Measuring Extension Impacts

Ruby WardRuby.ward@usu.edu

Outline

• Motivation• What are impacts• Examples

– Manufacturing Extension Partnership– Agronomy– Water Check

• Where to from here

Motivation

• Communicate with Stakeholders• Show why Extension programs are

important• Legislature is asking for this type of

information

What are impacts?

• Outputs measure what we do– Workshops, number of participants, etc.

• Impacts measure the effects of what we did– Helped a company increase sales

• Not all USU Extension programs will lend themselves to measuring impacts

• There are USU Extension programs that can measure impacts.

Measuring Impacts

• Measuring impacts will be a process• Look for areas where it might be possible• There will be a need to make assumptions• Do not try to over reach

– Believable and backed by some data

• Different types of impacts– Social – better health, improved nutrition,

lower, fewer high school dropouts, etc. – Environmental – decreased water use,

improved air quality, etc.– Economic – increased sales, increased jobs,

reduced costs, etc.

Economic Impacts

• Direct Effect – change in sales or jobs because of extension programs

• The direct effect has a larger impact or multiplying effect on Utah’s Economy

• IMPLAN software can measure the multiplying effect and the effect on State and Federal tax revenue

• IMPLAN requires the direct effect and then calculates the multiplying effect

• Direct Effect – what actually happened• Indirect Effect – increased business to business

purchases of supplies needed for the increased sales

• Induced Effect – Increased purchases from increased employee compensation and profit

• Total Effect adds all three• Multiplier –For every $1 of direct effect an

additional cents of economic activity in Utah– Multiplier = Total Effect / Direct Effect

Extension Annual ConferenceMarch 5th, 2014

Stephen ReedDirector of Operations

stephen.reed@usu.edu

Measuring Impacts: A Manufacturing

Perspective

Different Types of IMPACTS

What is MEP?

Economic Development Partnership

Modeled after Ag. Extension

Industry3900 Mfgs

StateGOED

FederalDept of Commerce

Center Strategy

Broaden Market Penetration

Maintain Funding & Financial Health

Build Brand Awareness

Positive ImpactsStrong Partnerships and Resources

Discovery Process & Pull System

Support Economic Development

Clusters

Primary Strategic Objectives:

Market Understanding

Medical Device

Food Manufacturing

Nutraceutical Supplement

Business Model

Discovery Process(Case Open – Needs Audit)

Affiliate Partners vs. 3rd Party Providers

Regional Offices

Quickbase CRMSales Process & Project Tracking

Original Performance Measurements

Market Penetration (how many worked with)

Number of people Trained (“butts in seats”)

What “WE” said we did…….

Current Performance Measurements

New ClientsTotal Clients ServedSales Increases & RetainedCost SavingsInvestment (Process/Product, Equipment, Information Systems, Workforce)

JOBS !!! Created & Retained

What “THEY” said we did…….

Financial Viability

IMPLAN Study

State FundingLine item

Legislative Document and Tours

Performance

Discussion & Questions

THANK YOU!!!!!

USU Extension Agronomy Program

Impact of USU Extension Agronomy

• Many types of interactions with farmers in Utah

• Measure the effect of all the interaction not a specific program

• Small grains, corn and hay (alfalfa and grass) account for 90+% of crop production in Utah

• Looked for increase in average yield

How measured

• Clicker questions at crop schools– Box Elder, Cache, Iron, and Sevier Counties

• Asked how many acres and what percent increase in yield– Small Grains– Corn and Corn Silage– All Hay (Alfalfa and Grass)

• 157 usable responses

Direct Effect of Agronomy Impacts

 Acres

reported% yield

increase

Value of prod. /

acreChange in Revenue

Small grain            16,557  8.3% 409 560,890

Corn 38,167  7.3% 1,033 2,889,650Hay 49,159  7.2% 678 2,413,013Total 103,883 7.4% 5,863,552

11.3% of total acres for those crops in Utah.

 Survey Results

Increased % of Total Acres Affected

All Utah Acres

Acres reported      103,883 

           229,000     458,000        916,000 

% of total acres 11.3% 25.0% 50.0% 100.0%Avg. yield increase 7.4% 7.4% 7.4% 7.4%Added Value $5.8 mil. $12.9 mil. $25.9 mil. $51.7 mil

Results with Multiplying Effect

Survey Results

Increased % of Total Acres Affected

All Utah Acres

Added Value $5.8 mil. $12.9 mil. $25.9 mil. $51.7 mil

Indirect & Induced $3.9 mi. $8.5 mil. $17.0 mil. $34.1 mil.Total Value $9.7 mil. $21.4 mil. $42,888 $85.7 mil.Multiplier 1.66  1.66  1.66  1.66 Total Jobs  53.6  118.2  236.3 472.6

State & Local Tax Rev.  $54,000 $119,000 $238,000 $476,000Federal Tax Rev.  $251,000 $553,000 $1.1 mil. $2.2 mil.Total Tax Rev.  $305,000 $672,000 $1.3 mil. $2.7 mil.

USU Extension Water Check Program

What is a Water Check?

The largest one-on-one educational outreach program for outdoor water use in the nation

– Site walk-through to identify problems– Catch cup, water pressure, soil tests– Customization of an irrigation schedule– Summarization of findings and educational

resources

On average, Utahns participating in the Water Check Program save

25,750 gallons of water annually, reducing the amount of water applied to landscapes by 8%.

Impacts

Savings from PRE-Water Check year to POST-Water Check Year

27,750 Average gallons saved in landscape irrigation water per household

8% Average reduction in water application to the landscape

4% Average reduction in water applied to landscapes vs. actual plant needs