Mdnp get_storied

© 2012 www.getstoried.com 1

How to Turn Supporters Into True BelieversMaryland Nonprofits - March 5 2012


@getstoried

© 2012 www.getstoried.com

P O P Q U I ZExploring Perceptions

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Study in 2009 by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible in America.

BEST WORST


Which Story Do You Believe In?


PRIUS

BENZ

VOLVO

CIVIC


ALUMNI

DREAMSFAITH

ETHOS


People don’t buy a product, brand, or cause.

They buy the story that’s attached to it.

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Big Dilemmas

How do you get others to see, care and believe in the

same things you do?

How do you translate anything new and

different into cultural acceptance?

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Renaissance in Storytelling


Origin StoryBrand StoryFundraising StoryPersonal StoryValues StoryParticipant Story Impact Story

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Storytelling...In Context


Help You Become Conscious of Your Storytelling

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1. Pattern recognition2. Address self-sabotage behavior3. Change story for new context4. Question your assumptions5. Expand the “Golden Principle”


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HOW to tell the story

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Having a story that’s WORTH telling


Storytelling begins with WHY.


WDYDWYD?


GuiltShameRighteousJusticeCrisisPity

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PrideCelebrationExcitement IntrigueJoyHope

How NPOs Tell the Story


Social Change is woven from 3 elements:

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Source: Marshall Ganz, Harvard Kennedy School

SELF NOWUS

SELF: Story of why I have been calledUS: Story of why we have been called

NOW: Story of urgent challenge called to act on


MY STORY


MY STORY

Perpetual misfit,

nerd, and outsider...


BussinySwitzerland

Brentwood/L.A.California

Born in Ohio, I Grew Up In:


Inventor Artist/Teacher


I studied cultural anthropology and comparative religion


Social Entrepreneur

Volunteer Solutions CitySkills


Storytelling...


Social Entrepreneur (BOSTON ‘98-’01) Co-founded 2 nonprofit tech start-ups (CitySkills and Volunteer Solutions) before age of 23. Support from Rockefeller Fdn, New Profit Inc, Fast Company.

Storytelling Consultant (DC/NYC ‘01-’09)Founded THIRSTY-FISH, pioneering strategic storytelling firm. Clients included AARP, Ernst & Young, Marriott, Merck, NASA, and UN Foundation.

Education & Media Co. (NYC ‘09-’12)Founded Get Storied. Built Online Community. Produce How-To Programs and Virtual Events.Teach for Zappos, Audubon, Etsy, HandsOn.

Three Chapters So Far


15 Axioms for Change-Makers(11K downloads in 2 years)

Storytelling’s Biggest Online Conference - April 16-20, 2012

Story University : 7-Step Story System for Personal Branding

Get Storied: a tribe for marketers, change-makers, content creators


“Tell a story people can identify with as their own -- and the need

to persuade, convince, or sell them on anything disappears.”


STORY OF SELF


You are all messengers of your cause



SELF NOWUS

SELF: Story of why I have been called



- What forces shaped you- Where you were born/raised- Who your parents are- What you studied in life- Why you see the world as you do- How is your work personal?

Back Story Exercise


“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama


Invisible Lines of Connection

That Leads to Trust & Relationship


Key Elements of Your Personal Story

1. Tell story of who u are, what u do, who u serve2. Establish relevance in the mind of audience3. Provide a coherent back story and origins4. Be confident w/o bragging or boasting5. Be personal w/o oversharing too much6. Offer a clear invitation into relationship7. Perceived worth/value linked to personal story

Authentic Personal Branding for Leaders, Change-Makers, and Advocates


“No matter what you do in your life, what you create, what career you

have, whether you have a family or kids, or make a lot of money… your greatest creation is always going to

be your life’s story.”

- Jonathan Harris


MotivationsAudience StakesTrustRelationship

5-Step Story Framework


How to Structure Message For True EngagementMaryland Nonprofits - March 5, 2012


My Gift For Each of You


For quick access: www.getstoried.com/mdnp

1. Enter your first name2. And your email address

Gift Copy of my Storytelling Manifesto, Plus Slides and Extra Bonuses...


STORY OF US



SELF NOWUS

US: Story of why we have been called



- Seth Godin

“Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.”


“The power of your story grows exponentially as more and

more people accept your story as their truth.”


Is Your Story Big Enough?


‣$5MM biz transformation of community nonprofit

‣Re-invented story, linking past/future into relevance

The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership

Hawai’i Women’s Org


Old Story New Story

Help Less Fortunate Working Women

Philanthropy Membership

Social Justice

Swim and Gym

Community Leadership

Downtown W Club

The Evolution of YWCA of O’ahu: Creating a Contrast Frame


Old Story New Story

Elders/Retired 60 is the new 60

Twilight Years Third-Age

Tireless Defender

Transactional

Resource Center

Relational

The Evolution of AARP: Creating a Contrast Frame


Help people locate themselves in your story


Everybody Dreams...


Exercise: Everybody Wants...


Everybody Has The Right To...

Really? Says who?By what natural law?

My beliefs say otherwise... Not where I come from!

I don’t think so...Who are you to say I’m wrong?


Exercise: Everybody Wants...Everybody wants to tell their story... Everybody wants a place to call home...Everybody wants to provide for their family...Everybody wants to be a somebody...Everybody wants food that makes them feel good...Everybody wants a chance at American Dream...Everybody wants to belong to something greater...Every parent wants their child to succeed...


The bigger the story, the more room under the tent for people to locate themselves in it.

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5 Days. 20 Speakers. All ONLINE.‣ Jonah Sachs, Free Range‣ Jim Signorelli, Story Branding‣ Kahlil Ashanti, Cirque de Soleil‣ Patricia Fripp, NSA ‣ John Capecci, Living Proof‣ Robert Richman, Zappos

You’re Invited to Join Me For


STORY OF NOW


Origin StoryBrand StoryFundraising StoryPersonal StoryValues StoryParticipant Story Impact Story

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Storytelling In Context



SELF US

NOW: Story of the urgent challenge we are called to act on

NOW



MASTRThe Art of

Storytelling


Motivations

What inspired you to act?Why should I trust you?How is this relevant to me?


Audience

Who is audience (common)?What do u know about them? Why do you care so much?


Stakes

Why right now? (Context) What forces at play? What is cost of inaction?What is the opportunity?


Trust

How does it work? What creates confidence?What other proof points?


Relationship

What role can play in story? How can write next chapter?What’s invite/call to action?


Opportunities to Go Deeper

Storytelling’s Largest Online Conference (April 16-20)

7-Step Storytelling System for Personal Branding

2-Day Intensive in NYC (Week of July 9)


My Gift For Each of You


For quick access: www.getstoried.com/mdnp

1. Enter your first name2. And your email address

Gift Copy of my Storytelling Manifesto, Plus Slides and Extra Bonuses...


How You See Yourself = How You See the World =How the World Sees You


“Storytelling is fortune-telling. The story you tell and believe is a

self-fulfilling prophesy.”


“Those who do not have power over the story that dominates their lives --

the power to retell it, rethink it, deconstruct it, joke about it, and

change it as times change -- truly are powerless, because they cannot

think new thoughts.”

- Salman Rushdie

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