MD_MW_BLK_PRSP_SP15

MERCHANDISING DIRECTIVES

PRE SPRING 15

FLOW & CONCEPTS OVERVIEW

PRE-SPRING

SPRING 2

SPRING 1

1/25

FALL 2 ‘14 (8/25) 2/25

11/5

1st Installation Pre-spring

• Pre-spring denim with clothing

and sportswear items should be

merchandised in your focal area

at the beginning of the season.

• If you do have a separate formal

area you can merchandise the

colour palette that matches this

Navy Denim concept.

• Secondary area for sale

product.

Black Label – Galeries Lafayette

PRE SPRING

SPRING 1

SPRING 2

SALE

FLOW & STRATEGY – SPRING 15

2nd Installation Spring 1

• Spring 1 will be launched in

your focal area.

• Pre-spring will move to your

secondary area.

• Your clothing area like shown

here can host the three different

colour palette matching the

sportswear concepts.

3rd Installation Spring 2

• Spring 2 should be in the focal

area in the front when you have

received the key styles.

• Spring 1 should move to the

secondary area. The space

should be according to your

delivery quantities.

• Pre-spring should be in the

least important area by the end

of the season.

CLOTHING

NOTE:

• According to your buy

assortment in Clothing you might

have a separate Clothing area or

it needs to be integrated in your

Denim concepts according to the

matching colour palette:

• Navy – Pre-spring

• Black – Spring 1

• Brown – Spring 2

CONCEPT INSPIRATION PRE SPRING 15

The message of Pre-spring 15:

True to Ralph’s passion for high performance motorcycles this vintage inspiration

translates in this Pre-spring delivery with cleaner outerwear, knit and sport shirt models

more towards a sleeker, simpler look to better complement the Black Label tailored

clothing collections.

Key ideas/message:

• Moto aesthetic with vintage details, quilting and stitching

• Novelty Camouflage print in leather jacket, denim & shirt

• Fashion forward

• Shades of indigo

• Sophisticated edgy & cool

• Sportswear/clothing with cleaner looks

• Relaxed yet sophisticated

Sedona, Arizona Navy/Indigo/Blue White

Colour palette:

NY SHOWROOM DENIM PRE SPRING 15

STYLING & RIGGING DENIM

• Sportswear, tailored clothing and denim pieces should all be highlighted on the rigs, combine two or more aesthetics within a single look.

• Mix colour pairing from rig to rig. Navy & indigo to white and navy to indigo show the versatility of the blue and white colour palette.

• Camouflage is key and therefore be sure to rig your leather jacket & shirt on focal mannequins.

• Leave jackets open to highlight the texture of the tops underneath.

• Drape jackets over shoulders to highlight underpinnings and be sure to pin knits and wovens to highlight slimmer fits.

• Treat cardigan sweaters as outerwear and style them with lightweight shirts underneath.

• Layer in shirt and tie looks to elevate the delivery and contrast with more casual looks to create diversity.

• Pop collars on most of the looks to create a cool and laid back feel and attitude.

MERCHANDISING STANDARDS & TECHNIQUES DENIM

Selfridges London

Merchandising standards & techniques:

• Denim, sportswear and tailored clothing should be all mixed in

the wardrobes following the rig looks.

• Make your hang fixtures and wardrobes interesting by mixing

all your materials and fabrications and propose real looks to your

customer.

• Break up your collection primarily based in navy with the denim

pieces to create more interest and dimension.

• Make sure your face outs present the best denim styles you

have to strengthen the seasonal message.

• Show all your special details in your wardrobes through folding

and face outs like leather patches, zippers and tech hardware.

Accessorizing tips:

• Style your looks with rugged black leather boots and use dark coloured belts with

minimal hardware sparingly.

• Cool black weekend bags can be used for the uppers and concept tables to strengthen

your presentation.

• Black & silver aviator sunglasses are great to give a young and cool attitude to your rigs.

ACCESSORIES

Selfridges London

NY SHOWROOM CLOTHING PRE SPRING 15

STYLING & RIGGING CLOTHING

• Key in tailoring is to make sure all looks are pinned in a sleek and clean way to highlight the slim fits.

• In a group of mannequins make sure you show the diversity of colours and inject white pants for a light and relaxed feel.

• As shown on the NY rigs you can find a great mix of materials in the different looks.

• Cool linen sportcoats and tux jackets with relaxed trousers and full suit looks.

• Use knitted navy and indigo ties for a cool and younger attitude.

• Make sure your trousers are slim and clean.

• Rig sweaters as well as tie and shirt looks to create strong dynamics on the floor.

MERCHANDISING STANDARDS & TECHNIQUES CLOTHING

Selfridges London


• Important in your merchandising is to create a clear wardrobe

with your suits and sportcoats in navy and indigo with your

uppers in matching shirts and sweaters.

• To keep interest in a formal wardrobe you should play with all

the different textures and materials in suits and sportcoats.

• Inject a bit of white to create a spring like feel in this tonal

colour palette.

• You may integrate your more evening style tux blazers for a

cool and younger life style.

• Keep your folding in your uppers clean and clear with according

to your assortment shirts and sweaters to complete the looks.

