, Lenovo unveiled the Lenovo

Smart Assistant, a tall, tubular speaker that has Amazon’s virtual assistant

Alexa built in.

DISH HOPPER DVR

Dish announced that its Hopper DVR will be fully compatible with Amazon

Alexa in the next few months, allowing users to control their DVR entirely

with their voice.

FORD

Ford has become the first car company to embed Amazon’s voice-activated

digital assistant in its cars. The feature, which the company said would be

available this Summer, will also let people to add items to shopping lists,

extending Amazon’s ecommerce reach.

BAIDU

Chinese search giant Baidu has unveiled an AI digital assistant. Xiaoyu

Zaijia - or Little Fish - responds to voice commands using a combination of

pictures, text and speech. Unlike many rival Ais, it is dependent on a

touchscreen.

NVIDIA SHIELD

The Nvidia Shield is an AI-powered voice assistant for your home that can

be used to stream media, and comes with Google Assistant for voice

command features. Nvidia also announced Spot to further enhance the

capabilities of Shield through a microphone that can be fixed anywhere

around a house to talk to Google Assistant via Shield.

ANNOUNCEMENTS

Many people have made the case that CES is slowly but surely evolving into

an auto show and they are not entirely wrong in saying so. This year, there

was even more of an emphasis on auto technology, including self-driving

cars and driver-assist systems, all of which are designed to make

transportation a more passive (and less stressful) experience.

Alleviating drivers of many road-driven anxieties and frustrations, tech-

enhanced cars are providing the chance to turn transportation and

commuting into a more meaningful, brand-driven experience. For example,

if you no longer need to keep your eyes on the road, then you can free up

parts of the brain and senses that are usually reserved for focusing on the

route at hand– and both auto manufacturers and brands are excited by the

new consumer opportunities at hand.

This year partnerships were abound, with plenty of automobile and technology

companies coming together to pool their resources and expedite the future of

what we now define as the driving experience.

What the future holds for connected cars will depend on the speed of

technological advancement and the laws surrounding the road. However, the

increasingly autonomous and connected functions of today’s car is enabling

brands to test new ways of gaining the attention of their audiences via

traditional in home functions like shopping via Mixed Reality experiences for all

the senses. Again, this is about the attention and opportunity that comes with

increased connectivity across all facets of a consumer’s life, and how those

connections unlock new ways to provide utility and value.

DRIVING INTO THE FUTURE: CONNECTED CARS

AUDI/NVIDIA’S DRIVE PX

Audi AG is joining with Nvidia Corp in the race among auto makers and tech

companies to bring a fully self-driving car to market, using deep learning and AI

neural network to understand the environment that surrounds them.

FARADAY FUTURE

The startup, Faraday Future, unveiled the FF 91, a self-driving electric car that is

faster than its competitor Tesla. Additionally, it uses facial recognition to unlock

the car, has an auto-valet feature, and seat adjustments that link to your

smartphone.

FIAT CHRYSLER

Fiat Chrysler introduced its new car, the Chrysler Portal minivan, focusing on

more interior space, loading the car with technology for passengers and drivers,

as well as tech to allow for ride-hailing, car-sharing and delivery service

applications. They also worked with engineers at Panasonic Automotive to

integrate emerging technologies such as facial recognition and voice biometric

tech.

HYUNDAI

Hyundai took attendees for a ride in its IONIQ line of self-driving hybrid and

electric cars. Hyundai’s approach to autonomy focuses on leveraging things like

detailed maps, to supplement a lighter sensor load out and reduced costs both

for producer and consumer.

BMW/INTEL/MOBILEYE

Interesting bedfellows, BMW, Intel and Mobileye announced a plan to deploy a

fleet of 40 self-driving vehicles during the second half of 2017 that will drive

“globally under real traffic conditions,” and will be outfitted with AI computing

power, a data-center and advanced senor tech, courtesy of Intel and Mobileye.

ANNOUNCEMENTS

Forget The Jetsons’ Rosie or Star Wars’ R2-D2 and C-3PO; the latest robots move beyond

gimmick, bringing together IQ and EQ. At CES, robotics were not only incredibly cool to

demo, they were one of the most popular devices, with over 25 exhibitors showing off new

innovations. With the rise of robotics comes more personality enhancements, helping

humans not only rely on this technology but bond with their devices.

The intelligent, autonomous machines showcased ran the gamut, including:

1. Service robots - Robots that perform a specific task, like sorting data or filing

paperwork.

2. Social robots - Robots that have humanoid features designed to engage with

humans, such as play a game.

3. Fully humanoid robots - Robots designed to perform care functions, such as helping

the elderly within their homes or mixing you a drink.

Driven by highly evolved AI, robots are becoming increasingly attractive for

entertainment, everyday communication and task completion. This provides

opportunities to disrupt how your business works, from the supply chain to to

customer service itself.

As robots become smarter, thanks to constant learning, it is not about

replacing the human workforce, but amplifying opportunities to humanize

products and services via increasingly friendly technology.

