Mean Motocross Machines

Cortney RobertsonPaul Garcia

Wes Schmidt

Background

• In the early summer of 1996 Wes’s dirt bike broke down, and instead of buying a whole new bike he called up Cortney and Paul to lend a helping hand building a new bike. Shortly after the three teamed up to build more bikes and sell them. Thus Mean Motocross Machines was started.

Roles

• CEO- Wes Schmidt• CFO- Cortney Robertson• CTO- Paul Garcia

Company InfoWe Sell parts• Throttle• Tires• Clutch• Engine • Brakes

We Repair BikesAny problem we can fix it1. Contact repairman 2. Set appointment date3. Bring in bike 4. Inspection of bike5. Follow up call with price6. Do Repairs 7. Pick up bike

We Sell Bikes• Kawasaki CRF70F ;$5,000• Honda XR400R ;$5,500• Yamaha Enduro 250 ; $6,300 • KTM Moto 450 ; $3,500• Suzuki CR250 ; $5750

We Buy BikesProcess to selling a bike to Mean Motocross Machines.1. Contact either in-store or via web.2. Set up appointment with sales

representative3. Viewing of the bike4. Negotiating price

Storefront

• Mechanic shop• Dirt Bikes on display• Bring in bikes for sale• Purchase bikes, and other bike accessories• Store front customers – Local– Looking for work done on their bike

Website

Order Parts• Throttle• Tires• Clutch• Engine • Brakes

Order Customized bikes1. Pick make 2. Pick model3. Pick year 4. Engine size5. Color/Design 6. Price range

Price comparison & BlogWe guarantee to publish book value prices alongside our price. Also blog features for feedback.

Contact Information Published contact info on the site of the store location. As well as phone numbers to storefront as well as the repair shop.

Customer Demographics

Storefront customers • Region based (local)• Dirt bike enthusiast • Repair Customers• Pre-Built Bikes

Online Customers• Nationwide• Parts customers• Dirt bike enthusiast• Customized Bikes

Marketing (storefront)• Adds in local newspapers– Advertising our company and products we sell. It will be

reoccurring every week• Brochures– Set brochures in local business’ that have more in depth

information about the products we sell and the services we offer.

• Business Cards– Names and information to contact us– Typically given out on the storefront.

• Loyalty Card– Offers discounts for repeat business

Marketing (online)

• Display Ads– Appears when dirt bike is searched on Google. – Worldwide

• Video– Appears on YouTube before certain motocross

videos.– Worldwide

• Affiliate and blog marketing– Have a blog on our website

References

Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education