M&E Industry Adoption of SaaS, Cloud Grows As Solutions...

IN PARTNERSHIP WITHPRESENTED BY

MampE Industry Adoption of SaaS Cloud Grows As Solutions Evolve

2 M amp E I N D U S T R Y A D O P T I O N O F S A A S C L O U D G R O W S A S S O L U T I O N S E V O LV E

PUBLISHERrsquoS PAGE


Software as a Service (SaaS) and the

cloud are transforming businesses

worldwide According to Ciscorsquos

Global Cloud Index 59 percent of

all cloud workflows will be deliv-

ered as SaaS by the end of the year

In the Media amp Entertainment

industry the adoption of this technology until recently has

been slower than other industries as broadcasters studios

post houses and other creative service providers have unique

challenges when it comes to the cloud Concerns over the

safety of their valuable media assets outside their facilities and

the cost and time associated with moving large media files to

and from the cloud are frequently cited

However MampE companies appear to have reached a

tipping point Their adoption of cloud storage and SaaS has

accelerated as their concerns have been assuaged by develop-

ments like hybrid SaaS solutions that offer greater control over

where assets are stored These solutions also accelerate the

secure transfer of large media files addressing the other major

concern of MampE companies while enabling the collaborative

creative workflows derived from the SaaS and cloud model

This eBook produced by TV Technology in collaboration

with Signiant explores the evolution of cloud and SaaS tech-

nologies for media applications

TV Technology writers Al Kovalick and Peter Suciu take

the deep dive on SaaS and the cloud in three articles presented

here while Signiant offers two pieces that look specifically at

accelerated file transfer and SaaS

bull Kovalick lays out the research examining the migration of

media apps and processes to the public cloud in ldquoItrsquos a Very

Cloudy Forecast For 2021rdquo The role of virtualized media

applications running on data center servers is the focus of his

article ldquoThe Future of Media Infrastructurerdquo

bull Signiant Chief Strategy Officer Rick Clarkson examines

how hybrid SaaS addresses the needs of media companies

in ldquoHybrid SaaS The Flexible Way to Move and Manage

Media Filesrdquo

bull In ldquoIs SaaS Catching Up To The Demands of Broadcastersrdquo

author Suciu surveys leading players in the SaaS market to assess

the advantages offered by this model potential hiccups and how

broadcasters are responding overall

bull Megan Cater Senior Manager of Digital Content at Signiant

looks at the importance of the interaction between vendors

and clients in ldquoMore Than Just Software SaaS is a Relationship

Choose Your Partners

Wiselyrdquo

The editors of

TV Technology believe

you will find the infor-

mation in this eBook

to be invaluable as

you evaluate cloud

and SaaS solutions for

your business

CONTENTS

3 The Future Of Media Infrastructure

5 Hybrid SaaS The Flexible Way To Move And Manage Media Files

8 Is SaaS Catching Up To The Demands Of Broadcasters

11 SaaS Is A Relationship Choose Your Partners Wisely

16 Itrsquos A Very Cloudy Forecast For 2021

18 About Signiant

By Tom Butts Editor-in-Chief TV Technology


Reprinted from

THE FUTURE OF MEDIA INFRASTRUCTUREThere is little doubt that compute virtualization has changed the data center forever

By Al Kovalick

There is little doubt that compute virtualization has changed the data center forever It has led the way for software-defined resources compute storage and

networking The cloud is the biggest beneficiary of software-defined concepts and the trickle-down effect is influencing how media systems are designed and implemented

This article will review three trends important to media system designers related to the ldquoglobal data centerrdquo This term describes privatelocal hybrid and public clouds The themes are cloud progress virtualization maturity and service workloads This article highlights some conclusions from the ldquoCisco Global Cloud Index Forecast and Methodology 2914ndash2019rdquo report and from other research sources

CLOUD PROGRESSThe five basic value propositions of the public cloud (and private to an extent) arebull On-demand servicesbull Network accessbull Resource poolingbull Agility of usagebull Pay by use

Each provides a value not provided by the traditional data center Infrastructure-as-a-Service (IaaS) is the king of cloud offerings IaaS adoption has been slow in some quarters especially for media operations There are reasons for this not the least is user ldquotrustrdquo in the cloud service provider (CSP) Will they lose my data Will the data be secure Will they be in business in 10 years In 20

One factor in CSP trust is the ability to achieve growth with continued profit Profitable companies have ldquostaying powerrdquo and this creates trust and confidence by end users Consider Amazon Web Services (AWS) the largest of the CSPs generated $256 billion in revenue during the first quarter of 2016 (~$1024 billionyear run rate) up 64 percent compared to a year earlier with operating income of $604 million Morgan Stanley predicts Microsoft cloud will be 30 percent of its revenue by 2018 In

2016 spending on public IaaS is forecast to reach $38 billion growing to $173 billion in 2026 (Statista 2016) The cloud is here to stay and so are the most successful CSPs

It is interesting that Netflix Hertz Intuit Juniper and many other companies have their business operations ldquoall inrdquo the cloud Much of General Electric does as well This is a strong confirmation that these companies put long-term trust in their selected CSPs

Media companies have announced projects too such as Disneyrsquos announcement last year to move its ABC network control room and playout operations to the cloud Bottom line the cloud is ready for the media business even if only in portions File-based operations are more cloud-friendly than real-time studio operations in 2016 Proxy video resolutions compared to uncompressed are more aligned with cloud-based workflows There are many factors of course but some designers are finding value in moving relevant media operations to the cloud

Important too is vendor product support If vendors donrsquot test and support their software in a cloud environment end users will be reluctant to purchase If you attend the NAB Show or IBC or whenever you speak to vendors ask about their cloud support for products Fortunately more and more vendors appreciate the need If not demand it

VIRTUALIZATION MATURITYBy 2019 more than 86 percent of all workloads will be processed in cloud data centers A workload is a unit of measure describing applications that range from simple Software-as-a-Service (SaaS) apps to large compute-bound jobs to database applications This means that only 14 percent of workloads will be running in traditional data centers The old adage ldquoA rising tide lifts all boatsrdquo applies to media system operations too

