Measure it! presentation
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Measure It! Social Impact Workshop
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Transcript of Measure it! presentation
Measure It! Social Impact Workshop
Introductions
Social impact – key principles
Examples of measurement tools:
SROI
Social Audit
Outcome Stars
Activity
The workshop
IT’S OUR REASON FOR BEING! Improve your organization’s credibility
Prove the need and help define the market for your services
Inspire your staff and volunteers
Communicate the difference your business makes
Provide powerful publicity and marketing materials
Give you the information you need to improve
Help you secure future business
Assist with future funding or investment
Why measure social impact?
Social impact
Inputs •Resources invested, activities carried out
Outputs•Direct results of activities, e.g. number of
people supported
Outcomes •Changes as a result, e.g. more confidence, more employable
People with poor mental health will have improved well-being and reduced debt stress
Or
In 6 months, 100 people will have reduced stress about their debts
Example SMART outcome
Establishing service level agreements will lead to improved standards in housing, policing, environment and public services
Or
In 3 years, residents will report a increase of 10% in satisfaction with policing
Another SMART outcome
Social Return on Investment (SROI)
Social Audit Network
Outcomes Star
Local Impact Measurement Tool
Social Impact Tracker
Lamplight
The Rickter Scale
ECCO
The Questant Process
Social impact measurement systems
SROI calculates a monetary value for the social, economic and environmental outcomes created by an activity or an organisation
Creates a ratio e.g. £3 ‘return’ for every £1 ‘invested’
Involves stakeholders
Seven principles (see next slide)
www.thesroinetwork.org
Social Return on Investment (SROI)
SROI continued
Recognised and respected system
Can be used by organisations from any sector
Consistent approach
Helps to identify strengths, weaknesses and areas for improvement
Self Assessment Tool available
Global Value Exchange
Can be complex
Cost implications
May not be suitable for smaller or newly established organisations
Still elements of subjectivity
Monetising things not of monetary value
Limited comparability
Pros Cons
Social Audit Network
Social Accounting and Audit (SAA) = assessing the social value generated by an organization
Creating a set of ‘social accounts’ alongside financial accounts
Uses outputs/indicators/outcomes concepts
Stakeholder analysis
8 key principles – purpose, scope, stakeholders, ‘materiality’, comparisons, transparency, verification, embedding www.socialauditnetwork.org.uk
SAN continued
Pros
Builds on existing reporting systems
External verification and ‘sign off’
Engages wider audience
Established and respected
Cons
May not be suitable for organisations starting out measuring social impact
Time
Cost of verification
Outcomes Star
Set of tools for working with people
20 different versions for different client groups
Scales/assessment
Can be averaged/summarised
www.outcomesstar.org
Outcomes Star continued
Pros
Sector specific
Consistent scales enable comparability across sectors
User friendly for both practitioners and service users
Detailed information
Online/web version
Cons
Information still needs to be analysed to illustrate wider impact of organisation or project
Less suitable for organisations not providing direct support to service user groups
May be intrusive
Modest licence fee
Set up your own system
What is the need/what are you trying to achieve?
How will you measure this, e.g. use a simple feedback form
Gather the data
Analyse/evaluate the information
Write a report!
Do it yourself!
Global Value Exchange: www.globalvalueexchange.org Charities Evaluation Services: www.ces-vol.org.uk Big Society Capital Outcomes: www.bigsocietycapital.com/outcomes-matrix Social Impact Tracker: www.socialimpacttracker.org Social Value Hub: www.socialvaluehub.org.uk Outcomes Star: www.outcomesstar.org.uk Social Impact Scotland: www.socialimpactscotland.org.uk
There’s loads more!
Resources
Over to you…
Individually: set two outcomes for your organization’s work (5 mins)
Then
In small groups: discuss these and ways of measuring them (10 mins)
Gareth Hart
Director, Iridescent Ideas CIC
07786 863206
www.iridescentideas.com
Contact us