THE RISE OF ROBOTICS

By 2018, sales of service robots for personal and domestic use will reach 35M units. Source: International Robotics Federation

ARISTOTLE

Mattel’s Aristotle is programmed to understand your child, since a child’s speech

patterns are different than an adult’s. It is built to live in a child’s room—and answer

a child's questions. Aristotle can recognize surroundings and communicate with a

user in an ever-evolving way.

ROBART

Robart demonstrated its autonomous navigation software for household/service

robots, which allows the robots to recognize surroundings and communicate with a

user in an ever-evolving way.

INTELLIGENT VISION SYSTEM

Industrial Technology Research Institute (ITRI), one of Taiwan's leading high-tech

applied research institutions, showed off an Intelligent Vision System for Companion

Robots that can play chess and join you for coffee.

UBTECH ROBOTICS

The company that created the cutting-edge Alpha Series of humanoid robots,

Ubtech, announced the premiere of KarBot—the first Jimu Robot on wheels. The

Jimu Robot KarBot Kit is the first to offer a buildable, programmable car that can

track and move along lines, as well as detect obstacles to avoid by driving around

them.

KURI BY MAYFIELD ROBOTICS

Kuri is a home companion that will sell for $699 this Fall, designed do everything an

Amazon Echo or Google Home can do, but with eyes and on wheels. Not only can it

run your smart home, but by using the built-in 1080p camera, it can also take

videos of your home or pets while you’re away.

ANNOUNCEMENTS

From the HoloLens developers edition release and the ever-churning Magic

Leap rumor mill to Pokémon GO and the resurgence of the smart glasses

movement, virtual, augmented and mixed realities were on the minds of many

in 2016. So, it is no surprise that for its second year, CES dedicated an entire

section of the floor to augmented reality (AR) called the Augmented Reality

Marketplace.

Within AR, many brands consistently thanked Pokémon GO’s popularity for

igniting consumer enlightenment in the technology and paving the way for the

introduction of new AR devices to market. In fact, while its popularity may have

dwindled, the game helped illustrate for brands the potential opportunities for

deeper engagement through an experience that layers a digital reality over a

consumers’ preexisting one in everyday experiences.

VR’s focus was less on headsets (although we saw plenty of new formats at

lower price points) and more on content to access via VR devices. When it

came to VR content, we saw a shift beyond games to immersive experiences,

with TV, movie and content production studios finding new ways and reasons

(e.g. visual novels, choose-your-own-adventure films) for consumers to invest in

VR devices.

Overall, we saw that as devices continue to become increasingly wireless,

consumer friendly and connected, more use cases will come to market to drive

AR-based content and executions beyond gaming. However, the future will not

be in the hardware itself, but in how brands experiment with mixed reality

experiences and offerings to deliver compelling, exciting, educational, and

inspiring content that truly engages audiences across touch points.

A MIXED REALITY

HTC VIVE

HTC launched trackers for its Vive virtual-reality system that users can attach to physical

objects such as bats or toy guns in order to make them part of a virtual reality adventure.

HTC also showcased a number of tracker-enabled accessories, including what it says is

the first VR camera, multiple rifles built for VR shooters and haptic gloves.

GOOGLE/BMW/GAP

Google announced two new retail partnerships with BMW and Gap, deploying its 3D-

scanning project called Tango. The partnership includes a virtual car showroom for BMW

and virtual dressing room for Gap.

ASUS’ ZENFONE AR

ASUS launched ZenFone AR, their smartphone that handles both VR and AR. It also

crams in a whopping 8G of RAM. ASUS says its ZenFone AR will be compatible with both

Google's Daydream VR platform as well as Google's Tango AR tech.

META 2

The Meta 2 enables people to use their hands to interact with holograms so they can

touch, grab, create and share digital content. It offers the widest field of view of any AR

product on the market, the most intuitive access to digital information, and support for

direct hand interaction with digital content and holograms. Meta 2 was presented and

demoed at MEC’s Innovation Uncovered event.

IBM/THE NY TIMES

IBM and The New York Times' T-Brand Studio branded content team unveiled an AR app

ahead of the release of the film, "Hidden Figures.“ Using 150 geo-fenced locations

around the U.S., the T-Brand Studio AR app lets users unlock "Outthink Hidden," an

experience with 3D computer graphics renderings, written histories, audio and video

about historical leaders in the fields of science and math.

ANNOUNCEMENTS

CARIBOO

Interested in connected cars but own an older

model? Aguila Technologies has you covered with Cariboo,

a connected vehicle device that allows used and new car

owners to take advantage of digital innovation. The driving

companion technology leverages any car for a smart

connected and collaborative experience.

RELAX HEADGEAR

The institute of CEA Tech, Leti, based in France

unveiled RELAX headgear, the first wearable

designed to promote brain fitness and stress

management via alpha waves. It works

by measuring brain activity by recording the reading

of electroencephalography (EEG), allowing users to

get maximum relaxation wellness management.

ALARM.COM DRONES

The subscription-based home security provider,

Alarm.com, is partnering with Qualcomm to develop

camera-equipped home security drones that can

automatically investigate unexpected noises and

activity. The idea is for the drones to be totally

autonomous, meaning that they could find their

way to the specific location of a tripped motion

sensor or a sudden noise, then send video of the

disturbance right to your phone.

ACTIVBODY ACTIV5

A revolution in daily fitness, Activ5 by Activbody is a wireless-

enabled, isometric-based strength training device that coaches

users through 5-minute, low-impact, full-body workouts, allowing

anyone with a smartphone to exercise anywhere while having fun.

KÉRASTASE HAIR COACH

L'Oréal debuted a connected smart hairbrush called the

Kérastase Hair Coach. The technology is powered by Nokia-

owned Withings and features a microphone (which listens to the

sound of brushing to identify patterns); an accelerometer and a

gyroscope (to analyze brushing patterns and count brush

strokes); and sensors (to determine if the brush is being used on

dry or wet hair). There is also an app, that notes how often hair is

brushed—and warn consumers if they are brushing too hard.

UNDERARMOUR SLEEPWEAR

Created by Under Armour and New England Patriots

Quarterback Tom Brady, a new wearable called the

Athlete Recovery Sleepwear is on the market designed

to help you sleep better. The garment has a special

pattern on the inside lining that's meant to absorb heat

and create something called "far infrared," which the

sleepwear transfers back to the body.

SLEEP NUMBER 360 SMART BED

The Sleep Number 360 Smart Bed is changing how you

sleep by adjusting to your movements in the night.

Additionally, it includes a foot warmer and tiny lights to

guide you to the bathroom at night. The bed also uses

SleepIQ, a biometric sensor technology that tracks your

heart rate, motion and breathing.

LEGO BOOST CODING BRICKS

Lego debuted a new line called Lego Boost aimed

at ages seven and up, that interconnects with

normal Lego pieces to bring pieces to life with

movement and audio. The programming still

happens via an iOS or Android app, but here’s the

genius: the code is stackable, just like Lego itself.

So anyone who knows how to pile up Lego bricks

already knows how to program it.PROJECT ARIANA

Razer also introduced Project Ariana, a prototype video

projector meant to provide ambience through Razer’s

Chroma system. Project Ariana can be used as an ordinary

4K projector and gives the impression of extending your

monitor across an entire room. It uses a 155-degree fisheye

lens and two depth-sensing cameras.

AMBARELLA

Ambarella gave us insight at CES into the direction of

the drone marketplace. They announced the H22 chip

for cameras in drones, which films in 4K HD video,

which includes electronic image stabilization, removing

the need for gimbals. Ambarella also announced the

H3 chip, geared at high-end drones that allow 8K Ultra

HD video at 30 frames per second.

PROJECT VALERIE

When one laptop screen just isn't enough, there's the Razer

Project Valerie. This thick (1.5-inch) case holds a normal 17-

inch display and two additional 17-inch displays that pop out

from either side. Razer calls the arrangement "an automated

deployment mechanism," which is an overly complicated way

of saying they snap into place without needing adjustment.

CARNIVAL CRUISE WEARABLE

Carnival Cruise introduced their new app and quarter-sized

"smart medallion" called the Ocean Compass. The wearable

is designed to eliminate the passenger headaches like long

boarding lines and messy payment systems.

COROS LINX HELMET

Since it is dangerous to ride your bike while

listening to music, the Coros Linx features two bone

conduction transducers that deliver audio from

your phone without cancelling out surrounding

street noise. You can change songs and adjust the

volume through a smart remote that is mounted on

your handlebars. There is also a special sensor on

the back of the helmet that will send a text

message to an emergency contact in the event on

an accident.

Our house is going to become AI enabled.

Jarvis is going to be realized. Mark

Zuckerberg built his own Jarvis for his

home, but I decided we should build it for

all of you.

-Jen-Hsun Huang, CEO & Co-Founder, Nvidia

Thanks, Pikachu, but AR can

be so much more.

-Ryan Pamplin, VP Sales &

Partnerships, Meta

Perfect is the enemy of

progress. Every step moves

things forward.

-Mick Ebeling, CEO & Founder,

Not Impossible Labs

AI will make smart products even smarter

and more accessible. CES is a cornucopia of

innovation improving lives...We’re on the

cusp of great change. But because we are in

the tech industry, we must not fear change.

-Gary Shapiro, President and CEO, Consumer

Technology Association

At Nissan, we don’t just

imagine. We do.

–Carlos Ghosn, CEO, Nissan

We recognize that each guest is

different, and the things that

make them happy are different.

-Arnold W. Donald, CEO, Carnival

Cruises

5G could generate up to $3.5

trillion in revenue in 2035, and

support up to 22 million jobs.

-Steve Mollenkopf, CEO, Qualcomm

The biggest mistakes that companies

make is pushing a product that an

online shopper already bought

instead of recommending something

that is related.

–Diaz Nesamoney, CEO, Jivox

For more fun, check out #MECatCES on MEC’s social platforms.

To stay on top of MEC’s latest Thought Leadership, which

continues to explore many of the themes and technologies seen

at CES 2017, visit www.mecglobal.com or ask your Client Lead

about the live presentations.

For questions, contact: Whitney.Fishman@mecglobal.com