NOTE:

• According to your buy assortment in Clothing you might have a

separate Clothing area or it needs to be integrated in your Denim

concepts according to the matching colour palette:

• Navy – Pre-spring


SPRING 15 – Delivery 1

CONCEPT INSPIRATION SPRING 1

The message of Spring 1:

Sophisticated edgy & cool denim delivery with a motorcycle sensibility with a

balance of washed and clean looks. Great elevated leather details and stitched

sweater program that bring you back to this rugged yet sophisticated Motorcycle

guy based on a colour palette of black, white & grey.

Key ideas/message:

Sedona, Arizona

Colour palette:

Black/White Grey

• Mix of leather & suede

• Leather details

• Camouflage print

• Fashion forward

• Classic moto style denim

• Black on black

• Body fitting cable sweater

• Lightweight fabrications

NY SHOWROOM DENIM SPRING 1 & 2


• Slim fit silhouettes with strong pinning in the waist for a sexy and cool attitude .

• Make sure to have enough rigs with white denim in your rig grouping for a spring feeling.

• Tie belted jacket to one side for a cool attitude.

• Keep jackets open for a relaxed attitude.

• Sweaters in great textures and patterns can be worn on its own to give more wearable options.

• Make sure to add sunglasses for attitude and strengthening the spring message.

• Rig the occasional cross over bag to make your looks young, cool and relaxed.


Selfridges London


• Since this delivery is mainly black, make sure you integrate enough white

throughout your over all presentation for a summery feel.

• Balance out all your different textures and materials to give interest and

dynamics to your wall bays and free standing fixtures.

• Denim is key and therefore showcase your best denim pieces in the face

outs and concept tables.

• Integrate some more clothing styles in your merchandising to create a

balanced product mix with denim and sportswear.

• Show all your special details in your wardrobes through folding and face outs

like leather patches, zippers and tech hardware.

Accessorizing tips:

• Style your looks with rugged black leather boots and use dark coloured belts with

minimal hardware sparingly.

• Cool black weekend bags can be used for the uppers and concept tables to strengthen

your presentation.

• Black & silver aviator sunglasses are great to give a young and cool attitude to your rigs.

ACCESSORIES

Selfridges London

NY SHOWROOM CLOTHING SPRING 1

NY SHOWROOM CLOTHING SPRING 1

NOTE:

• According to your buy assortment in

Clothing you might have a separate

Clothing area or it needs to be

integrated in your Denim concepts

according to the matching colour

palette:

• Black – Spring 1


• Sleek and clean silhouettes pinned in the waist to give more attitude to your formal rigs.

• Black and charcoal suit looks alternated in mannequin groupings.

• Using interesting printed and textures ties on striped shirts are a great modern way to lift up your tonal looks.

• Make sure the legs are always slim pinned and tapered for a clean look.

• Slightly lifting up the collar of the jacket and lapel will add some drama to the rig.

• White handkerchief in the jacket adds to the chic and sophisticated attitude.


SPRING 15 – Delivery 2

CONCEPT INSPIRATION SPRING 2

The message of Spring 2:

Small summery capsule with the continuation of the motorcycle inspiration and

the injection of the camouflage print in brown and cream for a fashion approach. A

true authentic Ralph biker guy with utility details on outerwear and denim with

lightweight sweaters for the Spring season.

Key ideas/message:

• Washed leather outerwear

• Quilting details

• Camouflage print

• Moto details and hardware

• Wax wash on Cargo denim

• Heavy cable sweater

• Lightweight fine gage washed cashmere

Sedona, Arizona

Colour palette:

Brown/Cream/White

NY SHOWROOM DENIM SPRING 2


• For a more summery feel make sure not to over layer your rigs.

• A relaxed attitude with open jackets and shirts make your mannequins cool.

• In mannequin groupings it is key to inject enough white and cream for a summery feel.

• Pop up the collars on shirts and jackets for a younger approach.

• Treat cardigan sweaters as outerwear and style them with lightweight shirts underneath.

• Layer in shirt and tie looks to elevate the delivery and contrast with more casual looks to create diversity.

• Distressed leather is key and make sure to rig them on your most focal mannequins.


Selfridges London


• Make sure you merchandise enough cream and white in your

overall presentation to create a summery feel.

• Make your hang fixtures and wardrobes interesting by mixing

denim with more sportswear Skus.

• Camouflage is the key print this season and deserves a

prominent place in your wall bay or concept table.

• You may inject some of the brown and kaki sportcoats within

this denim overall for texture and interest.

• Hang your jeans on clip hangers in a more relaxed way to

strengthen the message.

Accessorizing tips:

• Style your looks with rugged brown leather boots, loafers and even tongs and use

brown belts with minimal hardware sparingly.

• Cool brown weekend bags can be used for the uppers and concept tables to

strengthen your presentation.

• Brown sunglasses will be a great to strengthen your rig and give more attitude.

ACCESSORIES

Selfridges London


• Style your brown and kaki formal rigs in the

matching denim area.

• Slim fit is key and style your rigs with slim

waistlines and trousers.

• Use the most interesting styles of ties in

terms of print and texture to lift up these

monochromatic rigs.

NOTE:

• According to your buy assortment in

Clothing you might have a separate

Clothing area or it needs to be integrated in

your Denim concepts according to the

matching colour palette:

• Brown – Spring 2

MD_MW_BLK_PRSP_SP15

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