Compute virtualization allows dynamic deployment of workloads in a cloud environment A related means to share compute resources by different workloads is called


ldquocontainerizationrdquo To get a handle on the differences and advantages see the Cloudspotters Journal article ldquoUnderstanding Virtualization and Containersrdquo

Public cloud is growing faster than private cloud in terms of workload adoption Many businesses want the resource agility that is offered by public clouds only Plus the pay-by-use model may not be available for private clouds However if uncompressed video data rates are used then private has the edge for now Security is always a concern but in reality security is a shared responsibility part end user and part CSP Mature developers know that cloud security can be excellent and the worry is often misplaced

Fig 1 Shows a projection of the split between public and private cloud use Note

that public use is growing about three times faster than private and in 2019 155

million workloads will be executed in the public cloud

Many media systems will use the hybrid cloud model where the most data intensive computing and storage will be done in-house likely using a private cloud and all other media processing executed in a public cloud setting Very few systems will only be private-cloud only without a link to public SaaS storage API services or compute

On the private-cloud front companies such as EMCDell HP IBM Cisco NetApp Nutanix SimpliVity and others offer converged systems The converged infrastructure (CI) vendors

offer integrated compute storage and networking in a racked pretested configuration managed with ldquoone pane of glassrdquo At the leading edge of convergence is the hyper-converged infrastructure (HCI) This paradigm relies on individual nodes with both storage and compute networked in a cluster (from a few to thousands of nodes) to create a ldquoweb-scalerdquo architecture for executing workloads CI and HCI are very friendly to on-premise media operations

SERVICE WORKLOADS USING SAASSaaS apps are a huge disrupter to the current installed desktop (or workstation) model Does any user really want to worry about updating applications and geo-distributed access to appsdata SaaS provides automatic invisible updates with universal access via a browser Itrsquos true that some high-end video editors color correctors and related apps do need local processing due to elevated video data rates But the majority of media apps can be SaaS-based and end users should be on the lookout for vendors that support this model

The Cisco Global Cloud Index report predicts that public SaaS apps will grow at a 39-percent cumulative annual growth rate (CAGR) until 2019 Desktop apps have advantages for sure but the SaaS model is so very compelling as a replacement

CATCH THE WAVEBoth the private and public cloud will be a major part of many new or remodeled media facilities Create a ldquocloud firstrdquo strategymdashconsider the cloud first if not a fit then look to alternatives Stay educated in this area else you risk missing the wave that is sure to be our future

Al Kovalick is the founder of Media Systems Consulting in Silicon Valley He is the author of ldquoVideo Systems in an IT Environment (2nd ed)rdquo He is a frequent speaker at industry events and a SMPTE Fellow For a complete bio and contact information visit wwwtheAVITbookcom

Reprinted from


SPONSORED CONTENT

HYBRID SAAS

THE FLEXIBLE WAY TO MOVE AND MANAGE MEDIA FILES

By Rick ClarksonChief Strategy Officer Signiant

The pace of technological change has accelerated over the past two decades forever altering the way we share information From small businesses on Main Street to financial institutions on Wall Street companies are capitalizing on new modes of computing and software delivery mdash including software as a

service (SaaS) and hybrid SaaS mdash that let them achieve a new level of results with less technology investment

In the field of media production media and entertainment organizations have yet to fully realize the benefits of SaaS when it comes to a key element of their day-to-day operations moving the extremely large video and audio files that are the lifeblood of their business Whether wary of trusting the cloud environment utilized by SaaS or apprehensive about the resources required to make a change many media organizations continue to rely on outmoded technologies mdash or inadequate online services mdash that arenrsquot doing the file transfer job as efficiently as they could

Opportunities remain however for media production professionals and teams to seamlessly implement hybrid SaaS solutions for file transfers into their operations and enjoy the benefits of this ldquobest of both worldsrdquo approach fast easy secure file transfers that provide users with command over the process and control of their proprietary data

WHAT IS SAAS To understand what hybrid SaaS means and how it can benefit media production companies we must start by understanding what SaaS is mdash and how it has changed the way people and companies use technology

Up until recent history in order to run a business and achieve faster and more efficient results electronically an enterprise had to procure (or develop in-house) and pay for all the software servers storage and networks necessary to get the job done mdash and hire all the human resources needed to run them full-time As a result organizations would invest ample capital and ramp up IT resources only to realize that their needs had changed or a superior product had been developed to meet their needs

SaaS essentially cloud computing at its most basic level has changed all of that With SaaS a service provider mdash think Google and its Google Docs productmdashtakes care of developing and hosting applications offering them to users through a web browser These applications mdash and all data accumulated from users mdash sit in the service providerrsquos hosting environment

From the user perspective the benefits of SaaS are many particularly for individuals and small enterprises seeking the power of advanced applications without significant capital and resources investment All SaaS services are provided through the cloud managed from a simple web browser without installation or maintenance fees SaaS applications are often free to use or come with a low subscription cost for more advanced features Users then enjoy the benefits of real-time updates and new features developed at someone elsersquos expense SaaS is like a massive lending library in the cloud where users can take advantage of the latest bestsellers and subscriptions which are constantly updated at no cost to them

Although SaaS has existed in some form since networked computing began in the last century its use has increased exponentially over the past few years as cloud computing has been on the rise According to the technology research firm Gartner the global SaaS market is expected to grow from $38


billion in 2016 to $75 billion in 2020 The bottom line this approach to software delivery isnrsquot going away anytime soon

However SaaS applications do come with a downside With SaaS applications users do not have full control over their data And the very aspect of SaaS that makes it appealing mdash the fact that someone else handles the development hosting and maintenance of applications and you can collaborate with others cheaply from any location mdash is a double-edged sword that presents security concerns Once you upload to these applications your data remains out there in their cloud environment and you forfeit control of your intellectual property to an infrastructure shared by other customers

HYBRID SAAS ON-PREMISE SECURITY CLOUD BENEFITS The introduction of hybrid SaaS to the marketplace has mitigated these security concerns without sacrificing the benefits of development and consumerized user interfaces in the cloud Overall this has increased the appeal of SaaS to organizations wishing to benefit from the technologyrsquos flexibility but wanting to remain in control of their data

