Meaningful Experiencescompany in Europe. In May 2015, the business in Spain was sold, leading to the...
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Meaningful Experiences
Transcript of Meaningful Experiencescompany in Europe. In May 2015, the business in Spain was sold, leading to the...
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Meaningful Experiences
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Profile
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Erretres is a branding and digital consultancy based in Madrid and New York, which works with an international ambition and a vocation to build brands which become leaders within their respective sectors.
With clients and projects in Europe, Asia and America, the value we contribute is supported by three fundamental tools: strategy, innovation and digital transformation.
At Erretres, good design is the lingua franca which allows us to successfully tackle increasingly complicated problems in the most diverse of markets.
We are a team which is fully committed to each project that we take on, putting the end user at the centre and our clients by our side. We work as a team to exceed all expectations, going further than could ever be expected.
We offer unique Strategy + Branding + Digital expertise.
Branding Excellence
Erretres. The Strategic Design Company
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¬ Top Talent Senior Team¬ Multi Award Winning Design Excellence¬ Multi Sector International Expertise¬ End to End Projects¬ 360º Strategic Branding Projects¬ Top International Connections¬ In-House Digital Excellence¬ Tailor-Made Methodology¬ A Focus on International Expansion ¬ Customer-Centric Approach
WhyErretres?
Erretres. The Strategic Design Company
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Clients
Erretres. The Strategic Design Company
LA
UK
UAE
CHN
PE
ECU
International ExpertiseSince 2003 Erretres has developed projects around the world
El PaísCanal +Viesgo
BarcelóMeliá Hotels
EverisMuseo del Prado
McKinseyKPMG
CamperUnicef
MatadorPachá Group
MangoBankia
El Corte InglésBanco Financiero
Banco Pichincha
Intu GroupVisa Europe
Virgin Money
NetEaseHitachi
AsicsSido Japan
Eko InstrumentsNTT Data
United Nations
Quantum Squares
Museo LasarSegall
Methabook
Madrid, Main Office.
Madrid, Main Office
Commercial Office.
Tokyo, Commercial OfficeES
JPN
BR
NY
30+ Laus Awards.
The Lovie Awards
D&AD Awards.
Best Branding Agency.
BARCELONA
LONDON
LONDON
MADRID
Awards
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Erretres in Projects
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Canal+CANAL+ Spain, the pay television satellite network, asked Erretres to radically renew the branding of a company that had lost its prestige and visibility.
Research & AnalysisBrand StrategyVisual IdentityVerbal IdentityBrand ArchitectureVision & ValuesMission & AttributesBrand ManualNamingBrand ImplementationAudiovisual BrandingInternal CommunicationsBranded SpacesTone of VoiceBrand PlatformMerchandise
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360º Branding
Total Repositioning of the Visual & Verbal Identity
Top Market Awards
Increased brand value and market recognition
Bought by Telefónica for 796m €
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ViesgoE.ON is the most important power company in Europe. In May 2015, the business in Spain was sold, leading to the decision by the shareholders to update the brand.
Research & AnalysisBrand StrategyVisual IdentityVerbal IdentityBrand ArchitectureVision & ValuesMission & AttributesBrand ManualInternal CommunicationsSignageBrand ImplementationThe look and feel of the websiteBrand LaunchBrand PlatformTone of VoiceNamingMerchandise
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Reformation of an energy company which is more than 100 years old
More than 730.000 clients in Spain
A global communication campaign for all stakeholders
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Banco PichinchaBanco Pichincha is the largest
private bank, by capitalization and
number of depositors, in Ecuador.
Main bank of the Pichincha Group.
In March 2010, it became the first Latin American bank to receive
the license from the Spanish
authorities to operate directly
as a commercial bank in Spain.
Research & Analysis
Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Vision & Values
Mission & Attributes
Brand Manual
Naming
Brand Implementation
Internal Communications
Signage
Tone of Voice
The look and feel of the website
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Rebranding the most important bank in Ecuador
A brand which is more than 110 years old
A new monolithic Brand Architecture
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LifeStartLifeStart is the new challenge platform, an initiative by Virgin Money which will give students the opportunity to improve their career prospects, engage with employers and business leaders, manage their money more smartly, and learn how to grow or start a business.
