Measurable & meaningful

39
Useful, Beautiful, Digital
  • date post

    17-Oct-2014
  • Category

    Design

  • view

    1.276
  • download

    6

description

Digital is a maturing industry now, compared to 10 years ago...We’ve become very good at the measurable. Infact, much of the what we do is becoming comoditised.Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.

Transcript of Measurable & meaningful

Page 1: Measurable & meaningful

Useful, Beautiful, Digital

Page 2: Measurable & meaningful

Measurable & meaningful

Page 3: Measurable & meaningful

Measurable & meaningful

Bathcamp 298th February 2012

Page 4: Measurable & meaningful

DesignBranding& Advertising

Page 5: Measurable & meaningful

Acronyms

Page 6: Measurable & meaningful

Acronymscms

htmlseoux

Page 7: Measurable & meaningful

Acronymscms

htmlseoux wow

Page 8: Measurable & meaningful

Design?

Page 10: Measurable & meaningful

What do we present?

Page 11: Measurable & meaningful

What do we present?

Page 12: Measurable & meaningful

What do we present?

Page 13: Measurable & meaningful

DesignBranding& Advertising

Page 14: Measurable & meaningful

Core idea

Product

Communication

Behaviour Environment

Page 15: Measurable & meaningful

Core idea

Product

Communication

Behaviour Environment

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

Page 16: Measurable & meaningful
Page 17: Measurable & meaningful
Page 18: Measurable & meaningful
Page 19: Measurable & meaningful

ArchetypesProvide a scientific framework to map human motivation and creative meaning.

(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).

Page 20: Measurable & meaningful
Page 21: Measurable & meaningful
Page 22: Measurable & meaningful
Page 23: Measurable & meaningful

Archetype diagram by Charles Walker: Brand Communications.

Page 24: Measurable & meaningful

Creator

Motto: If you can imagine it, you can create it.

Page 25: Measurable & meaningful

Brand environment

The visual language is bold, vibrant, energising and vivid.

Colours are bright, warm, radiant, cordial.

Page 26: Measurable & meaningful

DesignBranding& Advertising

Page 27: Measurable & meaningful

Influencing behaviour

Page 28: Measurable & meaningful

Subscription

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 29: Measurable & meaningful

Subscription

Economist.com $59

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 30: Measurable & meaningful

Subscription

Economist.com $59

Print subscription $125

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 31: Measurable & meaningful

Subscription

Economist.com $59

Print subscription $125

Print & web subscription $125

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 32: Measurable & meaningful
Page 33: Measurable & meaningful
Page 34: Measurable & meaningful

Visual storytelling

Page 35: Measurable & meaningful
Page 36: Measurable & meaningful
Page 37: Measurable & meaningful

Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js

Page 38: Measurable & meaningful
Page 39: Measurable & meaningful

@[email protected]

The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

Economist subscription offer by Dan Arielyhttp://danariely.com

Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/

Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856