Hybrid SaaS products are as the name suggests a hybrid between a SaaS solution and an on-premises software application The functional piece of the software is typically delivered in the cloud hosted by the software provider So when you log in to the application from a web browser yoursquore accessing an outside hosting environment that houses the user interface functionality and in the case of file sharing hybrid SaaS solutions the mechanism that moves your files back and forth

However unlike tradi-tional SaaS solutions hybrid SaaS products enable usersrsquo data to be stored in the environ-ment of their choosing until it is encrypted and sent over the Internet The ldquoagentrdquo that stores the data sits either on an

on-premises server managed by the userrsquos organization or if it is preferable in the cloud with the provider of their choice (for example Amazonrsquos AWS or Microsoftrsquos Azure) Itrsquos entirely up to the user to decide where to keep the storage and the content never actually passes into the cloud unless therersquos a deliberate decision to store it there As a result the security concerns of the SaaS model are eliminated as the two key elements of the model mdash the control functions of the application and the storage of the customerrsquos data mdash are operated independently of one another Users enjoy the benefits of cloud software without sacrificing control of their data

MOVING MEDIA WITH HYBRID SAAS Perhaps nowhere are the benefits of hybrid SaaS more crucial than in the fields of digital content creation media and entertainment Currently the perfect storm exists throughout many media and entertainment organizations media operations professionals are under tremendous pressure to respond to tight deadlines and move incredibly large high-value media files seamlessly mdash but they are often required to use 40-year-old technology the only option provided by

their IT department In fact FTP servers remain an industry standard among media organizations for the transfer of these files despite their technical limitations user unfriendliness and lack of benefits such as the ability to track user activity and downloads

As a result to get the job done many media operations and production professionals report that they turn to other solutions For particularly large files or transfers to business

SPONSORED CONTENT

The benefits of SAAS are many particularly for individuals and small

enterprises seeking the power of advanced applications

without significant capital and resources investment


partners outside their organization they often physically ship the files on hardware (tapes or hard drives) mdash a reliable but highly inconvenient solut ion And many media and entertainment professionals report turning to online file sharing services such as WeTransfer Hightail and Dropbox Though this ldquoShadow ITrdquo approach does frequently work more efficiently than FTP transfers to deliver files users acknowledge that it is a Band-Aid solution with its own set of headaches including file size limitations lack of acceleration and security concerns Once uploaded to these pure SaaS solutions media files are stored in the software companiesrsquo cloud and no longer remain within the full control of content owners In the field of media and entertainment where files represent hundreds if not thousands of hours of creative work mdash and loss or exploitation of the files could mean significant damage mdash this is a risk that is simply not worth taking

Within an enter-prise hybrid SaaS solutions for file transfers meet the unique needs of three types of users

bull End users who need a simple fast corporate-approved method of sharing large files and may be frustrated by the limitations of FTP and other transfer methods

bull IT administrators who need the cost and scalability of cloud solutions while assuring information security and providing flexible file access through projectsrsquo lifecycles

bull OperationsProject managers who need to administrate portals and easily provide and remove access to files by employees contractors business partners and customers and can benefit from visibility into which users have shared which files With hybrid SaaS they can monitor projects ensure data security and know when they need to ask IT for more file storage capacity

A hybrid SaaS solution such as Media Shuttle by Signiant allows media production professionals to share and transfer files seamlessly and efficiently without giving up the control and security that are imperatives for their business and industry

With hybrid SaaS media professionals can keep their content where they believe it will be most secure mdash most often on their own server but optionally in their own AWS or Azure Cloud tenancies Yet by taking advantage of cloud software benefits Media Shuttle provides the kind of custom easy-to-navigate experience users have come to expect from consumer file sharing products with the added control and scalability they need within their media enterprise mdash without IT headaches or the cost of updating software

As an alternative to on-premises server-side infrastructure you can choose instead to use your object storage tenancy in either Amazon S3 or Microsoft Azure Blob storage With this option Signiant operates the server-side compute and software in the cloud platform of choice as an auto-scaling SaaS simplifying deployment even further

HYBRID SAAS RELIABLE SECURITY NEW POSSIBILITIES With the availability of hybrid SaaS there is no reason media production professionals should have to settle for using outmoded technology or compromise security by using online file sharing sites to send and receive the media files they need for their daily operations Media Shuttle combines the best features of online file sharing services and traditional file sharing solutions and provides an approach that is consumer-friendly yet powerful enough for the enterprise mdash and completely secure With hybrid SaaS media and entertainment enterprises can achieve the file sharing results they need with the highest level of security while gaining critical insight and control over their data and projects

SPONSORED CONTENT


Reprinted from

IS SAAS CATCHING UP TO THE DEMANDS OF BROADCASTERSAdoption parallels industryrsquos move to the cloud

By Peter Suciu

While the IT world has embraced software as a service and relied heavily on the cloud for offsite storage the broadcast world has remained more

apprehensive about moving away from on premise hardware and onto cloud-based systems However the last several years have seen greater endorsement from the industry vendors in

what SaaS can bring to broadcasters who are now beginning to embrace the model

ldquoWhen we launched Media Shuttle our first SaaS solution more than five years ago many in the industry werenrsquot ready for SaaSrdquo said Jon Finegold chief marketing officer for Signiant in Lexington Mass ldquoIn

fact it was common to hear from top media and entertainment execs that lsquowe will never use SaaSrsquo Fast forward to 2018 and Media Shuttle has surpassed the 400000 user mark and is now the de facto standard in the industry for sending and sharing large files From our lens the state of SaaS in the industry is very strongrdquo

lsquoPAY AS YOU GOrsquoMid-2018 could be seen as the transition era where ever more broadcasters and production houses give SaaS another look

ldquoWersquore starting to see broadcasters understanding the need for buying software in different waysrdquo said Karl Mehring director of product management for playout at Grass

