MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland
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MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland
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MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland. „Bad” message. „From your taxes we will give huge money to strangers in other countries, because they’re poor” Politicians do not take power with ODA slogans Societies with sharp inequalities Sharp increase of ODA - PowerPoint PPT Presentation
Transcript of MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland
MDGs Regional CampaignBudapest, 6 March 2007
Jan SzczycinskiUNDP Poland
www.undp.org.pl2
„Bad” message „From your taxes we will give huge money to
strangers in other countries, because they’re poor”
Politicians do not take power with ODA slogans Societies with sharp inequalities Sharp increase of ODA MDGs – unattractive, difficult, general, global,
everything and nothing, non-applicable, simplifying
90 % of societies in NMS never heard about MDGs
How can we achieve the Goals? Public – another „enemy” or „ally”?
www.undp.org.pl3
„Good” message
Payers/donors have the right to know Allies in working with other institutions,
politicians Show the results, reasons, interests MDGs – public relations tool Regional MDGs Campaign „Time to help
others!”
– Members of parliaments
– Youth
– Media Support – not instead of national activities
www.undp.org.pl4
Why together?
Exchange of ideas, examples, materials, publications,
Better possibilities for mobilizing funds for joint activities,
More effective approach towards international media,
One voice towards international community,
Sharing examples of neighbors’ ODA projects – more convincing than projects of France or Norway
www.undp.org.pl5
Why UNDP Mandate to support MDGs Monitor progress and provide analytical basis Advocate for MDGs Millennium Campaign – established donors,
limited support for emerging donors Experience in campaigns in Scandinavian
countries, Poland, Lithuania Independent and reliable partner for different
institutions and groups of societies Legitimacy, credibility, quality of
campaigns/messages Flexible communication with different actors,
including media, other ministries
www.undp.org.pl6
MDGs Campaign
New joint activities: create joint website, produce documentary movie, organise film festival, contest for students, roundtable for MPs, joint declaration of MPs, UN model, show Match against poverty on TVs
Include UNDP in already planned activities Align already planned activities to MDGs
campaign Multipliers – MDGs Ambassadors UN/UNDP brand owned by the Peoples of
the United Nations
www.undp.org.pl7
How can UNDP help
Coordination, facilitation Content, materials Ideas/examples Name/logo – credibility – MPs, youth,
media Experts Celebrities
www.undp.org.pl8
Summing up
Emerging donors will not be emerging for ever
MDGs 2007 mid-point No additional tasks Advocate at the European Commission Questions: Do you see any advantages of cooperating
with UNDP? What would you expect from UNDP? Are you interested in a joint meeting on
this topic with UNDP and EC?
