Me my site & tri end of year review 2013

Me, My Site & Tri 2013 Programme Review

2

Our goal is to use triathlon to inspire more GE employees to embrace healthier choices and live more active lifestyles

3

Me, My Site & Tri (MMS&T)

• Online, triathlon themed employee engagement programme to promote health & wellbeing

• Employees of all abilities encouraged to log their weekly training

• Kilometres visualised by site and individuals on leaderboards

• Employees rewarded for their involvement (uploading training, tweeting & blogging)

• Employees offered FREE race places to mass participation events across the UK

• Kilometres tracked contributed to a charity donation to British Triathlon Foundation

Goal was to increase participation to 900 employees (145% increase on 2012 triTWINNING programme)

4

MMS&T Programme Summary

Participation

• 1,712 registered, 94% active • 72 GE UK sites involved • 75% registered in the first month • 1,491 health pledges

• +2,000,000 kilometres tracked • 20,702 visits (2,588 / month

average) • 3.4 visits / user / month (average) • 480 tweets • 318 blogs • 445 entries funded to 29 events

• 272 prizes (+£10,000 at no cost to GE)

• 208 surveys completed

Feedback*

• I would participate in 2014 (4.5) • Feel good about GE donation based

on my fitness contribution (4.3) • Great way to get involved in HA (4.2) • Helped me to commit to goal (3.8) • Fulfilled stated health pledge (3.7)

• Feeling fit & healthy contributes to

overall happiness (4.6) • Being fit makes me feel more

confident (4.3) • Being fit & healthy helps me be

more productive at work (4.3) • I lost weight during MMS&T (3.5) • I had less sick days than 2012 (3.3)

(Responses 1 to 5. Strongly Agree = 5)

Learnings*

• Create 3 x 4 month phases, roll back leaderboard at end of each phase

• Demand for year round activity • Provide more access to events

• Deliver more performance content

• Speed up online platform • Simplify upload process • Improve data visualisation

• Broaden outside of Triathlon

• Running & cycling key focus • Specific focus on 10K & ½ marathon

Me, My Site & Tri delivered an NPS of 42%**

* MMS&T online survey (Nov 2013) based on 208 employee responses ** NPS (Net Promoter Score) is a customer loyalty metric. An NPS that is positive (i.e. higher than zero) is felt to be good, and an NPS of +50 is excellent.

5

Profile of Participants

75% Male

Energy & Aviation = 73%

Source: MMS&T registration & 2013 online survey

62% worked @ GE +5 years

60% aged 40-60

6

Employee Participation

• 94% of registered were active

• 75% registered in March (92% in first 3 months)

• 32% of March sign ups still active in Oct

• 66% active in July still active in Oct

919 949

821

749

602 581

1245

1482

1545 1583 1598 1612 1397

1602 1626 1682 1692 1703

Cumulative Users

Monthly Active Users*

514

* Deduped data. Only 1 x visit per day counted

967

1618

1712

1292

7

Kilometres Tracked

• 20,702 visits

• 3.4 visits \ employee \ month (average)

• 2,038,554 kilometres tracked

• Consistent upload across programme

• Tracking peaked around key GE events and lowest during August holiday

Blenheim

London Triathlon Run to the Beat

Holidays

8

0

50000

100000

150000

200000

250000

300000

350000

Ch

elt

en

ha

m –

Bis

ho

ps

Cle

ev

e

Ca

rdif

f N

an

tgra

w

Ab

erd

ee

n –

Silv

erb

urn

Ho

use

Na

ilse

a

Gro

by

Ca

rdif

f M

ay

na

rd C

en

tre

Lon

do

n –

Th

e A

rk

Wa

tfo

rd

Bri

sto

l

Ru

gb

y

Ha

mb

le L

e R

ice

Co

rk

Sa

le

Am

ers

ha

m -

Gro

ve

Bra

ck

ne

ll -

Are

na

Pre

stw

ick

Gla

sgo

w -

Th

orn

lieb

an

k

Glo

uc

est

er

- A

nso

n

Ea

stle

igh

Tow

ce

ste

r

Top 20 Sites by Kilometres Tracked

Kilometres tracked by Division

10

Tweets & Blogs

• Tweets linked to events & competitions

• Blogs increased during programme, linked to major events

F1 British Grand Prix Tweet & Win a Helmet

Blenheim Tri

Support GE Fab 5 Hyde Park

“Fave Beat” in support of Run to the Beat

London Tri 27\28th July

11

Event Photos, Tweets & Blogs

12

On

line

Su

rve

y

13

Survey Respondents

All participants were emailed post MMS&T online feedback and asked to provide feedback. Received 220 completed surveys at end November 2013

• 82% male

• 60% over 40 years old

• 40% GE Energy, 31% Aviation, 14% Healthcare and 13% Capital

• 62% worked at GE for more than 5 years

• 61% had never participated in Triathlon prior to Me, My Site & Tri

14

MMS&T contributed to employee happiness & self confidence

“Emotional vitality—a sense of enthusiasm, of hopefulness, of engagement in life, and the ability to face life’s stresses with emotional balance—appears to reduce the risk of

coronary heart disease. The protective effect was distinct and measurable, even when

taking into account such wholesome behaviours as not smoking and regular exercise.”