Valley ldquoThe driver is the move from a load of equipment to a lsquopay as you gorsquo model and that is something SaaS can provide better than other options out there today

ldquoThis has really been driven by the adoption of the cloud and SaaS in other industries where there has been a lot of success with itrdquo Mehring continued ldquoThere will always be challenges with SaaS if you expect it to be same [as legacy broadcast equipment] But that shouldnrsquot be a reason to always do the same thing when this technology offers so many benefitsrdquo

lsquoFAIL FASTrsquoSaaS can have the added benefit of ensuring that what doesnrsquot work so well for a company doesnrsquot mean a large capital expenditure With SaaS there is the ability to experimentmdashsomething usually not possible with onsite hardware ldquoThe primary advantage of the SaaS model is that the cloud offers the ability to be more dynamic

with your businessrdquo said Brick Eksten CTO for playout and networking at Imagine Communications ldquoYou can try new software with less risk when it comes to upfront costs If you follow existing IT models of the lsquofail fastrsquo then you donrsquot have to put a lot of expense into itrdquo

SaaS also allows broadcasters to adjust to ever-changing needs in production For many businesses SaaS offers scalability and flexibility which can be important for broadcasters that have variable workflows or are covering a major event such as the recently concluded World Cup

ldquoFor UHD with typical infrastructure this would be a barrier as yoursquod need to invest in a lot of hardware that would then go unused 90 percent of the timerdquo explained Olivier Karra director for OTT amp IPTV solutions at Harmonic ldquoWith SaaS you can optimize your investment in these small windowsrdquo

Jon Finegold Signiant

Brick Eksten Image Communications

Karl Mehring Grass Valley


These small windows could be project-based productions and it is more than just running remote software it can offer other advantages that hardware-based solutions donrsquot so easily provide

ldquoSaaS allows for a virtual workspace in the cloud with access data publishing data and the ability to share metadata

as wellrdquo said Tim Claman CTO and vice president of product management at Avid ldquoIt is also a lsquopay as you gorsquo solution where multiple users can essentially lsquopaint on the same canvasrsquo at the same timerdquo

It can also include both storage and compute power during those special projects and events

Part of this comes down to under-standing how SaaS and the cloud do fit together but shouldnrsquot be considered entirely one and the same

ldquoSaaS is a managed service that can utilize the cloud and that has created some confusionrdquo said Karra ldquoThe way we see SaaS as a cloud ser-vice can be different from companies that are simply trying to mimic what is running on premise in existing infrastructurerdquo

COST CONSIDERATIONSA remaining downside to SaaS is the expense of moving large files to and from the cloud While it does allow for flexibility and scale broadcasters utilize far larger files than the IT sector and as the cloud is geared for the latter broadcasters may pay a premium in those peak usage times

ldquoMoving large data to the cloud and back is just very costly so it is good for storage but moving content back and forth gets very expensive very quicklyrdquo said Ian Fletcher CTO for media at Grass Valley

Reprinted from

Tim Claman Avid Olivier Karra Harmonic

One consideration for broadcasters and production houses that are utilizing SaaS along with the cloud for storage is that data isnrsquot entirely on-premise This is a legitimate concern given how Sony HBO and others in the media and entertainment world have had content stolen or leaked However security is something all industries should think about regardless of whether SaaS is part of daily operations

ldquoMore and more wersquore seeing broadcast production integrated tighter and tighter with IT departments but more importantly integrating better IT policiesrdquo said Brick Eksten CTO for playout amp networking at Imagine Communications ldquoWe are finally seeing better collaboration here and while the broadcast world isnrsquot at the level of banking systems Irsquom not really sure it has to be eitherrdquo

Taking cybersecurity more seriously is what matters however

ldquoIt is absolutely critical and security hasnrsquot been taken seriously enough in the industryrdquo said Ian Fletcher CTO for media at Grass Valley ldquoIt has actually gone backwards in many ways Wersquore used to systems that were disconnected as for so long we worked

on lsquoair-gappedrsquo machines that werenrsquot connected online Now with the move to SaaS every system is connected but at the same time security isnrsquot always something that you can retrofit into existing infrastructuresrdquo

Added restrictions could of course slow the workflow especially when many different individuals or teams access the data However a cloud with the right security could allow for approved remote access to data and should help broadcasters overcome the barrier of distance

ldquoWersquove taken the view that regardless of whether it is a private cloud with a data center or the public internet you need the same type of security that you would see if you were doing banking onlinerdquo added Fletcher

Treating data in the broadcast world with the same level of sensitivity as banking or health care is the logical next step

SAAS AND SECURITY

Ian Fletcher


ldquoOne of the things you have to consider as a broadcaster using the cloud is what your end distribution model looks likerdquo added Imagine Communicationsrsquo Eksten ldquoIf you are originating content in one country but distributing in another the satellite costs may justify the transport costs of using the cloudrdquo

Understanding the costs and transport times with SaaS and the cloud is important especially for those broadcasters that are only now adopting it

ldquoVideo is very [data] heavy and businesses that are attuned to IT content need to understand this and that includes getting the workflows dialed in so that you can see the cloud as a benefit and not something that will slow you downrdquo said Avidrsquos Claman

Then therersquos the question of band-width

ldquoFor smaller production houses you could hit your file capsrdquo warned Stan Moote CTO for the Inter-national Association of Broadcast Manufacturers ldquoThat is the one thing everyone has to be careful about Broadcasters can be savvy

about understanding the magnitude of the file size when it

comes to transporting it but there needs to be an understand-ing of the costs of putting it in storage and getting it back out This is why some recent statistics show that 40 percent of companies that went into the cloud came back outrdquo

There may still be some holdouts among broadcasters but in the short term SaaS may co-exist with legacy systems ldquoAn important consideration for those looking at SaaS is how it will extend to on-premise operationsrdquo said Shawn Carnahan CTO of Telestream ldquoA lot right now is a hybrid SaaS is increasingly driven by the workflow that often needs to be distributed via the cloud Some of this may allow broadcasters to better utilize the premise resources or move the extra processing to the cloudrdquo