Research & AnalysisBrand StrategyVisual IdentityVerbal Identity
A project by
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Brand Sprint for a Virgin Money project.
Brand identity for a digital education project in the United Kingdom.
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QuantumQuantum Energy Squares is a company based out of Santa Monica, California. The product is a range of energy bars infused with as much natural caffeine as a cup of coffee and the same amount of protein as a whole egg, plus macros for long-lasting energy (100% Vegan, Gluten-Free, Soy-Free, Non-GMO, Non Dairy, No Artificial Colors or Flavors).
Analysis and researchBrand strategyVisual identityVerbal identityVision and valuesMission and attributesPositioningStrategic conceptTone of voiceBrand platformMerchandise
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360º rebranding project & packaging & web design
Positioning strategy, storytelling and communication
Energy squares brand in Santa Monica, California
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Hamman Al-ÁndalusHammam Al-Ándalus is the modern interpretation of the Arab baths of Al-Ándalus. With locations in various Spanish cities, the baths are situated on top of singular archeological ruins and recreated through exceptionally beautiful architecture.
Research & AnalysisBrand StrategyVisual IdentityVerbal IdentityBrand ArchitectureVision & ValuesMission & AttributesBrand ManualBrand ImplementationCommunication applicationsThe look and feel of the websiteAudiovisual BrandingBrand LaunchBrand PlatformTone of VoiceNamingMerchandise
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360º Experiential Rebrand
Consultancy & Audit of Services
Improving the value of the brand and the profile of the customers
Average spend up 38+%
Visitas web 47%+
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Ramses LifeLocated in the emblematic Puerta de Alcalá (Madrid) and designed by Phillipe Starck, Ramses is the setting of this exclusive concept, one which brings together the most complete lifestyle and gastronomy offer in the city. Divided into seven different areas, each is devoted to providing a unique, distinct and immersive experience.
Research & AnalysisBrand StrategyVisual IdentityVerbal IdentityBrand ArchitectureBrand ManualInternal CommunicationsBranded SpacesBrand ImplementationThe look and feel of the website
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360º brand experience ecosystem
Multifaceted lifestyle scenario
Philippe Starck interior design concept meets Erretres experiential design
Madrid’s top VIP landmark
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CivitatisCivitatis is a digital company of tourism services and vacation experiences that has two business units: tourist guides and complementary services, such as hotel reservations and excursions.
Research & AnalysisBrand StrategyVisual IdentityBrand ArchitectureBrand ManualBrand ImplementationThe look and feel of the website
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Tourist services website
Identity and digital platform
Closed 2017 with 28.8 million in sales, a growth of 62%
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EcoalfEcoalf is a sustainable fashion company that was born in 2009 with the aim of creating a clothing brand with style and values, placing itself at the forefront of textile research with intense innovation development in its work process. It has active partnerships all over the world.
Web DesignEcommercePackagingRetail StrategyResearchVisualsStyle Guide
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Revenue Income 52+%
Average Spend 25+%
Conversions 57+%
Average Time Spent on Website 188+%
Visitors 48+%
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Sido JapanSIDO is a brand of Japanese fashion underwear whose incredible quality is the result of the innovative patented material Hohtai, as well as the weaving, dying, pattern making and sewing processes, which are carried out in their entirety in Japan.
Research & AnalysisBrand StrategyVisual IdentityBrand ArchitectureBrand ManualBrand ImplementationPackaging
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Rebranding for a Japanese fashion underwear brand
360º Rebranding
Strengthening Brand Recognition
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YessingYessing is a new fashion apparel brand founded under NetEase, a leading China-based Internet technology company that pioneered the development of applications, services and other technologies for the Internet in China. The net income of NetEase was 549.9bn USD in 2016.
Strategy AuditVision & Values Mission & Attributes Visual IdentityBrand ArchitectureBrand Manual
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A Chinese sports fashion brand belonging to NetEase relies on Erretres
A clearly differentiated brand compared to the competition
Strengthening Brand Recognition