Laura Kubzansky Harvard School of Public Health, (2007 Survey)

Feeling fit and healthy contributes to my overall happiness 4.6

Being fit makes me feel more confident 4.3

Being fit and healthy helps me be more productive at work 4.3

I lost weight during MMS&T programme 3.5

In 2013 I had less sick days than in 2012 3.3

MMS&T helped me overcome other health issues 3.0

Q5. How much do you agree or disagree with the following statements? (5 = Strongly Agree 3 = Neutral & 1 = Strongly Disagree)

15

MMST encouraged a high level of engagement & commitment

I would participate in a similar health initiative in 2014 if given the chance 4.5

I feel good about GE donating to charity based on my fitness contribution 4.3

MMS&T is a great way to get involved with HealthAhead 4.2

MMS&T has helped me to stay committed to my fitness goal in 2013 3.8

I completed my MMS&T health pledge 3.7


16

Participation of MMS&T was integrated into my lifestyle

I don’t have time to train during my lunch break 3.4

I train more than 7 hours a week 3.3

I have integrated my fitness / training as part of my commute 3.1

I train best in the mornings when I am fresh 3.0

I only train at weekends 1.8


• Most Trained disciplines: Bike (47%), Run (45%) then Swim (8%)

Varied approach to training and integrating into lifestyle - 44% integrated activities into their

commute to work.

Q7. Which triathlon discipline do you train most in?

17

Which events did they participate in 2013? March April May June

Eastleigh 2 Hell in the Middle 1 Aberfeldy Sprint Triathlon 1 Blenheim 27 Garioch 10K 1 Leamington 10k 1 Bedford Priory Middle Distance Triathlon 1 Highland Cross Duathlon 1

Wrap Up and Run Coventry 10k 1 Northampton Run Festival 10k 1 Blaenavon 1 Portishead Try a Tri 1 Bath 1/2 1 Tough Mudder 2 Dorney Sprint 2 Swashbuckler 1/2 IM 1

Cambridge 1/2 1 Wolf Run 10k 3 Fareham Sprint 3 VOTWO Tri 1 Eastbourne 1/2 1 Balmoral 15 mile run 1 Fareham Triathlon 1 Worcester Tri 1

Llanelli 1/2 1 Bracknell 1/2 1 Gloucester Triathlon 1 10 under the Ben 1 Paris 1/2 1 Nice 1/2 1 JLL Property Tri 1 Caerphilly 1

Sandy 10 miles 1 Sunderland 1/2 1 Versailles Sprint Tri 1 Winchester PPP 1 Reading 1/2 4 Brighton Marathon 1 Westonbirt Sprint 1

Reading marathon 1 Greater Manchester Marathon 1 Glasgow Run for Life 1 Tunbridge Wells 1 Lochaber Marathon 1 Netley Abbey 1

London Marathon 5 Polaroid 10k Series 1 Watford 10k 1

East Cambs 1/2 1 Glasgow 1/2 1

Tewkesbury 1/2 1 Brathay Marathon 1

Edinburgh Marathon 1 Folksworth 1

Milton Keynes Marathon 1

July August September October

Challenge Roth IM 1 Aviemore X Country Triathlon 2 Cheltehnham Tri 6 Ferndown Tri 1 Eastleigh 3 Craggie Island triathlon 1 Dunmow Triathlon 1 St Neots NiceTri Sprint 1

Gosfield Triathlon 1 London Triathlon 14 Fix It Team Tri 1 Age UK 5km Rickmasnworth run

1

Nicetri 1 Tuska Tri 1 Helvellyn Triathlon 1 Breast Cancer 5k 1 Outlaw Nottingham Ironman

Triathlon 1 Helenburgh 1/2 1 Hyde Park 1 Bugatti 10k 1

Adidas 24 hour run 1 Kimbolton 1/2 1 London Duathlon 1 Cambridge Town & Gown 10k

1

Beat the Bore charity run 1 Liverpool 1/2 1 New Forrest Tri 1 Sandbach Striders 10km 1 JP Morgan Challenge 5 Rock'n"Roll Dublin 2 Reading Sprint 1 Weston Prom Run 5 mile 1