For some broadcasters the hardest part may be simply adjusting to SaaS and the cloud even in this transition period

ldquoThe biggest challenge with SaaS is always finding the 8020 balance it comes down to understanding which features and capabilities will add the most value to the most customers so that you can keep the balance of simple and powerful which is key to a successful SaaS businessrdquo said Signiantrsquos Finegold ldquoThe media industry is in a very dynamic stage right now so there are always opportunities for new features and new services The challenge is to focus on the things that matter most to the most customersmdasha never ending battle in SaaSrdquo

Reprinted from

Stan Moote IABM


SPONSORED CONTENT

MORE THAN JUST SOFTWARE

SAAS IS A RELATIONSHIP CHOOSE YOUR PARTNERS WISELY

By Megan Cater Senior Manager of Digital Content Signiant

As data-intensive industries like Media amp Entertainment continue to adopt cloud solutions the simplicity and scalability of well-designed cloud-native SaaS

(Software-as-a-Service) has proven to be a major driver However in order to provide the full benefits of SaaS vendors must be fully committed to the services not just the software SaaS connects vendors and customers in a long-term relationship that begins with onboarding thrives through superb customer support and DevOps and grows with ongoing product improvements rooted in feedback from customers

Entering into a partnership with a SaaS vendor that has a high-level commitment to services can provide enormous advantages to customers Since the software vendor is responsible for operation of the cloud environment it removes the burden of procuring managing and maintaining on-premises infrastructure while automatically providing the latest product releases without impacting customizations Well-executed services also improve the usability of products over time because they allow vendors the opportunity to get invaluable feedback from customers on an ongoing basis That feedback

comes directly from customers as well as from visibility into product usage that is often missing in traditional on-premises software A powerful network effect is created where the more customers using the product and participating in that feedback loop the better the software is for all

ldquoTransitioning to SaaS means changing the entire way you go about developing and supporting softwarerdquo explains Mike Nash Signiantrsquos Director of Product Management ldquoItrsquos really all about getting feedback and utilizing it to continuously improve your productrdquo

But not all vendors are fully invested in the relationship with their customers or their service responsibilities They may outsource components of them or have in-house service teams that are not integrated with product development creating disconnect and inefficiencies When procuring cloud solutions itrsquos important that you understand your vendorsrsquo level of commitment to the service side of SaaS and how their service teams operate

At Signiant wersquove embraced cloud-native software design with our two SaaS products Media Shuttle and Flight Signiant engineers pioneered the first true SaaS solutions for accelerated file transfers in 2012 and we continue to lead the way in innovative approaches with six out of our ten patents awarded for cloud technologies Signiant is especially committed to a high services standard delivered through three teams that work along-side Signiant engineers DevOps Customer Support and Customer Success

BEST PRACTICES IN CUSTOMER SUCCESS With advanced B-to-B software like Signiant provides onboarding new users has always been critical to customer success However since SaaS does not require the extensive IT preparation that traditional software does itrsquos easy for SaaS vendors to be completely hands off and miss the opportunity to understand new customersrsquo unique business use cases and to educate them on how the product can be customized to address them

Media professionals are under tremendous pressure to respond to

tight deadlines and move large high-value media files seamlessly


Every new customer at Signiant gets assigned a personal customer success manager to ensure that the product is being utilized in the most efficient way for their business Hence the reason why leaders of customer success teams like Signiantrsquos Alexandra Rioux (aka Alex) are so vital

UNDERSTANDING EACH CUSTOMERrsquoS USE CASEldquoWe want to make sure new customers see real value from the beginning which means we need to understand their business whether itrsquos big or small and their unique use casesrdquo says Alex

Signiantrsquos customer success team also makes sure customers see the potential value our products bring Typically customers will start out with a smaller number of users in

their business For example with Media Shuttle our SaaS solution for large file transfers it may start out being used by one team like video production but eventually move to all teams who need to securely send and share large files quickly Customer success managers not only help them get immediate value but also to understand new opportunities as the product roles out across their business

ldquoUltimately our main priority is to makes sure our clients are happyrdquo says Alex In the process of onboarding new customers customer success works side by side with the support team to make sure everything is deployed and working in the customerrsquos environment

BEST PRACTICES IN CUSTOMER SUPPORT Customer support is in many ways the team that ties all of our product teams together A key service in any software company Signiant is lucky to have one of the best Lead by Jad Abdul-Rahim Signiantrsquos Director of Sustaining Engineering and Technical Support customer support has evolved considerably since Signiant released its first SaaS product in 2012

Traditionally support teams are often siloed away from most of the company or even outsourced They are after all the ones who deal with customer issues and some business leaders donrsquot want them influencing company culture too much But that is a missed opportunity Signiantrsquos transition to SaaS revealed the value of customer support in a new light not only for our customers but for our products and even our culture The biggest objective testament to that value is the

97 Net Promoter Score earned by our support team in 2017 ndash meaning 97 of people who interact with Signiant support would recommend it to others

Turns out being objective about your own customer service is difficult to achieve A recent SuperOffice benchmark report showed that ldquowhile 80 of businesses believe they provide excellent customer service in fact only 8 of customers believe they are actually receiving excellent servicerdquo A suggested remedy to that delusion is to implement a research strategy to discover what your customers really think often called Voice of Customer (VOC) data which is used to calculate an annual Net Promoter Score

ldquoI think the attitude of the support team is why we have such a high Net Promoter Scorerdquo says Jad ldquoWe always want to hear our customersrsquo feedback We appreciate the good and react to the bad and thatrsquos how we continue to improverdquo The positive attitude of our support team is bolstered by a process that has been refined since before the launch of Media Shuttle in 2012 It

can roughly be categorized in six steps that create a positive feedback cycle starting with customer support calls and tickets

CUSTOMER SUPPORT CALLS AND TICKETSMoving to SaaS meant two things for the support team initially ldquoAs we were transitioning our team to support SaaS products we understood that our customer base was going to grow and we would be dealing with regular release cyclesrdquo says Jad

Alexandra Rioux Manager Customer Success Signiant

Jad Abdul-Rahim Director of Sustaining Engineering and Technical Support Signiant


