Measuring the ROI of Your Social Media Efforts€¦ · Measuring the ROI of Your ... outposts and...
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Measuring the ROI of Your Social Media Efforts Heidi Sullivan Vice President, Media Research, Cision @hksully
Transcript of Measuring the ROI of Your Social Media Efforts€¦ · Measuring the ROI of Your ... outposts and...
MeasuringtheROIofYourSocialMediaEfforts
HeidiSullivanVicePresident,MediaResearch,Cision
@hksully
• Usemetricsthatma;er
• Trackandmeasuretheimpactofwordofmouthcampaigns
• DevelopyourbusinessobjecEves
• Establishbenchmarksforsocialmediameasurement
4KeystoSuccessfulSocialMediaMeasurement
Ayearandahalfago,only16%ofprofessionalssaidthattheymeasuretheROIoftheirsocialmediaprograms.
DevelopingBusinessObjecEves
Increasesales/leads
Developtrust/socialcapital
Raiseawareness
Drivetraffic
ManagereputaBons
Gaincustomerinsight
EstablishingBenchmarks
IdenBfyinfluencers LocatecommuniBes
DetermineshareofconversaBon
Knowyourkeywords Pickyourmetrics
MonitoringUseaprofessionalsoluBonlikeCisionorRadian6toeasilytrackandmanagemenBonsacrossoutpostsandmeasurewithinyoursoKwaresoluBon.
IfyouarejustgeNngstarted,anddon’thavethebudget,usefreetoolstomonitor–itjusttakesmorelegwork.
UniqueVisitors(UVs)perDay/Month
Likes/Votes
SenBment
TimeSpent
NewVisitorsvs.ReturnVisitors
Inboundlinks:thecurrencyoftheWeb
Blogcomments
TwiZer:Retweets,Follower/FollowingRaBo,Engagement
CitaBonsonsocialnewssharingsites
MetricsThatMa;er
► Developbusinessgoalsandbenchmarks
► MonitorthesocialwebforbrandmenBons,keywords,compeBtors
► Mapyourmetrics
► ShowROIbasedonobjecBves/benchmarks
Tracking&MeasuringYourResults
MeasuringtheROIofYourSocialMediaEfforts
Ques%ons?