Olympic Stadium 5 mile 1 Run to Beat 4 Thorpe Park Tri 1 Women Cancer 5k 1 Plympton 5k 1 Grim Reaper 100m Ultra 1 Cambridge Chariots of Fire 1 Worthing 5 & 10k 1 St Neots 10k 1 Mexico Marathon 1 Cardiff 10k 1 Brentwood 1/2 1

St.Ives 10k 1 Great North Run 3 BUPA Great Run 1 Down tow up flow 1/2 1 Key Gardens 10k 1 Great Eastern Run 1/2 1

High Wycombe 1/2 1 Maidenhead 10m 1 Snowdonia Marathon 1 SLMM 1 Preston 10k 1 BUPA Great South 2

Runner's World 10k 1 Henley Half 1/2 2 Wiggle Huntingdon Steeplechase 2 Cardiff Half 1/2 3

Maindenhead 1/2 1 Leicester 1/2 Bristol 1/2 2 Amsterdam marathon 1

Cheltenham 1/2 2 Berlin Marathon 1 Loch Ness Marathon 1 Snowdonia Marathon 1

New Forrest 1 RAB Mountain Marathon 1

19

Cycling event 3.7

10k 3.5

5k 3.4

Triathlon 2.9

Triathlon as part of relay 2.9

5K Colour Run 2.5

Swim only 2.2

Participation in mass events in 2014

Q11. If yes would confirm which one would be likely or unlikely to enter (1 being very unlikely and 5 very likely)

Q10. Would you participate in a mass participation event in 2014?

91% said YES

• Need to go broader – running, cycling and then triathlon

• Blenheim and London triathlons still favoured

• Cater for local event bookings

• Team and extreme events popular

Listed events

Q12. Which of the listed events would you most like to do?

Q13. Which triathlon distance would you prefer?

20

MMS&T Communications

The MMS&T was clearly communicated 4.0

I found the upload very easy to use 3.9

The website was too slow at times 3.5

The MMS&T site was easy to use and navigate 3.4

My HealthAhead Champion regularly remind us of MMS&T 2.8

I received too many communications and it was rather annoying 2.4


• Need to do more off line through posters & Health Ahead leaders at site level

• The launch is key focus time. Pre-promote in 2014.

21

MMS&T Communications

I was aware of the MMS&T blog 3.8

Reading about other GE employees triathlon stories helps to inspire me 3.4

I was aware of the twitter hashtag #lifeoftri 3.4

I tweeted #lifeoftri during MMS&T 2.1


I never contribute to blogging sites 3.5

I never tweet in my day to day 3.5

• Aware of blog & hashtag

• Profile not 100% literate in social media

22

MMS&T improvements for 2014

Key points from user feedback

• More input from athletes and coaches

• More nutrition and performance content

• More access to events (Scotland and Ireland)

• Review Ratios

• All year round

• More communications in sites, better launch campaign, Health Ahead leaders more proactive

• Open to more sports – Health Ahead Challenge

• MMS&T Event – exclusive to employees

23

MMS&T platform improvements

Key points from user feedback (See separate Excel for detail)

• Improve speed of site (database issue)

• Simplify upload process

• Review ratios (swim, bike and run) - currently not fair!

• Promote wider sport calculator

• Improve upload process – user reviews data before approval

• Visualise data differently – calendar

• View update & goals on home page

• Create “my leaderboard” – my friends \ colleagues

• IE8 Security Warning

• Add PB’s widget

26

Co

mm

un

ica

tio

ns

27

MMS&T Micro site

Lists individual position on leaderboard

Rolling homepage stories recognising & rewarding employees’ efforts

Live twitter, facebook and tumblr blog feeds

Upload km trained

Partner branding in return for prizes

28

Blog

29

Office Posters

30

Ra

nk

ing

s

31

Rankings

Top 10 - Individuals Top 10 – Sites by km volume

Top 5 - Swimmers Top 5 - Runners Top 5 - Cyclists

32

Pri

zes

an

d p

art

ne

rs

33

• Employees acknowledged and rewarded for their participation

• Exclusive discounts from partners (including Swim For Tri, The Running School, Nuun)

• Every active participant of MMS&T at the time (1,000) received a race t-shirt for the season (£8.50pp)

• Over £12,000 of prizes distributed to participants weekly (sourced at no cost to GE – averaging £62pp)

• Biggest prize winners: Amersham Pollards Wood, Bristol, Cardiff Maynard, Cheltenham, Rugby Leicester Road and Sale

Prizes

Me my site & tri end of year review 2013

Sports

Transcript of Me my site & tri end of year review 2013