Measurement
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Transcript of Measurement
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The next 10 minutes
Measurement tools
For Social Media platforms
By
A non techie!
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Traditional model (example)
Brand awareness
Advertising, print, TV
Cold calling
Sales visits
Sale
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Social media example
SM Platforms
Blog/ WWW
Opt in/ follow
Interact/ comment
Outcome
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Types of measurement
Followers (better to have 1,000 or 100?)
Eyeballs/ views
Mentions/ posts and comments
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Define your outcomesCreate a journey for your followers/ fans/ subscribers to
go down so they end up with a call to action which
Achieves your outcome.
So.... Lets say your outcome is phone calls off your web
Site
You could.....
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What can you measure? LinkedIn
Connections
Group members
Contributions to discussions
Click through
Fans
Friends
Page views
Click through
YouTube
Subscribers
Views
Click through
Followers
Mentions
Messages
Click through
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What can you measure? Blog
RSS
Page views
Other blog mentions
Click through
Email subscribers
Followers
Click Through
Page views
Outcome
How many calls (tip: pick an 08 or IP 01/02 numberwith web stats so you can measure)
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Group them into
Eyeballs
Followers
Mentions/ posts
By tool
Links
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Can look something like this
SM Tool Eyeballs Mentions/ Posts Followers/ Members Links/ subscribers
LinkedIn 100 3 400 1000
Twitter 200 60 1500 25
Facebook 150 20 2000
YouTube 200 1 200 100
Blog 500 50 300 40
Email sub 50 600
Total/ Month 1200 134 5000 1165
Then trend these results to measure changes and outcome...
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Some measurement tools to help Bit.ly - Shortens URLs Cross Platform Analytics + Free
Google Reader Google Alert
(“feed” RSS)
Twitter Search
(RSS feed)
RSS results
Google Analytics, facebook (insights) and YouTube
Radian 6 (costs), Pepsi, AMD, Dell….
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Questions please?