More customers and more regular releases mean a higher volume of support tickets and calls The support team took several steps initially to streamline their response time and ensure every customerrsquos technical issue was addressed

bull Launch an all-in-one online customer support tool on supportsigiantcom where customers can open tickets review articles watch training videos and self-serve general support needs The support site is easily found in the header of signiantcom

bull Improve internal systems to ensure efficiency in call routing and handling

bull Implement a 24x5 tiered support model to efficiently handle all customer calls and tickets

SOLVING PROBLEMS AS A TEAMA big factor in the support teamrsquos success is effective internal collaboration sharing and supporting each when needed so that everyone on the team learns from each issue and expertise is shared across the team Fostered by an open office concept the team hears all of the conversations their coworkers are having with customers

ldquoWe ensure that there are no barriers to internal support and sharing so that everybody is basically on the same pagerdquo says Jad ldquoWe need open communication so that we can handle the rapid releases and changes within a SaaS productrdquo

This positive team environment extends to customers ldquoWe do our best to personalize our support most of our customers know the support crew by namerdquo says Jad ldquoOur goal is to deliver world-class customer experience with every customer contactrdquo

WORKING WITH ENGINEERINGThe open concept environment of Signiantrsquos offices also supports effective collaboration with the engineering team ldquoWe are co-located with the engineering team allowing for simple and seamless cross-department collaboration and escalationrdquo

The support team not only reports technical issues encountered by individual customers they also provide feedback based on pattern tracking to the product team ldquoWe track patterns within tickets that customers open in order to provide feedback to product management so that theyrsquore aware of any areas for improvementrdquo

VOICE OF CUSTOMER DATAAs mentioned above VOC data is one of the best ways to understand the real value of your customer service Using it to calculate an annual Net Promoter Score helps companies track improvement over time Signiant generates an annual

Net Promotor Score for customer support by asking one simple question to every customer that submits a ticket and calculating a score for the year

ldquoOn a scale of 0-10 how satisfied were you with the resolution we provided todayThe results are categorized

bull Promoters (9-10) People who are highly satisfied with your product or service and rave about you

bull Passives (7-8) People who are content with being a customer of your business but donrsquot love you

bull Detractors (0-6) People who are not happy with your product or service and have had a negative experience

A companyrsquos Net Promoter Score is the percentage of ldquopromotersrdquo among the total survey results For 2017 Signiant surveyed about 150 customers and got a 97 Net Promoter Score The survey gives the support team another opportunity to interact with customers and fix any issues

ldquoWe take detractor responses seriously and review each one as a team We follow up with the customer to understand what we could have done betterrdquo says Jad ldquoAnd even though it doesnrsquot change the score for that year it ensures that we to learn from the feedback and continuously improve our customer experiencerdquo

REDEFINING GOALS AND ACTIONSAll of this leads to a retrospective period for revisiting goals and making sure they are aligned as a team From reviewing the support teamrsquos basic Service Level Agreement (SLA) to improving the support site and ticket response process Jad and team are committed to redefining goals based on customer feedback and aligning their practices with them

CONFIDENCE AND TRANSPARENCYWith those steps in place the result is a boost in confidence across all teams How is it that the team that deals with customer complaints becomes a source of confidence for the company A funny thing happens when you learn how to take feedback and be transparent about areas that still need improvement you get to see how useful your products really are

ldquoWe understand that we may not be able to make everyone happy all the time and itrsquos true that people mostly call us only when they have issuesrdquo says Jad ldquoBut we also get to see first-hand how mission critical our products are for so many people Itrsquos very motivating to be part of their success storyrdquo


While many of the issues uncovered by customer support go directly to the product development team some specific problems that require more trouble shooting go to DevOps and their array on monitors logs and other tools that help them keep everything up and running

BEST PRACTICES IN DEVOPS DevOps brings together the two crucial elements of software engineering development and operations The DevOps methodology combines the entire software development deployment and monitoring lifecycle and ensures 247 availability for customers Ideally DevOps is a cross-functional practice where developers are actively involved in releasing and monitoring the software they write These days with cloud computing therersquos very little difference between the infrastructure and the code running on it

ldquoIt used to be that developers would write code testers would test the code and operations would deploy and monitorrdquo says Dave North Signiantrsquos Director of DevOps ldquoBut wersquove slowly been moving towards a process where developers can release their own services and monitor them themselves With the infrastructure and the code being so

tightly coupled developers understand their service best since they designed and wrote it so it really improves efficiency and problem solving when therersquos an issuerdquo

AUTOMATIC PRODUCT UPDATES AND CONTINUOUS MONITORINGThe benefits of DevOps services to customers can be simplified into two categories product updates and monitoring Signiantrsquos SaaS customers automatically receive product updates with no downtime or maintenance windows needed That customer benefit comes from a finely tuned system developed by our DevOps team

ldquoWe have a fairly elaborate system that supports developer productivity and rapid release cycles It also allows us to release new updates and roll them back quickly if therersquos a problemrdquo says Dave

DevOps takes responsibility for everything working as it should for customers at all times mdash which translates into watching over a large number of automated monitors Signiantrsquos DevOps team has built up operational excellence over the course of several years as we transitioned to SaaS

ldquoWhen I first began working for Signiant over a decade ago we were shipping CDs to customers and really only knew if something was broken when a customer calledrdquo says Dave ldquoToday we have hundreds of advanced checks running 247 that tell us all the different ways that things could be inoperative whether its Amazon Azure or our own stuff If something goes wrong we can usually fix it before it impacts customers And a lot of it is automatedrdquo

ldquoIf Amazon is having a problem in Virginia for instance our system will automatically failover to another region Wersquove

Dave North Director of DevOps Signiant


invested heavily in a multi-region system which is a lot of work but is incredibly important for our customersrdquo

While much of DevOps is automated someone from Signiantrsquos DevOps team is on call at all hours and they get alerted if there is a problem anywhere in the system whether itrsquos in the middle of a meeting or REM sleep

