10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Innovative AdvertisingTitle: Measuring interaction in digital publicationsSpeaker: Ed Hewett, Manager of Digital Analytics,Omniture Business Unit, USA

Media Port

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Ed Hewett, Digital Publishing Analytics, Adobe Measuring Interactions in Digital Publications

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Metrics provided by Condé Nast and Adobe Digital Publishing Suite

2

1000+

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Digital publications unlock new opportunities

3

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We’re here, now what?

4

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Run Your Business

reporting & research

Three reasons metrics matter for digital publications

5

Generate Revenue

ad sales & operations

Engage Users

personalize & optimize

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Metrics aren’t just about reporting, you must take action

6

0

50

100

150

200

Jan Feb Mar Apr May Jun Jul Aug Sep

Digital Magazine Content Views (in millions)

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Case Study: Condé Nast

7

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Case Study: Condé Nast

8

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Case Study: Condé Nast

9

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Case Study: Condé Nast

10

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Case Study: Condé Nast

11

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Case Study: Condé Nast

12

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Currency metrics for digital publications

13

Unique Readers

Reading Sessions

Content Views

Total Time Spent

What Metrics Do You think should be included?

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Adobe’s audience certification program

14

Your Sites, Publications, & Apps

Your Data

Enforced Implementation Standards Consistent, comparable measurement

Industry Standards MRC, IAB, …

+

+

+

Certified Audience Data =

Adobe Tag

App SDK Digital Publications

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Adobe’s audience certification program

15

My Digital Pub

Readers per

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YOU’RE INVITED Come join the conversation

tabletmetrics@adobe.com