Measuring Your Intranet's Activity Through Social Network Analysis - Gordon Ross
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Thinking Network Thoughtsmeasuring your intranet’s activity using social network analysis
Gordon RossVice President & PartnerOpenRoad Communications
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@gordonr @thoughtfarmer#sisw
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CC: Michael Krigsman, Flickr http://www.flickr.com/photos/mkrigsman/3428179614/
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Who is connected to whom?
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How does information, influence, and power
travel through the network?
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What action can I take to have an effect on the
network?
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Wikimedia Commons: http://commons.wikimedia.org/wiki/File:Maasai_tribe.jpg
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
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Node A Node B
Tie
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Gordon Darren
work together
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JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
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JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Sarah and Steven share highest closeness, nearest to everyone
Jennifer has the lowest closeness, is the furthest “away”
Claudia has the highest betweeness, is a bridge to Ben & Jennifer
Susan has the highest degree, most connections
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JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
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JenniferBen
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
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Let’s get back to the intranet, shall we?
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ChristinaBevin
commented on owns
12 months289 users7140 comment ties
Intranet page
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Cool. How’d you do that?
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“Social Network Analysis is to Enterprise 2.0 systems what Business Intelligence is to ERP systems.”
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1. Define your analysis goals
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What is it about your intranet that you're interested in analyzing?
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2. Collect and structure your data
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Bevin
Bevin
Christina
http://Intranet/HR/policy/1386
Node Node
Bevin Christina
Bevin Tara
Node Node
Bevin 1386
Bevin 2723
Tara
http://Intranet/HR/policy/2723
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3. Interpret your data
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4. Prepare your findings
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Source: SocialAction, University of Maryland
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CC – Leo Reynolds , Flickr http://www.flickr.com/photos/lwr/3578321624/
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Source: http://gapingvoid.com
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Source: http://johngushue.typepad.com/blog/2007/11/curious-george-.html
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Image: Jessica Hagy, Indexed, http://thisisindexed.com/