SECURITYSigniant is responsible for customer data and takes security very seriously DevOps is a core aspect of Signiantrsquos defense-in-depth security practices and have software packages audit tools and scanning tools to make sure we are as secure as we possibly can be

ldquoWe run a commercial network security intrusion tool and do on-going scans to make sure there arenrsquot mis-configurations or other known vulnerabilities we need to be aware ofrdquo says Dave ldquoWe also monitor for extraneous error conditions on our

customer portals For example yesterday we received a large amount of suspicious errors from one of our customerrsquos Media Shuttle portals After investigating the incident we found that the customer themselves was doing a security scan but we treat all suspicious activity the same just to make surerdquo

SAAS IS A RELATIONSHIP ndash CHOOSE YOUR PARTNERS WISELYPartnering with a SaaS provider can be one of the best choices a business can make But itrsquos also critical to understand a vendorrsquos level of commitment is to the service side of SaaS since success with the product depends on it At Signiant we strive for a customer-centric approach to everything we do and that translates into an appreciation for the partnerships SaaS allows us to have with our customers Truthfully itrsquos a win-win relationship

If yoursquod like to learn more about Signiant and try our products visit signiantcom

If Signiantrsquos technology approach seems uncannily responsivemdashsolving problems before they erupt adding features

without disrupting current installations designing new capabilities to address challenges you thought only your

company struggled withmdashitrsquos no coincidence Signiant is the innovator in developing cloud-native SaaS software for

moving large files quickly securely and reliably over IP Learn more about the thinking behind the development of

SaaS solutions at Signiant and the benefits of cloud-native software to the user


Reprinted from

ITrsquoS A VERY CLOUDY FORECAST FOR 2021There is no stopping media apps and processes migrating to the public cloud

By Al Kovalick

Who can deny the impact of cloud computing over the past five years Just during 2017 Amazonrsquos AWS revenue grew 45 percent a very healthy rate

for a 12-year-old business AWS is not alone Microsoft Azure revenue grew 98 percent year-over-year in 2017 Why should broadcasters and professional media types care

The media industry has been digging in leveraging the cloudrsquos growth access cost agility and reliability across a wide range of workflows At one end of the use spectrum is OTT streaming (think Netflix) that is 100 percent cloud dependent and at the other end live HD event productions (eg sports studio) that minimally use the cloud public or private

As access points and related bandwidth to the cloud increase all media operations will have a cloud component the advantages are too good to bypass Is there a crystal ball handy to provide some insights into cloud evolution over the next few years

The ldquoCisco Global Cloud Index 2016ndash2021rdquo (published 12018) can help The Index looks ahead to forecast the state of both the public and private cloud up to 2021

CLOUD FUTURESmdashFOUR ASPECTSLetrsquos consider four areas that have special bearing on media systems First is public cloud-projected utilization According to the ldquoIndexrdquo ldquoBy 2021 73 percent of cloud workloads and compute instances will be in public cloud data centers up from 58 percent in 2016 (CAGR of 275 percent from 2016 to 2021)rdquo

The remaining 27 percent is divided as 21 percent private and only 6 percent (and fading) traditional data center Note a private cloud is built using the design principles of public although not to the same scale and usually operated by the enterprise that owns it

Public has gained respect from media operators over the past several years In my column lsquoldquoDeadliest Catchrsquo Lands in the Cloudrdquo

I reviewed the move to Amazonrsquos cloud by Discovery Networks for program ingest and playout of all their US domestic channels

This is proof positive that the cloud has been accepted by large respected media enterprises for prime-time broadcasting According to John Honeycutt chief technology officer at Discovery ldquoDiscoveryrsquos business is more dynamic than ever To distribute content on every screen and launch new and innovative products the ability to scale our technical operation [in the cloud] is criticalrdquo

A second area of interest is the ongoing move to software as a service (SaaS) When possible donrsquot install and maintain software applications (eg scheduling media asset management creative tools etc) Rather let the SaaS provider do the hard work of providing serversapps worldwide availability scale and performance

All SaaS apps can be accessed via browsers and allow for pay-as-you-go accounting and painless updatesupgrades When shopping for new media applications consider the SaaS model and eschew the installed model if possible Apps that consume huge amounts of media data (eg some creative editing tools) are not SaaS-friendly in 2018 However itrsquos easy to imagine nearly all media apps being cloud-centric in the future

Fig 1 indicates the SaaS public cloud delivery model will be 73 percent of all ldquocloud-installed workloads and compute


instancesrdquo in 2021 Typically each SaaS app delivery replaces in some manner an end-user-installed application (eg an EXE installed program on a PC or server) SaaS is making a big dent in how users install and access applications For media-specific applications many vendors offer browser-based apps either on-premise andor cloud-based

The third area of focus is security From the ldquoIndexrdquo ldquoCloud workloads and compute instances are expected to nearly triple (grow 27-fold) from 2016 to 2021 whereas traditional data center workloads and compute instances are expected to see a global decline at a negative 5 percent CAGR from 2016 to 2021rdquo Also private cloud growth will be about 25x slower than public from 2016 to 2021

A major reason for the growth of public over privatetraditional is the increased confidence of users Security was a huge obstacle to public cloud adoption just a few years ago Today savvy users appreciate the comment from research organization Gartner (2018) ldquoThrough 2022 at least 95 percent of cloud security failures will be the customerrsquos faultrdquo

Human error occurs whether using an in-house server or one from the cloud Bottom line security is a shared responsibility part user part cloud vendor

The fourth area is cloud services adoption Increasingly enterprise systems have communications between an on-premise appprocess and cloud processes using APIs For example say daily you need to modify an existing promo video (talk show) and update a section with new ldquoappearing guest namesrdquo Of course a human editor can fire up an Avid or Adobe editor and get it done With repetitive templated tasks such as this a software process could make the edit sans a human

editor How can this be done using the cloud

There are two aspects to this One is the client-side program (eg Python script) to orchestrate the edit and the second part is the cloud-side process to do the edit The cloud-side offers a service API that a simple Python program invokes to do the heavy lifting

Imagine the sequence A client-side program receives the ldquoguest namesrdquo It calls the cloud service API to insert the names into the promo video and out pops the new edited file ready for broadcast

As an example consider the editing-services API from OpenShot OpenShot provides a cloud service API enabling a variety of AV edits (eg resizing trimming compositing audio processing and much more) They offer a one-click launch of an Amazon AWS editing-services instance to kick things off Try it and learn this facet of cloud services

For another example see cloudgooglecomvideo-intelligence with an API for indexingsearching video content Media processing APIrsquos are very cool

FINAL WORDSThere is no stopping media apps and processes migrating to the public cloud Look for ways to leverage the benefits At the NAB ShowIBC ask vendors what they are doing in this area to support the workflows you care about


Reprinted from


SPONSORED CONTENT

copy Future US Inc and Signiant Logos and trademarks are the property of their respective companies All rights reserved

Signiant is changing the way businesses move large high-value digital assets around the world and into the cloud Their on-premises software products were originally adopted by Media amp Entertainment enterprises pioneers in the electronic transport of large files Over the last decade Signiant has embraced cloud technology to create next-generation SaaS file transfer and cloud upload solutions with scalable reliable cost effective and easy to deploy capabilities

Today Media amp Entertainment are no longer alone in the need to move massive files and Signiantrsquos rapidly growing customer base includes companies with digital assets ranging from satellite imagery and big data analytics to genome sequences and biotech research Signiantrsquos technologies work for every size company to provide accelerated file delivery up to 200 times faster than standard internet transfers enterprise-class security along with full visibility and control of transfers and storage and simple user-friendly tools Find out more at wwwsigniantcom

THE EASIEST WAY TO SEND AND SHARE

FILES ANYWHERE FAST

Media Shuttle is a hybrid SaaS solution that allows media professionals to quickly transfer any size file anywhere in the world

Learn more wwwsigniantcommediashuttle

MOVE FILES INTO AND OUT OF CLOUD

OBJECT STORAGE

Flight is an auto-scaling SaaS utility that accelerates the transfer of large data sets into and out of cloud object storage

Learn more wwwsigniantcomflight

AUTOMATED SYSTEM-TOSYSTEM FILE

MOVEMENT

Manager+Agents is an enterprise software solution for automated delivery of large files across geographically dispersed locations

Learn more wwwsigniantcommanageragents


PUBLISHERrsquoS PAGE


Software as a Service (SaaS) and the

cloud are transforming businesses

worldwide According to Ciscorsquos

Global Cloud Index 59 percent of

all cloud workflows will be deliv-

ered as SaaS by the end of the year

In the Media amp Entertainment

industry the adoption of this technology until recently has

been slower than other industries as broadcasters studios

post houses and other creative service providers have unique

challenges when it comes to the cloud Concerns over the

safety of their valuable media assets outside their facilities and

the cost and time associated with moving large media files to

and from the cloud are frequently cited

However MampE companies appear to have reached a

tipping point Their adoption of cloud storage and SaaS has

accelerated as their concerns have been assuaged by develop-

ments like hybrid SaaS solutions that offer greater control over

where assets are stored These solutions also accelerate the

secure transfer of large media files addressing the other major

concern of MampE companies while enabling the collaborative

creative workflows derived from the SaaS and cloud model

This eBook produced by TV Technology in collaboration

with Signiant explores the evolution of cloud and SaaS tech-

nologies for media applications

TV Technology writers Al Kovalick and Peter Suciu take

the deep dive on SaaS and the cloud in three articles presented

here while Signiant offers two pieces that look specifically at

accelerated file transfer and SaaS

bull Kovalick lays out the research examining the migration of

media apps and processes to the public cloud in ldquoItrsquos a Very

Cloudy Forecast For 2021rdquo The role of virtualized media

applications running on data center servers is the focus of his

article ldquoThe Future of Media Infrastructurerdquo

bull Signiant Chief Strategy Officer Rick Clarkson examines

how hybrid SaaS addresses the needs of media companies

in ldquoHybrid SaaS The Flexible Way to Move and Manage

Media Filesrdquo

bull In ldquoIs SaaS Catching Up To The Demands of Broadcastersrdquo

author Suciu surveys leading players in the SaaS market to assess

the advantages offered by this model potential hiccups and how

broadcasters are responding overall

bull Megan Cater Senior Manager of Digital Content at Signiant

looks at the importance of the interaction between vendors

and clients in ldquoMore Than Just Software SaaS is a Relationship

Choose Your Partners

Wiselyrdquo

The editors of

TV Technology believe

you will find the infor-

mation in this eBook

to be invaluable as

you evaluate cloud

and SaaS solutions for

your business

CONTENTS

3 The Future Of Media Infrastructure

5 Hybrid SaaS The Flexible Way To Move And Manage Media Files

8 Is SaaS Catching Up To The Demands Of Broadcasters

11 SaaS Is A Relationship Choose Your Partners Wisely

16 Itrsquos A Very Cloudy Forecast For 2021

18 About Signiant

By Tom Butts Editor-in-Chief TV Technology


Reprinted from


By Al Kovalick


























Reprinted from


SPONSORED CONTENT

HYBRID SAAS






















SPONSORED CONTENT














SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT




Reprinted from


By Al Kovalick


























Reprinted from


SPONSORED CONTENT

HYBRID SAAS






















SPONSORED CONTENT














SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT
















Reprinted from


SPONSORED CONTENT

HYBRID SAAS






















SPONSORED CONTENT














SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT




SPONSORED CONTENT

HYBRID SAAS






















SPONSORED CONTENT














SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT













SPONSORED CONTENT














SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT













SPONSORED CONTENT


Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT




Reprinted from


By Peter Suciu


























Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT












Reprinted from










SAAS AND SECURITY

Ian Fletcher












Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT














Reprinted from

Stan Moote IABM


SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT




SPONSORED CONTENT











































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT
































































Reprinted from


By Al Kovalick



























Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT
















Reprinted from


SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT




SPONSORED CONTENT





FILES ANYWHERE FAST




OBJECT STORAGE




MOVEMENT



M&E Industry Adoption of SaaS, Cloud Grows As Solutions...

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Transcript of M&E Industry Adoption of SaaS, Cloud Grows As Solutions...