Meaningful connections 05142013

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  • 1. Meaningful Connections:Successful Social Media Strategies
  • 2. Meaningful Connections
  • 3. Emergence of Social MediaSocial media has emergedto be the first instance ofcommunication about a crisis,trumping traditional firstresponders that includedpolice, firefighters, EMTs,and journalists. Federal Bureau ofInvestigation
  • 4. Corporate Digital Strategy Objectives Audiences Messages
  • 5. Corporate Social Strategy Engagement Measurement Assessment
  • 6. Your Audience
  • 7. 5 Behaviors on the Social WebWatch79.8%Share61.2%Comment36.%Produce24.2%Curate