Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold...
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Transcript of Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold...
Measuring the Hispanic Opportunityby: Tom Kadala, President
Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ
© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved
About us:ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns.
We are all about conducting Research that Pays Off!
Our expertise...We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings.
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The Hispanic Opportunity
In this Presentation - Evaluate Key Metrics for
• Overall Hispanic Markets• Hispanic Online Behavior
Hispanics Online – metrics
Key Hispanic Metrics - Overall
1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household
Income)
Hispanics Online – metrics
US Population ‘09
Source: US Census
US Hispanic Population
Source: US Census
US Citizenship Status
Source: US Census
Age
Source: US Census
Population Projection
Source: US Census
The New ‘Minority–Majority’
Source: US Census
English Language Fluency
Source: US Census
Generation
Source: US Census
Country of Origin
Source: US Census
Level of Education
Source: US Census
Income
Source: US Census
Income
Source: US Census
Purchasing Power - 2008
Source: Hispanic PEW
Purchasing Power - 2013
Source: Hispanic PEW
Key Hispanic Metrics - Online
1. English language fluency2. Generation3. Country of Origin4. Level of education5. Household Income 6. Purchasing Power (Aggregate Household
Income)
Hispanics Online – metrics
% Online – Language Fluency
Hispanics Online – trends
% Online - Generation
Hispanics Online – trends
% Online - Country of Origin
Hispanics Online – trends
% Online – Level of Education
Hispanics Online – trendsi.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.
% Online – Household Income
Hispanics Online – trendsi.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.
% Online – Purchasing Power-AHI
Hispanics Online – trends
% Hispanics Online
1. % Online – High Score2. % Online – Low Score3. % Hispanic Internet Usage4. % Hispanic Mobile Web Usage
Hispanics Online – metrics
% Online – High Score
Hispanics Online – trends
% Online – Low Score
Hispanics Online – trends
% Hispanic Internet Usage
Hispanics Online – trends
% Hispanic Mobile Web Usage
Hispanics Online – trends
Sample Projects and Services
1. Data Collection at Events - Events-based Research2. Hispanisize™ a non-Hispanic Workforce3. Hispanic Business Leadership Development Programs4. Mentorship Programs5. ROI Analyses for Multicultural Sponsorship Funds 6. Multicultural Component Analyses in Select Markets7. Facilitated Discussions – Business Model Innovations 8. Speaker, Lecturer, and Master of Ceremonies
Hispanics Online – metrics
Measuring the Hispanic Opportunityby: Tom Kadala, President
Prepared for: MCHACC – Rainbow Gold Program MeetingPresented on: September 16, 2010 in NJ
© Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved